Chivas Regal Extends Support of Cannes Film Festival - 3rd April, 2012
Chivas Regal, the original luxury whisky, is set to reinforce its role as official partner of the Cannes Film Festival, after extending its support of the iconic event until at least 2014.
Now in its fourth year as official whisky partner, the new agreement will see Chivas Regal build on over a decade of association with the world’s most prestigious film festival.
In 2011, Chivas Regal launched a global partnership with charity FilmAid International in the presence of FilmAid supporter and legendary actor and director, Robert de Niro. The announcement was made at Chivas House on the famous Croisette with an initial $100,000 donation.
Since then, Chivas Regal has continued its support, most notably in December of last year at the Chivas Legends Dinner held in Dubai, where business leaders and luminaries including guest of honour, Sir David Frost, took part in a silent auction raising a further £60,000 for the charity.
Cannes 2012 will see Chivas Regal reaffirm its commitment to FilmAid with the unveiling of a new short film which aims to showcase the powerful work of FilmAid in its mission to help, educate and inspire communities in need through the power of film.
This, coupled with the increased presence during the festival fortnight, underlines Chivas Regal’s on-going commitment to cinema, explains James Slack, Global Brand Director, Chivas Regal:
“We are delighted to continue our support as official partner of the Cannes Film Festival. Like Cannes, Chivas Regal is synonymous with discerning style, luxury and legend, which makes this partnership a perfect one.”
Slack added: “Working alongside our partners FilmAid International, we look forward to bringing something special to this year’s festival, showcasing the incredible work of FilmAid and generosity of spirit at the heart of the Chivas Regal brand.”
At this year’s festival, Chivas will host film and cinema stars alongside pioneers of the industry from 18 countries for the duration of the festival which runs from 16th – 27th May.
Exclusive Interview with Paul McDonagh owner of Bon Accord: Glasgow Whisky Bar
Published Date: 16th February 2019
It’s a pub that I have been into many times in the past, even before my passion for whisky took over. So, when I got the opportunity to meet the owner of “Bon Accord”, Paul McDonagh, I jumped at the chance. Read more
100,000 bottles of rare whisky sold at UK auction in 2018 - Value of rare whisky bottles sold at UK auction exceeds £40m
Published Date: 8th February 2019
Rare Whisky 101 co-founders Andy Simpson and David Robertson
The UK’s rare whisky auction market has exceeded sales of more than 100,000 bottles of rare whisky in a single year for the first time as global demand accelerates. Read more
New Irish Whiskey With A French Connection Writers' Tears Copper Pot Deau XO Cognac Cask Finish
Published Date: 6th February 2019
Carlow, Ireland: 5 February, 2019: Walsh Whiskey has released Writers’ Tears Copper Pot - Deau XO Cognac Cask Finish, a super-premium edition of its universally popular Writers’ Tears Copper Pot Irish whiskey. It is the fourth expression released under the Writers’ Tears range. Read more
Stars align for launch of Littlemill 40 Year Old Celestial Edition
Published Date: 5th February 2019
Loch Lomond Group has launched the Littlemill 40 Year Old Celestial Edition (46.8% ABV) in the UK, the oldest expression ever to be released from the now lost Littlemill distillery. Read more