The Glenlivet Nàdurra Unveils Hand-Crafted Dram Chair By Award-Winning Designer Gareth Neal | Watch Video from The Glenlivet | 16th October, 2014
The Glenlivet, the single malt that started it all, has unveiled the latest innovation from its Nàdurra range, The Glenlivet Nàdurra Dram Chair. A celebration of modern craftsmanship, the Dram Chair aims to provide the perfect setting in which whisky connoisseurs can relax and enjoy a dram of single malt Scotch whisky.
The Dram Chair is the result of a collaboration with award-winning British designer, Gareth Neal, whose original furniture is popular among discerning customers around the world. Neal drew inspiration from the traditional, nineteenth century production methods at the heart of Nàdurra, meaning ‘natural’ in Gaelic, to design a contemporary piece that captures the spirit of the range.
The frame of the chair is hand-crafted from oak, so crucial to the maturation of The Glenlivet spirit, while the leather seat has been steeped in oak bark by the only remaining oak tannery in Great Britain. The copper rivets, which mirror the distillery’s copper pot stills, secure the chair and ensure that it will withstand the test of time and a dram can be nestled comfortably on the chair’s arm
The original design will be on display for a limited time at The New Craftsmen store in Mayfair, London, before it becomes an exhibit at The Glenlivet Distillery. Members of The Guardians of The Glenlivet online community can commission a chair to order at a cost of £6,200, and customise which arm of the chair should be equipped to house a dram. Each bespoke chair will be etched and numbered to create subtle variations and originality for collectors.
Commenting on the launch, Neal said: “My core values are people, process and place, so spending time with the handful of people who make The Glenlivet Nàdurra and witnessing first-hand the time-honoured processes that are used to create this fine whisky was truly inspiring. I have used a similar, hand-crafted approach to my own production methods for this unique dram chair.
“Enjoying a dram is a moment of escapism and I wanted to immerse the sitter in the materials that have brought this moment of pleasure about, in absolute comfort. The piece is so lightweight that it can literally be transported to a location of choice. I imagined a dramatic vista of the Scottish Highlands but the collector can create their own perfect Nàdurra moment.”
Nikki Burgess, Global Brand Director of The Glenlivet
Nikki Burgess, Global Brand Director of The Glenlivet, added: “Neal and The New Craftsmen were obvious partners to commission to make The Glenlivet Nàdurra Dram Chair. They are passionately committed to a shared vision: combining the unique heritage of British craftsmanship with a sense of modernity. The partnership has resulted in something naturally crafted that is surprising and unique – a timeless original.”
The Glenlivet Nàdurra is batch produced at cask strength using traditional methods and is bottled without chill-filtration, which offers additional complexity, body and a richer texture. The Dram Chair launch continues an innovative year for The Glenlivet Nàdurra, which has included the expansion of the range with two permanent new additions; Nàdurra Oloroso, matured exclusively in sherry casks, is extending its presence from Travel Retail into domestic markets, while Nàdurra First Fill Selection was launched last month and is rolling out into markets worldwide.
Jura Single Malt Scotch Whisky announces rare opportunity to join tiny island distillery off the West Coast of Scotland
Published Date: 20th June 2019
Applications are open to become the Brand Home Manager at the popular Single Malt Whisky Distillery. Jura are seeking applicants to join the distillery team which sits at the heart of the tiny island community, with current population at c.212 people. Read More
Eden Mill Unveil £3.1m New Distillery Plans for new Production facilities in St Andrews, Fife.
Published Date: 20th June 2019
Eden Mill, the award-winning Scottish gin and whisky distiller, has submitted a planning application for a major £3.1m development of new production facilities in St Andrews, Fife, which is part of a longer term £8m investment programme. Read more
Mackmyra Svensk Whisky turns 20, Sweden's first ever single malt whisky distillery
Published Date: 19th June 2019
Mackmyra is turning 20 this year, both as a company and Sweden’s first ever single malt whisky distillery. Under the tagline “The Swedish Original since 1999”, our vision to be at the cutting edge and produce world-class, innovative and eco-friendly malt whisky is the same today as it was when we started. After 20 years of hard work, we now enjoy a well-deserved position as a leading distillery in the New World Whisky category. Read more
Glenfiddich Elevates Flagship Range With Sophisticated Redesign for 12 and 15 year old bottles.
World’s Most Awarded Single Malt Scotch Whisky takes signature 12 and 15 Year Old expressions to the next level
Published Date: 18th June 2019
18th June 2019, Dufftown: Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, pays homage to its origins in the Valley of the Deer with a striking new package design for its 12 and 15 Year Old iconic whiskies. The new packaging will be rolled out in the UK and US to begin with from 18th June 2019, with Small Batch 18 Year Old following suit in 2020. Read more
Planning permission approved for Clynelish Distillery New Look visitor experience by Highland Council
Published Date: 17th June 2019
A key milestone has been reached in the journey to transform the Clynelish Distillery visitor experience after Highland Council formally granted planning permission for the development today (Monday 17th June 2019). Read more
Glen Scotia unveils Limited Edition Rum Cask Finish to celebrate its Campbeltown Malts Festival programme
Published Date: 17th June 2019
Glen Scotia has introduced a new Limited Edition Rum Cask Finish Single Malt to celebrate its Campbeltown Malts Festival programme. Read more