The BenRiach Distillery Appoints First Brand Ambassador Stewart Buchanan- 23rd May, 2012
BEYONCE does Samsung and Armani, Chanel has Keira Knightley and Revlon has Jessica Biel.
And now The BenRiach Distillery Company has appointed Dumbarton-born Stewart Buchanan as its very own Brand Ambassador!
He'll cover both BenRiach and GlenDronach whiskies.
"Coming from a production background, I aim to spread a greater understanding of the different techniques used at both distilleries which give the whiskies their own unique character," said Stewart, formerly BenRiach's Production Manager.
A Brand Ambassador is the public face of an organisation who best embodies its products and services. And today, in an era of what communications experts are calling "conversation marketing", who better than Stewart who can talk for hours about his beloved malts!
He explained: "I was working in the Tobermory Distillery when Billy Walker and his associates bought BenRiach in 2005. He asked me and Alan McConnochie to come across to get BenRiach up and running and back to its original glory. I lived in the distillery for a month as I worked all hours of the day and night preparing to return it to production.
"Seven years on, Billy and Alistair raised the idea of me moving into the new role, as previously I've been on the road helping the sales boys and I think they saw the benefit of someone with such a production-orientated background being more heavily involved with the tastings and whisky festivals.
"I'll cover all markets in my new ambassadorial role, spending most of my time on the road. Our existing markets are growing, new markets are opening up for BenRiach and GlenDronach all the time and the company really needs this extra resource to support the ongoing development of both brands.”
He added: "The type of events we attend are mostly with whisky enthusiasts who are really looking for as much information as possible, so hopefully I can answer most questions thrown at me."
Tastings can range from 25 people in the back room of a pub in Glasgow to 100 people in a conference room in Japan.
He's just done a tasting for the Glasgow Whisky Club who said: "Another amazing night and very educational as Stewart Buchanan really knew his stuff and an excellent introduction to the BenRiach and GlenDronach range for those who haven't sampled it before."
He's braced for some detailed questioning at these sessions from whisky aficionados.
"Someone asked me the yield at BenRiach which is a simple answer - around 410 litres of alcohol per tonne of barley. But then his friend asked me: "How many gallons per bushel is that?" - which really had me scratching my head! But I got there eventually."
Stewart's passionate about the whiskies he helps produce and revealed that he has three or four personal favourites.
"For special occasions, my "desert island" whiskies would be the 1976 BenRiach and the 1972 GlenDronach while my day-to-day dram would be BenRiach Curiositas alternated with the GlenDronach 15yr Revival - all extraordinarily great!"
Glengoyne Distillery announces return of 30 Year Old Highland Single Malt
Published Date: 21th February 2019
Glengoyne Highland Single Malt Scotch Whisky has announced the release of the second edition of Glengoyne 30 Year Old. Read more
Benromach starts 2019 in style with two rare and aged vintage expressions: Benromach Heritage 1972 and 1977 available worldwide
Published Date: 21th February 2019
The Benromach Distillery Company Ltd has announced the release of two Heritage expressions, Benromach Heritage 1977, an exclusive 41-year-old single cask vintage (49.6% abv) and Benromach Heritage 1972, a rare 46-year-old single cask vintage (55.7% abv). Read more
Balcones Distilling Launches New Texas Pot Still Bourbon
Published Date: 19th February 2019
WACO, TEXAS: Balcones Distilling has today announced the launch of its Texas Pot Still Bourbon as the newest addition to the distillery’s core lineup of expressions. Read more
Wemyss Malts launches new website and Cask Club with an exclusive 35 year old Caol Ila
Published Date: 18th February 2019
Family whisky makers Wemyss Malts have relaunched wemyssmalts.com, a brand new website offering whisky fans the chance to join the Wemyss Malts Cask Club. Membership offers access to unique bottlings released solely to the members as well as preview purchases of the latest malt whisky releases. Read more
Exclusive Interview with Paul McDonagh owner of Bon Accord: Glasgow Whisky Bar
Published Date: 16th February 2019
It’s a pub that I have been into many times in the past, even before my passion for whisky took over. So, when I got the opportunity to meet the owner of “Bon Accord”, Paul McDonagh, I jumped at the chance. Read more