Chivas Regal 12 Year Old Highlights Its Position As A Contemporary Icon With New Packaging :: 9th September, 2015
Chivas Regal, the world’s first luxury whisky, has unveiled a contemporary new design for its 12 Year Old expression that reinforces the craftsmanship, luxury and heritage of this iconic Scotch whisky.
The new Chivas Regal 12 Year Old bottle retains its round generous shape for which it is renowned, while its shoulders have been raised higher to reflect the brand’s pride as one of the world’s leading Scotch whiskies. The brand signifier, is now included as a more prominent, organic feature of the bottle, and the signatures of founders James and John Chivas have been added to the glass to display the value of brotherhood at the heart of the brand. The label has evolved to present a simplified and more vibrant look.
The outer carton has been re-designed retaining the icons that hold depth of meaning and provenance to Chivas’ rich heritage, and select areas have been embossed and debossed to add a texturalised element to the packaging.
International Brand Director for Chivas Regal, Richard Blacksays: “The new design successfully demonstrates Chivas Regal’s ability to carry forward years of brand heritage and craftsmanship in a way that is appealing to modern whisky drinkers. For many, Chivas Regal 12 Year Old acts as an entry point to the brand so it is a tremendous opportunity for us to grab their attention. We have conducted extensive consumer research and are excited to present a new modern look while maintaining our craftsmanship and timeless luxury values.”
The new bottle and outer pack will start appearing on shelves from September 2015.
Distell digitally launches 2019 limited release malt collection: Malts from Bunnahabhain, Tobermory and Deanston Distilleries
Published Date: 26th June 2019
Award-winning whisky producer, Distell has chosen a modern and progressive route to unveiling its 2019 Limited Release Collection, reaching influencers and whisky lovers old and new solely through film and social media. Read more
Jura Single Malt Scotch Whisky announces rare opportunity to join tiny island distillery off the West Coast of Scotland
Published Date: 20th June 2019
Applications are open to become the Brand Home Manager at the popular Single Malt Whisky Distillery. Jura are seeking applicants to join the distillery team which sits at the heart of the tiny island community, with current population at c.212 people. Read More
Eden Mill Unveil £3.1m New Distillery Plans for new Production facilities in St Andrews, Fife.
Published Date: 20th June 2019
Eden Mill, the award-winning Scottish gin and whisky distiller, has submitted a planning application for a major £3.1m development of new production facilities in St Andrews, Fife, which is part of a longer term £8m investment programme. Read more
Mackmyra Svensk Whisky turns 20, Sweden's first ever single malt whisky distillery
Published Date: 19th June 2019
Mackmyra is turning 20 this year, both as a company and Sweden’s first ever single malt whisky distillery. Under the tagline “The Swedish Original since 1999”, our vision to be at the cutting edge and produce world-class, innovative and eco-friendly malt whisky is the same today as it was when we started. After 20 years of hard work, we now enjoy a well-deserved position as a leading distillery in the New World Whisky category. Read more
Glenfiddich Elevates Flagship Range With Sophisticated Redesign for 12 and 15 year old bottles.
World’s Most Awarded Single Malt Scotch Whisky takes signature 12 and 15 Year Old expressions to the next level
Published Date: 18th June 2019
18th June 2019, Dufftown: Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, pays homage to its origins in the Valley of the Deer with a striking new package design for its 12 and 15 Year Old iconic whiskies. The new packaging will be rolled out in the UK and US to begin with from 18th June 2019, with Small Batch 18 Year Old following suit in 2020. Read more
Planning permission approved for Clynelish Distillery New Look visitor experience by Highland Council
Published Date: 17th June 2019
A key milestone has been reached in the journey to transform the Clynelish Distillery visitor experience after Highland Council formally granted planning permission for the development today (Monday 17th June 2019). Read more