Chivas Regal Shows Support For Social Entrepreneurs Who Win The Right Way
Published Date: 2nd October 2014
Chivas Regal, the world’s first luxury whisky, has launched The Venture – a global search for the most promising social entrepreneurs: those with businesses or ideas that use enterprise and innovation as a force for good.
‘The Venture’ is an international fund which provides aspiring social entrepreneurs with $1 million of financial assistance, global exposure for their company or idea and support from world-famous business mentors. Chivas Regal will support those who aim to succeed whilst making a positive impact on the lives of others by providing mentorship and financial backing.
Up to 20 new social entrepreneurs from different countries will be invited to a week-long, training-camp in Silicon Valley, California – home to some of the world’s leading start-ups. These finalists will have the opportunity to meet leading technology companies, be mentored by experts, and to pitch for a portion of the $1 million in funding to take their business to the next level.
The most exciting businesses with the potential to succeed ‘the right way’ will be showcased on a new dedicated website, www.TheVenture.com. From April 2015, the public will be able to support their favourite ideas by voting and donating through the website. The site will also feature short documentaries about social entrepreneurs from around the world, providing insights into their success as well as daily articles with advice and features about the business of ‘doing good’.
The launch of The Venture coincides with the release of one of the most comprehensive independent reports ever conducted on the growing relevance of social entrepreneurship around the world. Commissioned by Chivas Regal, the report is entitled Redefining Success in a Changing World and has been co-authored by experts from the Skoll Centre for Social Entrepreneurship at Oxford’s Saïd Business School.
Richard Black, Chivas Regal Global Brand Director, says: “We have always valued entrepreneurship, and generosity is at the heart of Chivas, so supporting those who use their success to create value for others feels like a natural fit. We are committing significant resources through The Venture to find and support the most inspiring social entrepreneurs around the world, and hope that each of those businesses will inspire other entrepreneurs to use business as a force for good, creating a growing movement with real momentum behind it.”
Helping to launch The Venture is the next instalment of the successful Live with Chivalry campaign - Win the Right Way - a series of advertisements and short films that deliver a powerful provocation for social entrepreneurs around the world. Oscar-nominated actor Chiwetel Ejiofor (of 12 Years a Slave fame); Golden Globe nominated actor and singer Oscar Isaac (Inside Llewyn Davis) and Winner of Best Actor Silver Bear at Berlin International Film Festival 2014 Liao Fan star as the story-tellers in the different language version of the film, introducing the stories of social entrepreneurs from around the world and calling on others to follow their lead.
The promotional short films can be viewed from today at www.TheVenture.com, with further information about the competition plus interviews with Chiwetel Ejiofor, Liao Fan and inspiring business leaders all featured on the website.
Win the Right Way aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others and is the latest instalment of Chivas Regal’s successful Live with Chivalry campaign, which launched in 2008.
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