29 February 2012, Edinburgh: Smokehead, the rich and powerful Islay Single Malt Scotch Whisky from Ian Macleod Distillers, has released a new limited Rock Edition to celebrate its credentials as the rock n’ roll spirit of choice for 2012.
The limited edition evolves from the design of Smokehead’s existing tactile metal presentation tin, demanding attention with the introduction of a smoking skull, the time-honoured symbol of rock. Cocooned within the skull are the many adjectives that capture the Single Malt’s boisterous, outrageous, and deep peaty flavours.
Like the original award-winning packaging, The Rock Edition maximises its impact using embossed and debossed techniques to heighten the 3-D ‘reality’ of the new skull design and create a premium feel. The main Smokehead branding is also embossed, while a square letterpress block motif on the rear of the tin, reflecting the bottle label design is joined by a full flavour descriptor that also highlights Smokehead’s connection with music.
Entering its third year as the official drinks sponsor of The Marshall Ultimate Band Contest, the unsigned band showdown, in partnership with legendary Marshall Amps and Lick Library, Smokehead has also established itself as the drink of choice at big rock events including the annual Classic Rock Roll of Honour Awards 2009-2011. The must attend event for rock artists and industry heavyweights, previous attendees have included iconic rock legends Slash, Brian May, Jeff Beck and Gene Simmons.
Ian Weir, Marketing Director for Ian Macleod Distillers commented: “The new limited edition presentation tin not only celebrates Smokehead’s close affinity to rock music, but reaffirms the brand’s unique position within the Single Malt category. Smokehead is vigorous and unapologetic about its big and intense peaty flavours. Like rock and roll, people must accept it for what it is or not at all. The brand is an enthusiastic supporter of rock music and we have some exciting plans underway to take this even further in 2012.”
A rich, seaweedy and intensely peaty Islay Single Malt Scotch Whisky, Smokehead is not for the faint hearted. With immense fresh and fruity flavours that burst with notes of sherry, iodine, toffee, smoke and sea salt, Smokehead hits the palate like a cannonball.
Smokehead ‘The Rock Edition’ will be available in the UK and international markets throughout 2012. Smokehead is widely available throughout the UK and worldwide, RRP £33.49. Details of some stockists can be found on the website www.smokehead.com
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