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Latest News from the whisky industry - Glenmorangie Distillery - 2nd March 2009

The below information is from the distillery itself and the contents and text has not been modified.

The Glenmorangie Company is named Whisky Magazine’s Global “Innovator of the Year”... For the second year running

“The Glenmorangie Company has yet again left the competition standing”

“Pushing the boundaries of taste experience with Glenmorangie and Ardbeg”

The Glenmorangie Company is celebrating being named the whisky industry’s “Innovator of the Year” for the second year running.

The highly coveted accolade – presented at the Whisky Magazine’s Icons of Whisky event held in London – was awarded to The Glenmorangie Company for three bold new product innovations: Glenmorangie Signet, Glenmorangie Astar and Ardbeg Blasda and won against stiff competition from whisky producers across the globe.

Paul Neep, The Glenmorangie Company’s Chief Executive, said: “We are absolutely delighted to win this prestigious award for the second time. This top accolade from Whisky Magazine is a strong endorsement of our whisky creation and of the innovative approach we pride ourselves on.”

Dr Bill Lumsden, Head of Whisky Creation and Distilling at Glenmorangie, said: “It is fantastic for the Company to receive this accolade again, especially as the awards are classed as the ‘Oscars’ of the whisky world.

“The ‘Innovator of the Year’ title is a true endorsement of not just the superior quality and innovation of our products, but the sheer passion and commitment the Company has put into developing whisky products that truly inspire.”

Whisky Magazine’s ‘Whisky Icons Awards’ are global awards which take place each year with regional heats in the United States, Canada, Ireland, Japan, Scotland and India. The Glenmorangie Company won the Scottish heats in October 2008.

The Glenmorangie Company is currently implementing a major investment programme worth £45 million, which will see the Company focus on building its highly successful, premium single malt Scotch whisky brands – Glenmorangie and Ardbeg.

The development programme includes increasing capacity at the Glenmorangie Distillery in Tain and at the Ardbeg Distillery on Islay to meet the anticipated future demand for its brands; the construction of a new ‘built-for-purpose’ bottling facility and the relocation of its Head Office to central Edinburgh.

GLENMORANGIE SIGNET
With its secret recipe fiercely protected by the Glenmorangie Whisky Creation Team, Glenmorangie Signet was crafted under the guidance of the Company’s renowned Head of Distilling and Whisky Creation, Dr Bill Lumsden and Rachel Barrie, Master Blender and Whisky Creator. Glenmorangie Signet is a marriage of Glenmorangie’s oldest and rarest whiskies. It also includes whiskies created using rare and innovative ingredients such as high roasted ‘chocolate’ malted barley and whisky matured in casks which have been crafted and designed to meet the exacting needs of the Glenmorangie team.

Glenmorangie Signet is produced and matured at the Glenmorangie Distillery in Tain and is on sale in leading whisky specialist outlets across the world.

GLENMORANGIE ASTAR
Glenmorangie Astar is a rich, silky and creamy single malt which embodies Glenmorangie’s art of whisky creation. It is bottled at 100° proof, 57.1% ABV which represents the whisky in its most natural form, and allows the drinker to explore the fullest spectrum of aroma, taste and texture.

Glenmorangie Astar is matured in the ultimate designer oak casks from the mountains of Missouri. Dr Bill Lumsden comments: “It is difficult to sum up years of passion and commitment. But I would describe Glenmorangie Astar as everything a single malt should be. It is the result of an incredible journey, the pursuit of perfection to find the very best casks in which to mature our single malt whisky.”

ARDBEG BLASDA
Ardbeg is famed for packing a peaty punch, but ‘The Ultimate Islay Malt’ has undertaken an experiment; to tame its usual mighty peating level and allow Ardbeg’s lighter qualities to shine through. The result is Blasda, which in Gaelic means ‘sweet and delicious’.

Ardbeg Blasda unmasks the delicious sweetness of sherbet vanilla, chocolate limes and the floral fragrance that is inherent in all expressions of Ardbeg.

The packaging of Ardbeg Blasda is distinctly different – a clear glass bottle instead of the usual Ardbeg green – to emphasise the difference to the rest of the range. That’s not all that is different, Blasda is chill-filtered and presented at 40% alcohol by volume ABV, where Ardbeg is usually non chill-filtered at a minimum of 46% ABV

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