Jameson Calls On Fans To Join In This St. Patrick's Day Through 2020 Limited Edition Bottle
Published Date: 5th February 2020
Jameson Irish Whiskey, the world’s favourite Irish whiskey, has unveiled its much-anticipated limited-edition bottle, designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan), marking the start of the brand’s global St Patrick’s Day celebrations.
Designed in Heffernan’s signature style, each icon on the label charts the familiar journey of friends all over the world, as they ‘join in’ on the day the world turns Irish. The design reflects a shared belief that while the best plans might start with a text or a call, the real magic happens as the momentum builds and friends come together to create new memories. Working out of Jameson’s in-house studio, Heffernan’s design goes further than previous editions, with connected technology inviting Jameson fans to get creative and make their own virtual label online using Heffernan’s eye-catching template and icons.
Using a Near Field Communication (NFC) chip and Quick Response (QR) code on the neck of the bottle, Jameson fans can connect with a design experience that allows them to customise their own label through hidden icons also designed by Heffernan. Once happy with their design, they can enter it into a competition win a bespoke Jameson Bar Sign. Participating consumers in key markets can also enter into a competition to win their own personalised limited-edition bottle.
Brendan Buckley, International Marketing Director at Irish Distillers, comments: “We are hugely excited about this innovative Jameson bottle. This year we are deepening the connection with our fans with an offering that reflects the brand’s appreciation of local talent through Stephen’s artwork, and encourages digital engagement that taps into the growing popularity of customisation through the connected nature of the bottle.’
This eighth addition to the Jameson collectable limited-edition bottle series will be available through off-trade channels in 22 markets* from the beginning of February 2020.
Jameson has been driving growth in the Irish whiskey category for the past 30 years and now sells 7.7 million cases worldwide, up from 7.3 million cases last year. Today, Jameson is in double or triple-digit growth in more than 70 markets across the globe, with that growth driven by the USA, Europe and Africa. Jameson continues to perform well in emerging markets, up 23%, with Nigeria (+141%), India (+55%), Mexico (+20%) and Brazil (+13%) all recording high levels of growth. The Jameson family also saw sales increase by 12% in Eastern Europe, driven by the Ukrainian (+24%) and Russian (+7%) markets.**
*The limited-edition St Patrick’s Day bottle will be available in Japan, Canada, Poland, Czech Republic, New Zealand, Slovakia, Austria, Romania, Switzerland, Italy, Estonia, Hungary, Croatia, Norway, Korea, Greece, Serbia, Slovenia, Jordan, Lebanon, Malta and our brand home, Jameson Distillery Bow St. in Dublin, Ireland.
** All figures Irish Distillers Results Year ending 30 June 2019
<< Read more about Irish Whiskies
<< Read more about Jameson Irish Whiskey
<< View Scottish Single Malts on Planet Whiskies
<< Back to all the latest whisky news brought to you by Planet Whiskies
Subscribe to our newsletter to get latest news, popular news and exclusive updates.
Latest Whisky News
Find out more about Scottish Distillery
Planet Whiskies Distillery Tours
Master Distillers Q&A
Keith Law: Master Distiller of Diageo
There are now two special pages on this website all about the views of Keith Law, the Master Distiller at Diageo. First page is about Blended Whisky and Food and the second page is a question and answer session relating to Keith's past experiences.... VIEW ANSWERS
David Turner: Bowmore Distillery Manager Questions and Answers
Planet Whiskies recently had a trip to Islay and of course we visited the famous Bowmore which is Islay oldest distillery. While we were there we got the chance to ask David Turner the distillery manager of Bowmore a few questions about his life at Bowmore Distillery.... VIEW ANSWERS