The Oxford Artisan Distillery: Fielden Whisky reveals summer partnerships to promote regenerative farming practices

Fielden Whisky is showcasing its commitment to regenerative, low-intervention farming practices this summer at a series of high-profile countryside and agricultural events.

The award-winning rye whisky brand, known for its pioneering approach to regenerative farming, is dedicated to raising awareness of the vital role that responsible grain cultivation plays in the production of premium whisky.

As a leader in advocating a "no chem regen" philosophy, Fielden is helping to reshape the conversation around the whisky industry’s impact on the environment. By championing regenerative farming without the use of chemicals and working with a growing number of farming partners, the brand highlights the importance of nurturing the land to produce the highest quality raw materials for whisky.

Fielden’s summer season will kick off in partnership with Daylesford Organic for their inaugural event in Daylesford’s new ‘Love The Land’ Series. Soil & Supper is a celebration of the land through feasting, music, whisky and dance taking place on 17th May. The event is inspired by ‘Rogationside’ – an ancient English ritual dating back to the 5th century – where the land was blessed to yield a prosperous harvest. It is a night to remember the importance of living with the seasons and caring for the soil – a philosophy shared by both Fielden and Daylesford Organic.

This event will be shortly followed by Fielden’s presence at the RHS Chelsea Flower Show in London, where Fielden will debut a partnership with Kent Wildflower Seeds and artist Francis Costelloe. Transporting visitors to a traditional cottage garden and framed by Fielden’s rye fields via a large-scale painted landscape backdrop, the display is designed to challenge the idea that wildflowers are weeds. It will take visitors on a journey through the garden into the surrounding fields bursting with life to showcase Fielden’s commitment to simple, natural interventions that restore balance, resilience, and biodiversity. Visitors to the shared stand will be able to order a sample of Fielden's award-winning Rye whisky, while learning about the regenerative farming practices that help bring this unique spirit to life.

Later into the summer, Fielden will be the headline sponsor at Groundswell Festival on July 2–3. Held at Lannock Manor Farm in Hertfordshire, Groundswell is a cornerstone of the regenerative farming movement, providing an ideal platform for discussions around sustainable farming techniques. Fielden will be hosting two exclusive banquets, welcoming guests to its exhibitor stand at the festival, delivering the only dedicated whisky bar on site and will be sampling throughout the festival. Through this event, Fielden aims to further its mission to promote the benefits of regenerative practices in both agriculture and spirits production.

In addition to these countryside-focused collaborations, Fielden is expanding its reach through exciting new retail partnerships. This includes a limited edition release with Fortnum & Mason this month (April), a new listing at Daylesford’s Cotswold Store, and a nationwide debut on Ocado in early summer.

Fielden’s dedication to regenerative farming extends across more than 1,400 acres in the UK, where the brand works closely with a network of farmers who prioritise soil health and biodiversity. By employing nature-first techniques such as using clover to protect the soil and nurture crops - replacing the need for chemical intervention - Fielden ensures that its grains thrive, yielding maximum flavour for its signature rye whisky.

David Smith, CEO of Fielden Whisky, commented: "We take great pride in being at the forefront of the farming conversation within the whisky industry. Our summer partnerships are a reflection of our commitment to showcasing the impact that responsible farming has on the quality of our whisky. By supporting regenerative practices, we’re not only helping to preserve the land for future generations, but also enhancing the whisky experience for consumers who are eager to learn about the origins of what’s in their glass."

Fielden Rye Whisky is available at leading UK retailers, Berry Bros. & Rudd, The Goodman Group, Amathus, The Whisky Shop, Fortnum & Mason, Hedonism Wines and a growing number of independent stores, bars, and restaurants. (RRP: £62.50). Fielden’s new limited edition release in partnership with Fortnum & Mason is in store this week, RRP: £135.

For more information, visit Fielden Whisky Website