Chivas Regal Celebrates Craftsmanship And Style With New 'Made For Gentlemen' Limited Edition By Patrick Grant - 20th September, 2013
Chivas Regal, the world’s first luxury Scotch whisky, is collaborating for the second year running with an acclaimed British craftsman as it continues its successful Made for Gentlemen campaign.
The new release sees the brand link up with Patrick Grant, a modern icon in luxury menswear credited for reinventing bespoke London tailors, Norton & Sons of Savile Row. The limited edition, which contains a bottle of Chivas 12, showcases four silhouettes that each features a different style accessory associated with modern gentlemen: a tie, a cufflink, a watch and a pocket square.
Richard Black, Global Brand Director for Chivas Regal, comments: "Last year’s collaboration with Tim Little was our most successful to date, distributed in over 60 markets. With our new limited edition, we wanted to celebrate the values of craftsmanship and heritage that are integral to Chivas Regal and we’re delighted with the result. It has been a pleasure to work with Patrick Grant, a renowned figure in the tailoring industry and we hope Chivas Regal fans will enjoy and treasure this unique collectible.”
Patrick Grant remarks: “The collaboration with Chivas Regal was a natural alliance of artistry and shared vision. The tailor’s obsession with mastering complexity in achieving perfect balance in form and finish are values also held dear by the Master Blender of Chivas Regal, Colin Scott. Ultimately, we both strive to give our customers stand out experiences and luxury goods of lasting value.”
The launch will be supported by a new Made for Gentlemen App - which allows fans to create a personalised Facebook cover image, composed of modern and luxurious men’s accessories. An introductory video for the limited edition, featuring Patrick Grant explaining the craftsmanship behind bespoke tailoring and its synergies with Chivas Regal, will also be available at www.chivas.com/gents
The Chivas 12 Made for Gentlemen by Patrick Grant limited edition is available from September 2013 in over 60 markets, both domestic and Travel Retail.
<<To see the history and buy whiskies from Chivas Brothers
<< Back to all the latest whisky news brought to you by Planet Whiskies
Tomintoul Distillery Tour
Planet Whiskies had a fantastic trip up to the Speyside Whisky region of Scotland in February 2024 to visit Angus Dundee Distillers Tomintoul Distillery within the Cairngorms National Park. Then, after the distillery tour and tasting, which was hosted by Iain Forteath, the master blender of Tomintoul, our press group travelled and stayed the night at the recently bought country home of Tomintoul House in the Aultmore Estate (previously called Aultmore House). Planet Whiskies has made the Tomintoul Distillery, Distillery of the Month for both March/April 2024.
Bushmills Distillery Tour
Planet Whiskies visited the new Bushmills Distillery in Northern Ireland on the 25th and 26th of September. Read our review of the experience of Bushmills and Northern Ireland at Planet Whiskies tour of Bushmills and Northern Ireland
You can also read the whole section about Bushmills Distillery.
Drams Delivered To Your Door - The World’s Biggest Whisky Club Drops New Monthly Subscription Service
Whisky enthusiasts can now take their passion to the next level and have exceptional cask strength single malt whiskies delivered to their doors every month thanks to The Scotch Malt Whisky Society's new 'Drop & Dram' subscription service.
Click for more details
