Jura Launches Caskaway Promotion for £10,000 Cask of Whisky - 17th August, 2011

Jura has today launched ‘Caskaway’, an online promotion providing fans of the single malt with a unique opportunity to own their very own cask from the Jura distillery, worth £10,000, at a fraction of the cost.

About Caskaway

The islanders of Jura believe that knocking on wood before drinking a dram brings good fortune. So over a period of 8 weeks, whisky lovers all over the world will have the chance to ‘knock’ on a cask of whisky worth £10,000 and try and earn some good fortune for themselves.  For every knock on the whisky cask, the price will drop down by £1. At the end of the 8 weeks, one lucky participant will be chosen at random and given the opportunity to own the cask at its new price. So if there are 10,000 knocks, the price will be £0!

Whisky connoisseurs will only have one chance to knock on the cask, but they can also invite friends and family to knock and bring the price down as low as possible.  Those who share the good fortune with three friends or family members will be automatically entered into a weekly prize draw to win a bottle of Jura 16 year old.

About the cask

The whisky itself started life maturing in American white oak, before being transferred to an Oloroso sherry cask where it will be left to mature over the years. The sherry wood acts as a silk coat wrapped around this elegant spirit, bringing citrus fruits and crushed almonds with whispers of parma violets and walnuts.

Although the special cask will remain on the island, the lucky owner will receive a handful of cases each year. In fact, providing the angels don’t take too big a share, the owner can look forward to receiving a total of 100 bottles from this unique cask. Each year’s release will taste different as the whisky matures longer in the sherry cask.

Distillery Manager, Willie Cochrane said:

“This is a once in a lifetime chance for real whisky lovers to own a truly unique single malt from the Isle of Jura. Having tried a drop of it myself, I can vouch for certain that the lucky owner will not be disappointed. And the best thing about it is that every year the whisky will mature and change in flavour, due to its longer maturation in the Oloroso sherry butt. So bring some good fortune into your lives and get knocking!”

To find out more and take part in the promotion, visit www.isleofjura.com

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