Fielden Whisky announced as official drinks sponsor at Groundswell Festival 2025

Fielden Whisky, the pioneering English whisky rooted in regenerative agriculture, is proud to be a key partner of this year’s Groundswell Festival - the UK’s leading event for regenerative farming and sustainable land management. As part of the partnership, Fielden will co-host two headline banquets with Groundswell, celebrating the land, its growers, and the bounty they produce.

Taking place from 2–3 July 2025 at Lannock Farm, Hertfordshire, Groundswell Festival is a landmark event in the regenerative farming calendar. Created by farmers, for farmers, Groundswell brings together growers, environmentalists, food producers and changemakers to exchange ideas and innovations shaping the future of farming. Now in its ninth year, the festival offers a rich programme of over 400 speakers and 200 sessions—covering both the principles and practicalities of regenerative systems and Conservation Agriculture. With ever increasing influence, it has become an essential forum for anyone interested in the future of food, farming, and the environment.

The partnership with Fielden - an English whisky on a mission to change farming for the better - reflects a shared commitment to soil health, biodiversity, and the responsible stewardship of British farmland. Fielden is rewriting the rules of whisky-making with a philosophy grounded in a simple truth: whisky is an agricultural product, and how we grow matters. Instead of relying on industrial farming practices - like agrichemical inputs, frequent ploughing, and monoculture crops - Fielden takes a regenerative approach. They plant diverse grains, grown amongst clover - a natural fertiliser that helps the soil stay healthy. They never use chemical inputs on the land, and minimise soil disturbance. The result? Fields full of life. Whisky full of flavour.

This “No Chem Regen” way of farming nurtures healthy soils, clear waters and flourishing biodiversity, and encourages crop resilience, helping to cut agriculture’s giant carbon footprint.

“Groundswell represents the future of food and farming in the UK. It’s where progressive ideas take root. We’re proud to support that mission and bring Fielden’s own vision of soil-first spirits to the heart of the community driving it forward.” Dave Smith, Fielden CEO.

Fielden Whisky will be the festival’s only alcohol partner, running a unique whisky bar, and offering whisky tastings and discussions around soil health and regenerative farming principles at its own stand. Fielden will also be the only whisky available at The Earthworm Arms - the festival’s main bar.

Leading the celebrations, on 1st and 2nd July, Fielden will host a very special banquet -   FEASTING FROM FIELD TO TABLE - with Salsa Rosa providing the food. Festival-goers can purchase separate tickets to the communal evening feast nestled in a cosy and beautifully decorated space within the grounds of the festival. The experience will include a guided whisky tasting from the brand’s Whisky Maker, Chico Rosa, as well as an immersive three-course meal that celebrates seasonal produce, with commentary from the growers and creators. Throughout the experience,  festival-goers will have the opportunity to explore first-hand how Fielden’s diverse grains - a mix of heritage, organic and grains adapted for no and low input systems -  grown with soil-first farming methods, can transform both flavour and farming resilience.

Tickets for the Whisky Banquet are £70 per head and include drinks and a three-course meal. Tickets can only be purchased if visitors hold a ticket to Groundswell Festival. Buy tickets for Grounswell Festival URL to buy is here.