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Latest News - Whisky industry - £3m New Look for Whisky’s Biggest Attraction - 17th April 2009

A photo of Scotch Whisky Experience, Edinburgh’s five-star visitor attractionThe Scotch Whisky Experience, Edinburgh’s five-star visitor attraction dedicated to exploring the story of Scotch whisky, is set to unveil a £3m new look for its popular whisky tour. Representing a major investment for the attraction, the new tour journeys from barley to bottle, exploring the diverse Scottish regions and unique processes of whisky production and culminating in an exclusive visit to the World’s Largest Collection of Scotch Whiskies.

Set at the top of Edinburgh’s Royal Mile, The Scotch Whisky Experience is ideally located in the heart of the old town and only a stone’s throw from historic Edinburgh Castle. The new tour takes a fresh approach to the visitor experience, blowing away the myths and stereotypes which surround Scotch whisky.

Light, sound, smell and movement all have a part to play in the captivating story, which is introduced by the late Distillery Manager, Douglas McIntyre, retaining the popular ghostly element. The tour also encompasses personalised whisky tasting, using scratch and sniff aroma cards, and a new version of the attraction’s much-loved barrel ride, which journeys from fields of golden barley all the way to restful oak casks, at which point visitors soak in a sense of the time honoured maturation process, integral to whisky’s production.

The tour culminates in entry to a breathtaking and atmospheric vault; the bespoke home of the record breaking Diageo Claive Vidiz Scotch Whisky Collection. A stunning treasure trove of 3,384 malts and blends, the Collection offers the chance to experience Scotland’s national drink like never before. With time to peruse rows of rare bottles, expert commentary is on-hand to provide insight into the history and key features of the unique acquisition.

At the end of the tour visitors can explore a new exhibition and demonstration area, which charts the rise of Scotch whisky as an industry, its global appeal and importance to Scotland today. Here visitors can enjoy a traditional single malt from the bar or learn how to make a whisky cocktail while taking in the stunning panoramic views stretching over Edinburgh.

The new tour at the Scotch Whisky Experience will offer something for everyone with a variety of options and a dedicated character, Peat the Cat, on hand to guide children through the twists and turns of the distillery. For a more sophisticated whisky lover, the new VIP Sunset Tour encompasses an additional professional whisky cocktail, while the Collection Tour allows whisky enthusiasts an extended period to explore the Diageo Claive Vidiz Scotch Whisky Collection in more detail.

With family tours, child-friendly exhibits, tailored tours for school groups and easy access for wheelchairs the new tour is set to offer an unforgettable experience for all. It will also contain a section on responsible drinking and will be translated in to 15 languages, more than ever before, including Hindi, Chinese, Russian and, of course, Gaelic.

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Some Scottish Whisky Available to Buy Online

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BenRiach 27 Year Old 1976 (cask 9444) - First Cask Single Malt Whisky ~ 46% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £350.00
World-wide delivery available - Price Subject to Change


Bunnahabhain 43 Year Old - Directors Special  (The Single Malts of Sc Single Malt Whisky
Bunnahabhain 43 Year Old - Directors Special (The Single Malts of Sc Single Malt Whisky ~ 41.4% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £1,000.00
World-wide delivery available - Price Subject to Change


Glenfiddich 22 Year Old 1992 (cask 8387) - Rare Collection Single Malt Whisky
Glenfiddich 22 Year Old 1992 (cask 8387) - Rare Collection Single Malt Whisky ~ 56.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,150.00
World-wide delivery available - Price Subject to Change


Bowmore 1992 (bottled 2017) - Mackillops Choice Single Malt Whisky
Bowmore 1992 (bottled 2017) - Mackillops Choice Single Malt Whisky ~ 50.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £340.86
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Bowmore 43 Year Old 1973 3cl Sample Single Malt Whisky
Bowmore 43 Year Old 1973 3cl Sample Single Malt Whisky ~ 43.2% ~ 3cl

Region: Islay  ~  Type:   Scottish


Buy Now for £456.14
World-wide delivery available - Price Subject to Change


Caol Ila 25 Year Old 1991 - Old & Rare Platinum (Hunter Laing) Single Malt Whisky
Caol Ila 25 Year Old 1991 - Old & Rare Platinum (Hunter Laing) Single Malt Whisky ~ 53.3% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £328.00
World-wide delivery available - Price Subject to Change


Ledaig 1973 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky
Ledaig 1973 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky ~ 40% ~ 75cl

Region: Island  ~  Type:   Scottish


Buy Now for £350.00
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Ladyburn 40 Year Old 1974 (cask 74) - Private Cask Collection (William Single Malt Whisky
Ladyburn 40 Year Old 1974 (cask 74) - Private Cask Collection (William Single Malt Whisky ~ 48.6% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £2,400.00
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Glenmorangie 15 Year Old 1988 Madeira Cask Matured Single Malt Whisky
Glenmorangie 15 Year Old 1988 Madeira Cask Matured Single Malt Whisky ~ 56.6% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £725.00
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Glenglassaugh 50 Year Old 1965 (cask 3510) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 50 Year Old 1965 (cask 3510) - Rare Cask Release Batch 3 Single Malt Whisky ~ 40.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £3,995.00
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