Read about the Chivas Brothers, the Scotch whisky business of Pernod Ricard

Welcome to the page on Planet Whiskies all about Chivas Brothers, the Scotch whisky business of Pernod Ricard. This company has developed over the years to become one of the major whiskies companies in the world and has a large selection of distillery and production centres within the UK. At the time of writing this company has a total of 12 operating malt distilleries (named below), one grain distillery and also owns two gin distilleries in the London and Plymouth area of England with the famous brand names of Beefeater London and Plymouth English Gin. They also have several bottling, blending and warehouse facilities in the following areas around the UK: Kilmalid, Paisley, Newbridge, Dalmuir, Keith, Mulben, Airdrie, Balgray, Dumbuck and Willowyard. These warehouse facilities have a total collection of more than six million casks. Chivas Brothers is a leading employer within certain area of the UK with around 1,600 employees covering the 32 sites. The company’s headquarters is based in Paisley.

There are a few key areas of note regarding the success of Chivas Brothers which I would like to note. Firstly Pernod Ricard is world’s co-leader in wine and spirits and is the global leader in luxury Scotch whisky with 85% of the market share aged over 21 years and older. In 2001 Pernod Ricard acquisition Seagram was the major factor in Chivas Brother going from strength to strength and then in 2006 the company acquisition of Allied Domecq.

Map of Chivas Brothers

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How Chivas Regal Started

The name of Chivas Regal comes from the two Chivas Brothers namely James and John Chivas who by all accounts started producing blends around the early 1800’s in Aberdeen. The brothers believed from the start that a high standard of whisky producing was a key strategy for success within the whisky business. In their time the problem with whisky was it was very harsh and poorly matured so they set their sights on very high standards of whisky production and one that they would be delighted to share around with their family and friends with the knowledge that it was the best whisky they could produce.

So when they started creating whisky they made sure the whisky was consistently smooth and a very high quality blended whisky. The two brothers were really the first to master the art of blending and over the years they passed on their blending skills to others and the creation of Chivas Regal in 1909 rewrote the whisky history books when the creation of the first 25 Year Old blend was blessed to the whisky industry. This blended was shipped from Aberdeen to New York in the same year and was warmly received by the American high society. This blend was soon the talk of the town and developed in a global icon. It was only produced in limited quantities, so as soon as it was produced it was shipped out and demand was so high that stock levels where always limited and the success of this Chivas Regal 25 Year Old blend was here to stay. Tasting notes for this blend is stated below with other Chivas Regal products.

The ‘home’ of the Chivas Brother from the 1950’s was the distillery of Strathisla within the Speyside area of Scotland. They has been using the malts whiskies from this distillery for a number of years to produced the Chivas blends and decided they wanted to secure the future of the malts of the oldest working distillery in the highlands for their blends. Around the Strathisla distillery and the Speyside region it is the perfect location for producing malt whisky with its micro-climate, water, air and landscape to produced high quality single malt whiskies. The Chivas Brothers took Speyside as there spiritual home as it was universally recognised for several hundred years as home of the best produced Scotch whiskies.

Over the years there has been a number of the Chivas Regal blends produced. Chivas Regal blends total sales annually are around the 4.2 million nine litre cases and this is spread throughout all the continents in the world and is therefore a truly international brand name. The key market places where the Chivas Regal blends are sold are the following countries: USA, China, Venezuela, Mexico, France, Russia, Spain, Greece, Italy, Japan and Taiwan. They also have large sales within the duty free market around the world. With the Chivas Regal blends there just keep outselling the competition is so many way and you can read all about them below with a detail description of each of the blends and also if you would like to buy these please click on the buy now link provided.

Chivas Regal Section of Whiskies

Chivas 13 Year Old Extra - Tequila Casks Blended Whisky
Volume: 40 % - Size: 70cl cl

Region: Scotland
Type: Blended
Company: Chivas Regal

Buy Now for £49.81

Chivas 30 Year Old Blended Scotch Whisky

Region: Scotland
Type: Blended
Company: Chivas Regal

Buy Now for £750.00

Chivas Century Of Malts Blended Malt Scotch Whisky

Region: Scotland
Type: Blended
Company: Chivas Regal

Buy Now for £250.00

Chivas Century Of Malts Blended Malt Scotch Whisky

Region: Scotland
Type: Blended
Company: Chivas Regal

Buy Now for £250.00

Chivas Regal - 25 Year Old Whisky - 70cl

Region: Scotland
Type: Blended
Company: Chivas Regal

Buy Now for £324.95

Chivas Regal - Mizunara - 70cl

Region: Scotland
Type: Blended
Company: Chivas Regal

Buy Now for £49.95