Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Chivas Regal 12 Year Old Highlights Its Position As A Contemporary Icon With New Packaging :: 9th September, 2015

Chivas Regal 12 Year Old Highlights Its Position As A Contemporary Icon With New Packaging :: 9th September, 2015

Chivas Regal, the world’s first luxury whisky, has unveiled a contemporary new design for its 12 Year Old expression that reinforces the craftsmanship, luxury and heritage of this iconic Scotch whisky.

The new Chivas Regal 12 Year Old bottle retains its round generous shape for which it is renowned, while its shoulders have been raised higher to reflect the brand’s pride as one of the world’s leading Scotch whiskies. The brand signifier, is now included as a more prominent, organic feature of the bottle, and the signatures of founders James and John Chivas have been added to the glass to display the value of brotherhood at the heart of the brand. The label has evolved to present a simplified and more vibrant look.

The outer carton has been re-designed retaining the icons that hold depth of meaning and provenance to Chivas’ rich heritage, and select areas have been embossed and debossed to add a texturalised element to the packaging.

International Brand Director for Chivas Regal, Richard Blacksays: “The new design successfully demonstrates Chivas Regal’s ability to carry forward years of brand heritage and craftsmanship in a way that is appealing to modern whisky drinkers. For many, Chivas Regal 12 Year Old acts as an entry point to the brand so it is a tremendous opportunity for us to grab their attention. We have conducted extensive consumer research and are excited to present a new modern look while maintaining our craftsmanship and timeless luxury values.”

The new bottle and outer pack will start appearing on shelves from September 2015.

<<To see the history and buy whiskies from Chivas Brothers

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required

Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

Latest Whisky News

See all whisky press releases for 2018

Chivas Brothers toasts a dram good property deal in the heart of Glasgow - 13th December 2018

Glengoyne gold dust whisky tickets sell out in 24 hours. Glengoyne superfans rush to pick up bucket list experience and keys to the distillery -12th December 2018

Bushmills Irish Whiskey introduces new limited-edition single malt aged in indestructible Acacia wood casks - 12th December 2018

Tullibardine expands Marquess Collection with limited edition Marsala cask finish - 12th December 2018

Jura celebrates momentous year with release of new Prestige Range: Rare Vintage Jura 1988 and Jura 28 Year Old - 11th December 2018

Isle Of Arran Distillers Launch Limited 21-Year-Old Expression. 4th December 2018

Gordon & MacPhail unveils new ultra-rare single malts from its Private Collection range. 3rd December 2018

Introducing Templeton Rye Barrel Strength Straight Rye Whiskey. 3rd December 2018

Bushmills Irish Whiskey Master Blender Becomes First Woman Inducted Into Whisky Magazine Hall Of Fame. 1st December 2018

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Bowmore 26 Year Old - The Vintners Trilogy Single Malt Whisky
Bowmore 26 Year Old - The Vintners Trilogy Single Malt Whisky ~ 48.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £349.31
World-wide delivery available - Price Subject to Change


North British 50 Year Old (casks 90592 and 90593) - Exceptional Casks Grain Whisky
North British 50 Year Old (casks 90592 and 90593) - Exceptional Casks Grain Whisky ~ 58.9% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £474.05
World-wide delivery available - Price Subject to Change


Hibiki 12 Year Old 50cl Blended Whisky
Hibiki 12 Year Old 50cl Blended Whisky ~ 43% ~ 50cl

Region: Japanese  ~  Type:   Scottish


Buy Now for £350.00
World-wide delivery available - Price Subject to Change


Glenglassaugh 44 Year Old 1972 (cask 1721) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 44 Year Old 1972 (cask 1721) - Rare Cask Release Batch 3 Single Malt Whisky ~ 42.2% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £2,400.00
World-wide delivery available - Price Subject to Change


Bruichladdich Octomore 02.1 Single Malt Whisky
Bruichladdich Octomore 02.1 Single Malt Whisky ~ 62.5% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £395.00
World-wide delivery available - Price Subject to Change


Douglas Laing Old Particular Double Pack Single Malt Whisky
Douglas Laing Old Particular Double Pack Single Malt Whisky ~ 51.5% ~ 100cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £450.00
World-wide delivery available - Price Subject to Change


The John Walker Blended Whisky
The John Walker Blended Whisky ~ 40% ~ 70cl

Region: Other Scotch  ~  Type:   Scottish


Buy Now for £2,095.80
World-wide delivery available - Price Subject to Change


Oban 2000 - Managers Choice Single Malt Whisky
Oban 2000 - Managers Choice Single Malt Whisky ~ 58.7% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £599.95
World-wide delivery available - Price Subject to Change


Auchentoshan 44 Year Old 1966 Single Malt Whisky
Auchentoshan 44 Year Old 1966 Single Malt Whisky ~ 40.9% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £4,500.00
World-wide delivery available - Price Subject to Change


Ghosted Reserve 26 Year Old (William Grant & Sons) Blended Malt Whisky
Ghosted Reserve 26 Year Old (William Grant & Sons) Blended Malt Whisky ~ 42% ~ 70cl

Region: Other Scotch  ~  Type:   Scottish


Buy Now for £374.26
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus