The Glenlivet Introduces Whisky Cocktail Innovation Fashioned With Boundary-Breaking Technology: New 'Twist & Mix' Cocktails
Published Date: 7th August 2023
The Glenlivet's collection of premium ready-to-serve cocktails can be mixed in the moment with a simple twist of an innovative cap, using spirits industry first, proprietary technology
The Glenlivet Speyside single malt Scotch whisky, part of the Chivas Brothers portfolio, continues to break conventions with the introduction of The Glenlivet Twist & Mix Cocktails, a new line of premium, ready-to-serve, whisky-based cocktails - launching exclusively in the US this month.
Using first-to-market technology, the innovation proves that quality and accessibility are not mutually exclusive - simply twist the cap and the cleverly-designed mechanism will burst cocktail flavours into The Glenlivet single malt giving a freshly-mixed cocktail, in an instant. The newest offering from one of the world's leading single malt whiskies provides a premium, crafted experience without the hassle of leftover ingredients, complex recipes and bar equipment.
The Glenlivet Twist & Mix Cocktails are a first not only for Scotch, but for the broader spirits category - setting a new standard for ready-to-drink cocktails using the patented Vessl ® closure and mixing technology. The range enables whisky lovers to enjoy these iconic cocktails more often and as part of an elevated at-home experience.
The collection is debuting with the Old Fashioned and New Manhattan, bringing two of the most popular whisky cocktails to consumers' homes. Maintaining the flavour profiles of the beloved classics, the silky taste of the Old Fashioned is achieved with the tasting notes of orange, nutmeg and cinnamon, while the New Manhattan is a testament to the timeless classic featuring notes of cherry and ginger.
"For nearly 200 years The Glenlivet has broken tradition, so it's in our pioneering spirit to, together with Vessl, develop a new way to enjoy ready-to-drink cocktails - unleashing a fresh, elevated at-home experience that meets global consumer demand. We caused a bit of a stir when we launched The Glenlivet Capsule Collection back in 2019 - but now we think the world is ready for perfectly-made single malt whisky cocktails." said Jayne Murphy, Global Marketing Director, Malts at Chivas Brothers.
Yogesh Gandhi, Global Head of Innovation at Chivas Brothers added, "This project provided us with the challenge of reinventing the ready-to-serve experience within a highly competitive market segment. What has been achieved puts the consumer at the heart - no mess, fuss or skill required to create a bartender-level, freshly mixed cocktail in seconds."
"We are impressed with how The Glenlivet has adopted our technology to create high quality, freshly mixed ultra-premium craft cocktails at home," said Walter D.
Apodaca, Jr., Founder and CEO, Vessl, Inc. "This is exactly the kind of forward-thinking use of the Vessl® technology we envisioned, and it tastes even better than we imagined."
The range follows on from the 2019 launch of The Glenlivet Cocktail Capsule Collection, which turned the idea and format of ready-to-drink cocktails on their head by enabling consumers to experience glassless single malt cocktails served in an innovative sea-alginate based sphere.
The Glenlivet Twist & Mix Cocktails debut in 375ml bottle size, each containing eight servings, exclusively in the US for RRP $21.99 from August 2023, with further markets to be announced. The offering is housed in packaging designed by JDO.