Ballantine's Releases its Premium Seasonal Blend in time for Christmas - 24th October, 2011
Ballantine’s, the No 1 Scotch whisky in Europe, will be supporting the festive trading period this year with its seasonal expression, Ballantine’s Christmas Reserve. The ideal gift, this exceptional limited edition blend will attract new and existing customers during the festive season and help to strengthen the brand’s position in its key markets.
Created by Master Blender Sandy Hyslop, Ballantine’s Christmas Reserve is an exceptional blended whisky of superior quality which is available annually for a limited period. First launched in 2010, the expression was a Scotch whisky category first, with its luxury seasonal aromas including cinnamon, orange, raisin, candy apple and pear.
Ballantine’s Christmas Reserve is ideal served on its own over ice or as the base for a range of seasonal cocktails. To support the 2011 launch, Ballantine’s Brand Ambassador Fredrik Olsson has created a series of seasonal cocktails, including ‘Ballantine’s Christmas Reserve Golden Saffron Martini’, ‘Ballantine’s Spiced Hot Chocolate’ and ‘Ballantine’s Hot Christmas Punch’.
Peter Moore, International Brand Director for Ballantine’s, comments: “Ballantine’s Christmas Reserve stands out as a unique category offering during a highly competitive sales period. The exclusive blend caters to those consumers who trade up when purchasing gifts and products to enjoy over the festive period and perfectly encapsulates the flair and blending expertise that defines Ballantine’s.”
Available from October to December 2011 in key markets such as Spain, France and Taiwan, Ballantine’s Christmas Reserve is presented in a superior white presentation box, decorated with snowflakes and elements of gold foil that add a premium festive feel.
The packaging also differentiates the product from the traditional blue packaging that is synonymous with the brand, ensuring maximum shelf stand-out for Ballantine’s during the busy sales period.