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Latest Whisky News | The Naked Grouse Unveiled it Updated New Look | The Naked Truth | 15th July, 2014

The Naked Grouse blended Scotch whisky, distributed by Maxxium UK, has unveiled its updated new look. Reinforcing the brand’s premium positioning, the distinctive updated packaging exudes quality, combining craft and luxury to reflect the simple, hand-crafted blend inside.
| The Naked Grouse | THE NAKED TRUTH | 15th July, 2014
The Naked Grouse is a unique and expertly crafted, small batch blended Scotch whisky containing hand-blended world- renowned malts that combine to produce a sweet, rich and smooth taste. The exceptional blend was inspired by William Gloag of The Famous Grouse family and his pioneering discovery of sherry cask maturation. This innovative process, along with an enduring legacy of expertise, creates a stunning example of the blender’s art.

The subtle enhancements highlight the honest simplicity behind The Naked Grouse. The simple yet striking bottle, etched with a picture of the drink’s emblem, now comes complete with a cardboard and string neck tag describing the brand story and craftsmanship behind this unique blend.

Johna Penman, Marketing Controller of Maxxium UK commented: ‘As an award-winning liquid, The Naked Grouse reflects our passion to create a simple, great tasting, premium spirit. We are very proud of the collaborative effort and innovative processes behind the making of The Naked Grouse and feel it’s important for us to engage with our target consumer and celebrate the growing interest in artisan craft brands in the UK.  The recent rise in popularity of craft positioned brands presents an opportunity to tell our story and recruit new consumers into Blended Scotch, making it a more relevant category for a new generation of drinkers. ’

The whisky is available in high end bars and retail outlets such as Sainsbury’s. RRP £25

www.drinkaware.co.uk

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Ardbeg Wee Beastie – The Distillery’s Latest Smoky Whisky Is Wreaking Flavour In Its Path

Ardbeg launches a new permanently available 5 Year Old expression – Ardbeg Wee Beastie 

Ardbeg Wee Beastie – The Distillery’s Latest Smoky Whisky Is Wreaking Flavour In Its Path

From April of this year, whisky lovers around the world will get the chance to experience the latest permanent expression to join the Ardbeg core range – Ardbeg Wee Beastie. And at just 5 years old, this feisty and intensely powerful smoky whisky is untamed by age. Read more

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Tullibardine reveals the latest edition to its award-winning range of whiskies.

Tullibardine reveals the latest edition to its award-winning range of whiskies

Tullibardine has unveiled the newest addition to its award-winning Fine Aged Collection – the Tullibardine 15-Year-Old Read more

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Redbreast Irish Whiskey Introduces Its Oldest Ever Permanent Expression, 27 Years In The Making

Redbreast Irish Whiskey Introduces Its Oldest Ever Permanent Expression, 27 Years In The Making

Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has introduced Redbreast 27 Year Old, the oldest permanent expression in the beloved Redbreast series. An iconic addition to the collection, Redbreast 27 Year Old includes whiskey matured in ruby port barrels from Portugal’s Douro Valley to bring a new complexity and depth to the Redbreast collection. Read more

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Limited-edition Glenfarclas Pagoda Ruby Reserve released in Glencairn Crystal decanters embellished with rubies

Limited-edition Glenfarclas Pagoda Ruby Reserve released in Glencairn Crystal decanters embellished with rubies

Glenfarclas has globally released it’s much awaited limited-edition Pagoda Ruby Reserve. The distillery’s oldest whisky released to date has been aged for 62 years and is beautifully presented in a stunning Glencairn decanter featuring hand-mounted precious rubies. Read more

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Kerry and Derek Campbell, are behind new micro-distillery set for John O’Groats, Scotland's Northernmost Mainland Whisky Distillery

Local husband and wife team Kerry and Derek Campbell set to open John O'Groats whisky distillery in the summer of 2021

A new micro Scotch whisky distillery is set to open in John O’Groats in 2021, following planning permission secured yesterday (2 March 2020) for a 32,670 square foot site which will house a distillery, visitor centre and bonded warehouse. Read more

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