Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

<< Click to see the range of Highland Park Malts

Highland Park Shows Passion For Food With Increased Investment - 22nd February, 2012

Highland Park single malt whisky, distributed by Maxxium UK, is increasing investment by 75% into brand activation around a new platform of food and gastronomy.  The brand has forged an exciting partnership with Slow Food UK, is a sponsor at this year’s prestigious The World's 50 Best Restaurants Awards and will also be implementing a significant sampling programme across some of the UK’s biggest foodie events.

With shared beliefs and values, promoting a passion for flavour and craftsmanship, Highland Park and Slow Food UK have launched a dynamic new initiative, the Slow Food Chef Alliance.  The new initiative will engage with Britain’s chefs in actively supporting Slow Food UK, by championing small scale producers and sustainably sourced, quality produce.  A number of leading names have already signed up to the scheme including Slow Food UK Chef Alliance ambassador Richard Corrigan (Corrigan’s of Mayfair), Brett Graham (Ledbury), Michael Roux Jr (Le Gavroche), Raymond Blanc (Le Manoir aux Quat’Saisons) and Sam Harris (Zucca). Top regional chefs including Colin McGurran (Winteringham Fields) and Tony Singh (Oloroso) have also attended launches in Yorkshire and Scotland with more regional events being rolled out across the country.

Reinforcing the partnership with Slow Food, Highland Park will be sponsoring the Slow Food Restaurant of the Year Award at the prestigious World’s 50 Best Restaurants Awards, now in its 10th year and known in the industry as the ‘foodie oscars’.  This new award, judged by Slow Food, Restaurant Magazine and Highland Park, will go to the restaurant that creates pleasurable food with a strong commitment to community and the environment.

The brand activation investment will also see a significant sampling programme take place at key events across the UK including The Great Yorkshire Show and the three day festive foodie extravaganza, Taste of Christmas.  The brand’s experiential sampling at these events will integrate the Slow Food partnership, showcasing local chefs and producers alongside Highland Park’s award winning single malt, and aims to reach over 30,000 consumers.

Peter Sandstrom, marketing director, Maxxium commented: “Highland Park’s brand strategy very much focuses on our partnership with Slow Food, which is a natural fit.  Our shared values and promoting a passion for the importance of taste and flavour has been integrated across all of our brand activation. The Slow Food Chef Alliance is going from strength to strength and we are extremely excited about our involvement with The 50 Best Restaurants of the World and this annual gathering of the world’s culinary greats.  We are also looking forward to giving consumers a fantastic food and drink experience through our UK sampling programme.”

Catherine Gazzoli, Slow Food UK CEO, commented: “ Our close relationships with leading chefs and UK consumers who are genuinely concerned with the quality and provenance of the food and drink they enjoy gives us a strong basis on which to reinforce the compatibility between Highland Park’s production values and the Slow Food ethos.

“We’re thrilled that Highland Park and its agencies have the vision to work with us on some of the most exciting and visible projects that Slow Food UK has ever undertaken.”

On a local level at home on Orkney, Highland Park has shown support by helping to establish Slow Food Orkney which was successfully launched at the distillery this week and hosted by Slow Food CEO Catherine Gazzoli.

<< Click to see the range of Highland Park Malts

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

Ardbeg Wee Beastie – The Distillery’s Latest Smoky Whisky Is Wreaking Flavour In Its Path

Ardbeg launches a new permanently available 5 Year Old expression – Ardbeg Wee Beastie 

Ardbeg Wee Beastie – The Distillery’s Latest Smoky Whisky Is Wreaking Flavour In Its Path

From April of this year, whisky lovers around the world will get the chance to experience the latest permanent expression to join the Ardbeg core range – Ardbeg Wee Beastie. And at just 5 years old, this feisty and intensely powerful smoky whisky is untamed by age. Read more

-------------------------------------------------

Tullibardine reveals the latest edition to its award-winning range of whiskies.

