Isle of Skye reward success at William Hill (Ayr) Gold Cup - 16-18 September 2010 20th Sept, 2010

21 September 2010, Edinburgh: Isle of Skye Whisky reward success at William Hill (Ayr) Gold Cup 16-18 September 2010

Isle of Skye 8 Years Old Blended Scotch Whisky was the dram of choice at this year’s William Hill (Ayr) Gold Cup Festival (16-18 September), toasting the success of race champions and competition winners alike.

The winning team of Harriet's Girl: trainer Mrs K Burke; owner Mr Ray Bailey; and jockey Andrew Elliott, were each presented with a bottle of the award winning Isle of Skye 8 Years Old Blended Scotch Whisky, by Iain Weir, Marketing Director of Ian Macleod Distillers Ltd.

Stocked in all of the public bars at the event, Isle of Skye 8 Years Old Blended Scotch Whisky’s position as Scottish Racing's official whisky of the William Hill (Ayr) Gold Cup Festival was supported by a comprehensive marketing strategy that integrated advertising, banners, point of sale and promotions.

Iain Weir, Marketing Director for Ian Macleod Distillers, commented: “Isle of Skye’s Scottish Racing sponsorship of the William Hill (Ayr) Gold Cup Festival has been a fantastic success. We were delighted and honoured to be a part of this prestigious event. Feedback from our sampling and promotion teams over the three days has been extremely positive, reaffirming why Isle of Skye and Scottish Racing share a natural affinity.”

The high profile sponsorship at the William Hill (Ayr) Gold Cup Festival was the next stage in Ian Macleod’s comprehensive brand development strategy for Isle of Skye 8 Years Old Blended Scotch Whisky, which aims to raise the profile of the award-winning whisky throughout Scotland and beyond. The official whisky partner at all five Scottish Race courses - Ayr, Hamilton Park, Kelso, Musselburgh and Perth, Isle of Skye 8 Years Old Blended Scotch Whisky is also the sponsor of Scotland’s number one National Hunt racehorse trainer, Lucinda Russell and her team at Arlary House Stables.

Isle of Skye Blended Scotch whisky is available at 8 Years Old, limited edition 21 and 50 Years Old. An exceptionally smooth and mellow Scotch whisky containing a high proportion of carefully selected Island and Speyside Malts, the 8 Years Old has been described by whisky expert Jim Murray, as “an absolute must for any Islay-philes out there – in fact, a must for everybody. Your taste buds are beaten up and caressed simultaneously. One of the most enormous yet brilliantly balanced whiskies in the world.”

The preferred brand of whisky at all five Scottish racecourses, Isle of Skye 8 Years Old Blended Scotch Whisky is served along with three other Ian Macleod brands, award-winning Glengoyne Highland Single Malt, London Hill Gin and Watson’s Trawler Dark Rum.

The Isle of Skye 8 Years Old is available in a range of sizes - 1.5 litre, 70cl, 35cl and 5cl with a retail price of £13.99 for 70cl in Tesco.

For further information visit: www.isleofskyewhisky.com www.scottishracing.co.uk

For UK distribution for Isle of Skye Blended Scotch Whiskies and all other Ian Macleod brands, contact Alan Wardrop, UK Sales Manager, Ian Macleod Distillers, 01506 852205 www.ianmacleod.com

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www.drinkaware.co.uk www.scotch-whisky.org.uk

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