Edrington Group: New brand controller for Cutty Sark - Jason Craig

The Edrington Group announced today that Jason Craig has been appointed brand controller with the newly-acquired Cutty Sark blended Scotch whisky brand.

Jason, previously global controller with Highland Park single malt, has 20 years experience in advertising and marketing, specifically the Scotch whisky industry.

Following his appointment, Jason commented: "This is an exciting time for Edrington and Cutty Sark. Having the opportunity to steer the future of a premium iconic brand with such a long and prestigious blended heritage is going to be a brilliant challenge."

Ian Curle, Edrington's chief executive, commented: "I would like to congratulate Jason on this appointment and wish him future success. Edrington has been working with the Cutty Sark brand since 1936 and we are delighted to own it outright. The Cutty Sark brand is an important part of our history and it will be an important part of our future."

As supporters walk through the tunnel at the marquee’s entrance, they will be greeted by clapping and cheering as if entering the stadium itself. The experience continues inside, with green floor underfoot and mock stands packed with crowds of supporters. Also inside, music from ceilidh band Kilter will keep the crowds entertained with rousing rugby anthems and popular Scottish classics.

All adult fans will be offered a complimentary serve of The Famous Grouse to get in to the spirit. Visitors can chose from The Famous Grouse with Appletiser, ginger beer or lemonade, highlighting the mixabitity of the drink.

Linda Sooprayen, Brand Manager for Maxxium UK, said: “We are extremely proud of our association with the national rugby team, which is one of the most iconic partnerships in sport. We are delighted that we have been involved for 20 years and hope to reward Scotland’s loyal fans by helping them get into the spirit of the 6 Nations games at Murrayfield.”

During these challenging economic times The Famous Grouse is committed to driving consumer demand and so has invested in this heavy weight marketing campaign to support the brands from St Andrew’s Day in November through to 6 Nations in February, incorporating the key selling periods around Christmas and Burns night.