Tullibardine reveals the latest edition to its award-winning range of whiskies

Tullibardine has unveiled the newest addition to its award-winning Fine Aged Collection – the Tullibardine 15-Year-Old Read more

-------------------------------------------------

Redbreast Irish Whiskey Introduces Its Oldest Ever Permanent Expression, 27 Years In The Making

Redbreast Irish Whiskey Introduces Its Oldest Ever Permanent Expression, 27 Years In The Making

Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has introduced Redbreast 27 Year Old, the oldest permanent expression in the beloved Redbreast series. An iconic addition to the collection, Redbreast 27 Year Old includes whiskey matured in ruby port barrels from Portugal’s Douro Valley to bring a new complexity and depth to the Redbreast collection. Read more

-------------------------------------------------

Limited-edition Glenfarclas Pagoda Ruby Reserve released in Glencairn Crystal decanters embellished with rubies

Limited-edition Glenfarclas Pagoda Ruby Reserve released in Glencairn Crystal decanters embellished with rubies

Glenfarclas has globally released it’s much awaited limited-edition Pagoda Ruby Reserve. The distillery’s oldest whisky released to date has been aged for 62 years and is beautifully presented in a stunning Glencairn decanter featuring hand-mounted precious rubies. Read more

-------------------------------------------------

Kerry and Derek Campbell, are behind new micro-distillery set for John O’Groats, Scotland's Northernmost Mainland Whisky Distillery

Local husband and wife team Kerry and Derek Campbell set to open John O'Groats whisky distillery in the summer of 2021

A new micro Scotch whisky distillery is set to open in John O’Groats in 2021, following planning permission secured yesterday (2 March 2020) for a 32,670 square foot site which will house a distillery, visitor centre and bonded warehouse. Read more

-------------------------------------------------

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Bunnahabhain 37 Year Old 1980 - Single Cask (Master of Malt) Single Malt Whisky
Bunnahabhain 37 Year Old 1980 - Single Cask (Master of Malt) Single Malt Whisky ~ 41.3% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £379.95
World-wide delivery available - Price Subject to Change


Glenfarclas 1974 (cask 5787) Family Cask Spring 2017 Release Single Malt Whisky
Glenfarclas 1974 (cask 5787) Family Cask Spring 2017 Release Single Malt Whisky ~ 55.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,500.00
World-wide delivery available - Price Subject to Change


Glenfiddich 33 Year Old 1973 - Vintage Reserve Single Malt Whisky
Glenfiddich 33 Year Old 1973 - Vintage Reserve Single Malt Whisky ~ 46.5% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,750.00
World-wide delivery available - Price Subject to Change


Clynelish 33 Years Old 1973 (cask 8912) - Prestonfield Highland Single Malt Whisky
Clynelish 33 Years Old 1973 (cask 8912) - Prestonfield Highland Single Malt Whisky ~ 54.3% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £4,995.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1984 (cask 6029) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1984 (cask 6029) Family Cask Winter 2015 Release Single Malt Whisky ~ 47.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,991.69
World-wide delivery available - Price Subject to Change


Laphroaig 20 Year Old 1988 (The Syndicate) Single Malt Whisky
Laphroaig 20 Year Old 1988 (The Syndicate) Single Malt Whisky ~ 53.1% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £650.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky
Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky ~ 51.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,100.00
World-wide delivery available - Price Subject to Change


Bowmore 25 Year Old 1969 Single Malt Whisky
Bowmore 25 Year Old 1969 Single Malt Whisky ~ 43% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £2,750.00
World-wide delivery available - Price Subject to Change


The Girvan Patent Still 30 Year Old Grain Whisky
The Girvan Patent Still 30 Year Old Grain Whisky ~ 42% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £385.00
World-wide delivery available - Price Subject to Change


Prometheus 28 Year Old Single Malt Whisky
Prometheus 28 Year Old Single Malt Whisky ~ 53% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £687.17
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter