Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

The Glenlivet makes whisky history with launch of mystery campaign - 7th May, 2013

<< See the range of Glenlivet Scottish Single Malts

The Glenlivet makes whisky history with launch of mystery campaign - 7th May, 2013The Glenlivet, the world’s No. 2 single malt Scotch whisky, is pioneering an innovative approach to flavour with the launch of The Glenlivet Alpha; a new, mystery expression released without cask information or tasting notes.

Presented in a black bottle to preserve the mystery, consumers are encouraged to let taste and smell lead their experience of The Glenlivet Alpha. Connoisseurs of the range will be able to identify its signature style but also discover a new flavour palate due to the inclusion of never-before-released spirits.

The Glenlivet Alpha launch will be supported by an integrated marketing campaign that will see consumers exploring The Glenlivet’s complex flavours through multi-sensory experiences both online, through www.theglenlivet.com and the brand’s Facebook page, and offline. The campaign will help to generate discussion and a deeper understanding of The Glenlivet, the single malt that started it all.

The campaign will bring The Glenlivet Alpha to life with a launch film, advertising, in-store activity and a global media launch event in London. Additional films, which explore the roles of sight, smell, taste and feel on flavour perception, will be hosted on The Glenlivet’s digital social media platforms and will link through to online sensory challenges that allow consumers to gradually unlock the secrets of The Glenlivet Alpha. Sensory experts including taste visualisation specialists, Greyworld, will also be working with the brand on the campaign.

In June, the mystery behind The Glenlivet Alpha will be revealed by Master Distiller Alan Winchester in a global broadcast to The Glenlivet fans on www.theglenlivet.com and on the brand’s Facebook page.

Nikki Burgess, International Brand Director for The Glenlivet, says: “The Glenlivet is famous for its smooth, full bodied flavour and with the launch of The Glenlivet Alpha we’re excited to be exploring this in an original way. This is the first time anyone has launched a ‘blind’ whisky in this way and we are confident that this innovative campaign will excite whisky drinkers and help them to truly appreciate single malt and understand the flavours they taste in The Glenlivet’s award-winning range.”

With only circa 3,500 bottles worldwide, The Glenlivet Alpha will be available in USA, UK, France, Netherlands, Italy, Germany, Denmark, Sweden, Switzerland, Andorra, China, Hong Kong, Malaysia, Taiwan, Japan, India and South Africa and will retail at $120.

The Glenlivet was the first licensed distillery in the Livet valley and offers a variety of expressions, all boasting its signature smoothness and floral, fruity profile.

The Glenlivet has been the biggest contributor to volume growth in the single malt category over the last five years, adding more than any other Single Malt brand*. The release of The Glenlivet Alpha continues the brand’s legacy of innovation and reinforces its position as ‘the single malt that started it all’.

 

<< See the range of Glenlivet Scottish Single Malts

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

Buy online today for only £99.00

American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky ~ 46.5% ~ 72cl

Buy Now for £124.95


Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

Buy Now for £149.95


Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

Buy Now for £199.95


Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

Buy Now for £249.95


That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

Buy Now for £149.95


Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

Buy Now for £999.95


View all Whisky Advent Calendars and other advent calendars with Gin, Tequila, Vodka, Absinthe, Armagnac, Mezcal and Rum

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

Create The Perfect Drinks Trolley This Festive Season With Woodford Reserve’s Limited Edition Whiskey Gift Range

Create The Perfect Drinks Trolley This Festive Season With Woodford Reserve’s Limited Edition Whiskey Gift Range

Whether for you or a loved one, celebrate with WOODFORD RESERVE®’s unique holiday gift selection, from the Woodford Reserve Bourbon Gift Pack. Read more

-------------------------------------------------

Loch Lomond Whiskies Agrees Exciting New Global Golf Sponsorship To Add To Its Expanding Golf Portfolio

Loch Lomond Whiskies Agrees Exciting New Global Golf Sponsorship To Add To Its Expanding Golf Portfolio

Loch Lomond Whiskies has added another world-class golf tournament to its expanding sponsorship portfolio by agreeing a new partnership with the WGC HSBC Champions for 2019. Read more

-------------------------------------------------

Clydeside Distillery named Distillery Visitor Centre of the Year In the Scottish Field Whisky Challenge Awards

Clydeside Distillery named Distillery Visitor Centre of the Year In the Scottish Field Whisky Challenge Awards

The Clydeside Distillery was awarded Gold for Distillery Visitor Centre of the Year at the Scottish Field Whisky Challenge Awards in Edinburgh on Friday. Read more

-------------------------------------------------

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Glencraig 40 Year Old 1976 (cask 4253) - Cask Strength Collection Rare Single Malt Whisky
Glencraig 40 Year Old 1976 (cask 4253) - Cask Strength Collection Rare Single Malt Whisky ~ 42.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £907.79
World-wide delivery available - Price Subject to Change


The Macallan 18 Year Old 1993 Sherry Oak Single Malt Whisky
The Macallan 18 Year Old 1993 Sherry Oak Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £595.00
World-wide delivery available - Price Subject to Change


Highland Park 26 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Highland Park 26 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 50.2% ~ 50cl

Region: Island  ~  Type:   Scottish


Buy Now for £343.95
World-wide delivery available - Price Subject to Change


1812 Indefatigable Single Malt Whisky
1812 Indefatigable Single Malt Whisky ~ 50% ~ 70cl

Region: Australian  ~  Type:   Scottish


Buy Now for £5,220.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1953 Family Cask Single Malt Whisky
Glenfarclas 1953 Family Cask Single Malt Whisky ~ 53.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £7,500.00
World-wide delivery available - Price Subject to Change


Springbank 15 Year Old 1991 - Mission Gold (Murray McDavid) Single Malt Whisky
Springbank 15 Year Old 1991 - Mission Gold (Murray McDavid) Single Malt Whisky ~ 53.8% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


Buy Now for £349.95
World-wide delivery available - Price Subject to Change


Laphroaig 28 Year Old Single Malt Whisky
Laphroaig 28 Year Old Single Malt Whisky ~ 44.4% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £475.00
World-wide delivery available - Price Subject to Change


Macallan 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Macallan 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 43.6% ~ 50cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,099.95
World-wide delivery available - Price Subject to Change


Glenfarclas 1960 (cask 1771) Family Cask Autumn 2014 Release Single Malt Whisky
Glenfarclas 1960 (cask 1771) Family Cask Autumn 2014 Release Single Malt Whisky ~ 42.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,700.00
World-wide delivery available - Price Subject to Change


Glenglassaugh 47 Year Old 1968 (cask 2230) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 47 Year Old 1968 (cask 2230) - Rare Cask Release Batch 3 Single Malt Whisky ~ 46.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £2,995.00
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter