Chivas 18 launch collaboration with Pininfarina - 30th January, 2013
HARMONY OF THE EXCEPTIONAL
CHIVAS 18 AND PININFARINA ANNOUNCE NEW COLLABORATION
Chivas Regal 18 Year Old and Pininfarina have come together for the first time to create a series of limited
editions: Chivas 18 by Pininfarina. The aerodynamic, limited edition design ‘The Drop’ is inspired by air and liquid.
Both Chivas and Pininfarina share a rich heritage in crafting, rewarding and stimulating experiences in luxury.
Pininfarina has been a crusader in Italian design and engineering since 1930, whilst Chivas Regal is the original luxury whisky blend, established in 1909.
There are three expressions of Chivas 18 by Pininfarina, including:
Limited Edition 1
The first expression is based on a streamlined drop, giving a sense of movement that is inherent to ininfarina. A rich blue, metallic outer case, is reminiscent of the Italian company’s iconic metalwork, while the wood veneer represents the oak barrels so crucial in the ageing process of Chivas 18. Available from The Whisky Shop and UK retailers for RRP of £105.
Limited Edition 2
The second expression of the partnership takes classic Pininfarina design cues further, featuring a solid wood inlay and aerodynamic lines. Proudly presenting the limited edition bottle, the limited edition also includes two glasses which echo the drop design – an exclusive creation for Chivas 18, designed by Pininfarina. Each unit is individually numbered, to highlight its limited edition status. Available from The Whisky Shop and UK retailers for RRP of £420.
Chivas 18 Mascherone by Pininfarina
Inspired by the mascherone, the original wooden frame that was used to refine new automobile shapes, the Chivas 18 Mascherone by Pininfarina marks the pinnacle of the partnership. Hand assembled in Cambiano by Pininfarina, it features an oak internal structure, clad in aluminium. Mirroring the elegant precision of Pininfarina's celebrated automotive innovations, only five of this collector's piece will be on display globally and individual pieces will be made to order on request. A light at the base of the Mascherone brings this artistic piece to life. Price on application.
All expressions include a specially designed bottle of Chivas 18 with Pininfarina’s design notes on the metalised crest and the Italian company’s logo, proudly emblasoned on the capsule and neck wrap.
Patrick Venning, Marketing Director at Pernod Ricard UK, comments: “The partnership celebrates the synergies between heritage, luxury and style.
Chivas Regal understands design and has a history of working with iconic visionaries in this field. Together with Pininfarina, we have produced a range that reflects the luxury and quality credentials of both partners and
celebrates the beauty of deluxe design. The limited edition range will appeal to those with an appreciation for craftsmanship, history and elegance.”
Chairman of Pininfarina, Paolo Pininfarina said: "Italian style means a sense of proportion, simplicity and harmony of line and we applied this sensibility to the designs we developed for Chivas 18.”
Design Manager of Pininfarina Extra, Paolo Trevisan expanded, "I was fascinated to learn that each drop of Chivas 18 captures 85 flavours: multi sensory complexity, yet delivered with such precision. It's been inspiring, the partnership was a perfect marriage of values and mutual respect.”
Chivas Regal 18 Year Old is a luxurious blend of whiskies, hand-picked for their exceptional richness, including more than 20 of Scotland’s rarest single malts, aged for a minimum of 18 years.
Chivas 18 Year Old by Pininfarina will be available globally from February 2013.