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Highland Park reaches out to record audiences at Hay - 23th June, 2011

Highland Park reaches out to record audiences at HayHighland Park’s sampling platform, Keynotes, enjoyed record attendance figures at this year’s Hay Festival, aided by over 250,000 visitors to the ten day festival. 

The festival saw the return of the popular Highland Park Keynotes, a series of free intimate performances from some of the Festival’s most recognised artists, combined with the opportunity to sample a complimentary dram of Highland Park 12 year old, known as ‘the greatest all-rounder in the world of whisky’.* The Highland Park Keynotes marquee saw over 15,000 brand interactions and 15 incredible performances over six days.   

The Festival, situated in a small Welsh village, has grown considerably since taking off in 1988. It is now taken internationally to 12 countries and has positioned itself as one of the most important literary events in the world, being described as "The Woodstock of the mind" by ex President Bill Clinton. 

This year saw headline performances from Bob Geldof, David Bailey, Chris Evans, Kevin McCloud, Brian Cox, Ralph Fiennes, Rob Lowe and Gillian Anderson who were joined by a host of Nobel Laureates and some of the world’s leading authors. 

The Keynotes area had an international feel with performers hailing from eight different countries, including leading British scientist Marcus du Sautoy, comedian David Baddiel, script writer and author of ‘About Schmidt’ Louis Begley and Hanif Kureishi, one for the 50 greatest British writers since 1945.  Each artist gave short readings from their novels or shared their thoughts on subjects as diverse as mathematics, the US-Mexico border, human rights, the first British art movement, sex and class conflict in 90's Pakistan, foreign encounters in Egypt and Muslim prejudices to name only a few. 

Peter Sandstrom, Marketing Director at Maxxium UK ltd said: “Highland Park has a strong relationship with the world of literature. We are delighted with the reception Highland Park Keynotes received at this year’s Hay Festival, allowing us to reach out to consumers who share our passion for literature and appreciate a good dram.  The campaign has bolstered our brand awareness south of the border and we look forward to taking Keynotes to further literature festivals later this year.”

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Scapa 1980 25 Year Old Single Malt Scotch WhiskyScapa 1980 25 Year Old Single Malt Scotch Whisky

Colour/Appearance: Light Gold.
Nose: Rich, spices, cinnamon, honey, zest, barley, sweet cereals.
Palate: Honey, juicy barley, notes of orange and cacao, oaky and winter spices.
Finish: Spicy, long and warming.

Buy Scapa 1980 25 Year Old for £599.00
World-wide delivery available - Price Subject to Change

Highland Park Freya - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Freya - The Valhalla Collection 16 Year Old Single Malt Whisky

Colour/Appearance: Fair gold.
Nose: Mild sweet smoke, green apple, sweet butter icing, coconut and cream, lemon peal. Palate: Vanilla cream, spiciness, marmalade, cinnamon spice, oaky spice, leafy green notes, bark and damp twigs. Finish: Gentle spice, warming.

Buy Highland Park Freya for £499.00
World-wide delivery available - Price Subject to Change

Christmas Advent Calendars
(Whisky, Gin, Rum, Irish Whiskey, Bourbon, Vodka, Tequila, Cognac and Douglas Laing)

Premium Whisky Advent Calendar - Red (2017 Edition) 72cl, 47.5%

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Selection of Scottish Malts Whisky available from Spirits By Post

Convalmore 32 Year Old 2017 Release Single Malt WhiskyConvalmore 32 Year Old 2017 Release Single Malt Whisky

Distillery:  Convalmore

Only 3972 individually numbered bottles available worldwide! You can place your order on Spirits by Post and deliveries will start at the end of September 2017. Clicks to read more

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Octomore 06.3/258 PPM Islay Barley Single Malt Scotch WhiskyOctomore 06.3/258 PPM Islay Barley Single Malt Scotch Whisky

Distillery:  Bruichladdich

Nose: It opens with the call of the sea, the thundering west coast waves driving a gentle mist onto the moorland and tempting the wild plants to release their unique aromas. Notes of myrtle, meadowsweet, mint and heather flowers drift across the nose.
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The Glenlivet 1943 Private Collection 70 Year Old Single Malt WhiskyThe Glenlivet 1943 Private Collection 70 Year Old Single Malt Whisky

Distillery:  The Glenlivet

This dram conjures up an image of luxurious comfy leather armchairs: rich, warming, and so approachable. The nose is subtle and encourages a further plunge into a concoction of coffee, milk chocolate, wood spices and burnt orange. Click to read more

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Highland Park Freya - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Freya - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Fair gold.
Nose: Mild sweet smoke, green apple, sweet butter icing, coconut and cream, lemon peal. Palate: Vanilla cream, spiciness, marmalade, cinnamon spice, oaky spice, leafy green notes, bark and damp twigs. Finish: Gentle spice, warming.

Buy Now for £499.00
World-wide delivery available - Price Subject to Change

Highland Park Thor - The Valhalla Collection 16 Year Old Single Malt WhiskyHighland Park Thor - The Valhalla Collection 16 Year Old Single Malt Whisky

Distillery:  Highland Park

Colour/Appearance: Fair gold. Nose:Mild sweet smoke, green apple, sweet butter icing, coconut and cream, lemon peal. Palate:Vanilla cream, spiciness, marmalade, cinnamon spice, oaky spice, leafy green notes, bark and damp twigs. Finish: Gentle spice, warming.

Buy Now for £599.00
World-wide delivery available - Price Subject to Change

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