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Chivas Regal 12 Year Old Highlights Its Position As A Contemporary Icon With New Packaging :: 9th September, 2015

Chivas Regal 12 Year Old Highlights Its Position As A Contemporary Icon With New Packaging :: 9th September, 2015

Chivas Regal, the world’s first luxury whisky, has unveiled a contemporary new design for its 12 Year Old expression that reinforces the craftsmanship, luxury and heritage of this iconic Scotch whisky.

The new Chivas Regal 12 Year Old bottle retains its round generous shape for which it is renowned, while its shoulders have been raised higher to reflect the brand’s pride as one of the world’s leading Scotch whiskies. The brand signifier, is now included as a more prominent, organic feature of the bottle, and the signatures of founders James and John Chivas have been added to the glass to display the value of brotherhood at the heart of the brand. The label has evolved to present a simplified and more vibrant look.

The outer carton has been re-designed retaining the icons that hold depth of meaning and provenance to Chivas’ rich heritage, and select areas have been embossed and debossed to add a texturalised element to the packaging.

International Brand Director for Chivas Regal, Richard Blacksays: “The new design successfully demonstrates Chivas Regal’s ability to carry forward years of brand heritage and craftsmanship in a way that is appealing to modern whisky drinkers. For many, Chivas Regal 12 Year Old acts as an entry point to the brand so it is a tremendous opportunity for us to grab their attention. We have conducted extensive consumer research and are excited to present a new modern look while maintaining our craftsmanship and timeless luxury values.”

The new bottle and outer pack will start appearing on shelves from September 2015.

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Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

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American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky ~ 46.5% ~ 72cl

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Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

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Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

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Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

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That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

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Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

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Loch Fyne Whiskies

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The Singleton Of Glen Ord Launches Its First Ever Limited Edition Distillery Exclusive Bottling

The Singleton Of Glen Ord Launches Its First Ever Limited Edition Distillery Exclusive Bottling

The Singleton of Glen Ord distillery has released its first ever limited-edition Single Malt Scotch whisky that is exclusively available to purchase at the Highland distillery. With just 6000 bottles available, The Singleton of Glen Ord will retail at RSP £90 per 70cl bottle and is bottled at 48% ABV. Read more

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GlenAllachie is launching Batch 3 of its Cask Strength series

On the second anniversary of its purchase by Billy Walker, The GlenAllachie reveals Batch 3 of its Cask Strength series and five new single casks

Whisky Distillery Of The Year Marks Milestone By Launching Limited Edition Releases - GlenAllachie is launching Batch 3 of its Cask Strength series

Two years to the day since being bought by Billy Walker and hot on the heels of winning Scottish Whisky Distillery Of The Year, The GlenAllachie is launching Batch 3 of its Cask Strength series, and a new collection of five UK exclusive single casks. Read more

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Prepare for a close encounter with Ardbeg Supernova - This year's Limited Edition from Ardbeg

This year's limited edition arrives with a mission – to take ardbeg committee members on a journey of unbelievably peaty proportions

Prepare for a close encounter with Ardbeg Supernova - This year's Limited Edition from Ardbeg

In October this year, still in the glow of winning Distillery of the Year 2019, Ardbeg Distillery will take its Committee Members on a journey like no other – as Supernova 2019 makes one more brief and earth-shattering return. Read more

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Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

Benromach Distillery in Speyside has unveiled one of its rarest single cask releases and the oldest expression in the current range – Benromach 50 Years Old. Read more

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VisitScotland Interactive Whisky Guide

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Some Scottish Whisky Available to Buy Online

North Port Brechin 40 Year Old 1976 (cask 3887) - Cask Strength Collec Single Malt Whisky
North Port Brechin 40 Year Old 1976 (cask 3887) - Cask Strength Collec Single Malt Whisky ~ 50.4% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £1,650.00
World-wide delivery available - Price Subject to Change


Glenfiddich 39 Year Old 1977 (cask 22742) - Rare Collection Single Malt Whisky
Glenfiddich 39 Year Old 1977 (cask 22742) - Rare Collection Single Malt Whisky ~ 44.9% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,500.00
World-wide delivery available - Price Subject to Change


The Macallan 1876 Replica Single Malt Whisky
The Macallan 1876 Replica Single Malt Whisky ~ 40.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £695.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1967 (cask 5113) Family Cask Summer 2016 Release Single Malt Whisky
Glenfarclas 1967 (cask 5113) Family Cask Summer 2016 Release Single Malt Whisky ~ 55.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,675.00
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Macallan 25 Year Old 1993 (cask 13082) - Xtra Old Particular (Douglas Single Malt Whisky
Macallan 25 Year Old 1993 (cask 13082) - Xtra Old Particular (Douglas Single Malt Whisky ~ 51.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,150.00
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The Macallan No.6 in Lalique Decanter Single Malt Whisky
The Macallan No.6 in Lalique Decanter Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,500.00
World-wide delivery available - Price Subject to Change


Macallan 1938 (bottled 1980s) - Gordon & MacPhail Single Malt Whisky
Macallan 1938 (bottled 1980s) - Gordon & MacPhail Single Malt Whisky ~ 43% ~ 75cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £17,995.00
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Glenglassaugh 50 Year Old 1965 (cask 3510) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 50 Year Old 1965 (cask 3510) - Rare Cask Release Batch 3 Single Malt Whisky ~ 40.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £3,995.00
World-wide delivery available - Price Subject to Change


Glenfarclas 21 Year Old - 1980s Single Malt Whisky
Glenfarclas 21 Year Old - 1980s Single Malt Whisky ~ 40% ~ 75cl

Region: Speyside  ~  Type:   Scottish


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Bowmore 27 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Bowmore 27 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 47.6% ~ 50cl

Region: Islay  ~  Type:   Scottish


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