Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

The Glenlivet makes whisky history with launch of mystery campaign - 7th May, 2013

<< See the range of Glenlivet Scottish Single Malts

The Glenlivet makes whisky history with launch of mystery campaign - 7th May, 2013The Glenlivet, the world’s No. 2 single malt Scotch whisky, is pioneering an innovative approach to flavour with the launch of The Glenlivet Alpha; a new, mystery expression released without cask information or tasting notes.

Presented in a black bottle to preserve the mystery, consumers are encouraged to let taste and smell lead their experience of The Glenlivet Alpha. Connoisseurs of the range will be able to identify its signature style but also discover a new flavour palate due to the inclusion of never-before-released spirits.

The Glenlivet Alpha launch will be supported by an integrated marketing campaign that will see consumers exploring The Glenlivet’s complex flavours through multi-sensory experiences both online, through www.theglenlivet.com and the brand’s Facebook page, and offline. The campaign will help to generate discussion and a deeper understanding of The Glenlivet, the single malt that started it all.

The campaign will bring The Glenlivet Alpha to life with a launch film, advertising, in-store activity and a global media launch event in London. Additional films, which explore the roles of sight, smell, taste and feel on flavour perception, will be hosted on The Glenlivet’s digital social media platforms and will link through to online sensory challenges that allow consumers to gradually unlock the secrets of The Glenlivet Alpha. Sensory experts including taste visualisation specialists, Greyworld, will also be working with the brand on the campaign.

In June, the mystery behind The Glenlivet Alpha will be revealed by Master Distiller Alan Winchester in a global broadcast to The Glenlivet fans on www.theglenlivet.com and on the brand’s Facebook page.

Nikki Burgess, International Brand Director for The Glenlivet, says: “The Glenlivet is famous for its smooth, full bodied flavour and with the launch of The Glenlivet Alpha we’re excited to be exploring this in an original way. This is the first time anyone has launched a ‘blind’ whisky in this way and we are confident that this innovative campaign will excite whisky drinkers and help them to truly appreciate single malt and understand the flavours they taste in The Glenlivet’s award-winning range.”

With only circa 3,500 bottles worldwide, The Glenlivet Alpha will be available in USA, UK, France, Netherlands, Italy, Germany, Denmark, Sweden, Switzerland, Andorra, China, Hong Kong, Malaysia, Taiwan, Japan, India and South Africa and will retail at $120.

The Glenlivet was the first licensed distillery in the Livet valley and offers a variety of expressions, all boasting its signature smoothness and floral, fruity profile.

The Glenlivet has been the biggest contributor to volume growth in the single malt category over the last five years, adding more than any other Single Malt brand*. The release of The Glenlivet Alpha continues the brand’s legacy of innovation and reinforces its position as ‘the single malt that started it all’.

 

<< See the range of Glenlivet Scottish Single Malts

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Google Plus
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required

Whisky Advent Calendar 2018

Whisky Advent Calendar 2018

See the full section of Whisky Advent Calanders available for December 2018 - Also available in Gin, Rum, Irish Whiskey, Bourbon, Vodka, Tequila, Cognac and a Douglas Laing special... Read More

Latest Whisky News

See all whisky press releases for 2018

Finalists announced in the Spirit of Speyside Festival Whisky Awards 2019- Now public must vote for winners. 6th November 2018

Knock Their Socks Off With Membership To The World's Leading Whisky Club (SMWS): 1st November 2018

Isle of Arran Distillers launch exclusive small batch bottling: 31st October 2018

Open Champion Clarke Joins Loch Lomond Whiskies: 31st October 2018

Glencairn Named Official Whiskey Tasting Glass Provider To Distilled Spirits Council Of The United States: 29th October 2018

Glenmorangie Distillery recreates extinct Native Oyster reefs in the Dornoch Firth, an environmental first: 12th October 2018

Read Planet Whiskies take on Redbreast 32-Year-Old Dream Cask Single Pot Cask Still Irish Whiskey. Find out about the history and tasting notes for this whiskey

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Glen Grant 1956 (bottled 2008) (Gordon & MacPhail) Single Malt Whisky
Glen Grant 1956 (bottled 2008) (Gordon & MacPhail) Single Malt Whisky ~ 40% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,495.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1966 (cask 4199) Family Cask Spring 2017 Release Single Malt Whisky
Glenfarclas 1966 (cask 4199) Family Cask Spring 2017 Release Single Malt Whisky ~ 41.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,091.81
World-wide delivery available - Price Subject to Change


Caol Ila 25 Year Old 1991 - Old & Rare Platinum (Hunter Laing) Single Malt Whisky
Caol Ila 25 Year Old 1991 - Old & Rare Platinum (Hunter Laing) Single Malt Whisky ~ 53.3% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £327.34
World-wide delivery available - Price Subject to Change


Talisker 17 Year Old Managers Dram Single Malt Whisky
Talisker 17 Year Old Managers Dram Single Malt Whisky ~ 55.2% ~ 70cl

Region: Island  ~  Type:   Scottish


Buy Now for £575.00
World-wide delivery available - Price Subject to Change


Port Ellen 32 Year Old 1983 - 15th Release (2015 Special Release) Single Malt Whisky
Port Ellen 32 Year Old 1983 - 15th Release (2015 Special Release) Single Malt Whisky ~ 53.9% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £2,399.00
World-wide delivery available - Price Subject to Change


Linkwood 26 Year Old 1989 (cask 7327)  - Mackillops Choice Single Malt Whisky
Linkwood 26 Year Old 1989 (cask 7327) - Mackillops Choice Single Malt Whisky ~ 47.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £303.02
World-wide delivery available - Price Subject to Change


Bells Blended Scotch Whisky Decanter 75cl - 1970s Blended Whisky
Bells Blended Scotch Whisky Decanter 75cl - 1970s Blended Whisky ~ 40% ~ 75cl

Region: Other Scotch  ~  Type:   Scottish


Buy Now for £420.00
World-wide delivery available - Price Subject to Change


Macallan 19 Year Old 1998 (bottled 2017) - Mackillops Choice Single Malt Whisky
Macallan 19 Year Old 1998 (bottled 2017) - Mackillops Choice Single Malt Whisky ~ 53.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £384.14
World-wide delivery available - Price Subject to Change


Convalmore 32 Year Old 1984 (Special Release 2017) Single Malt Whisky
Convalmore 32 Year Old 1984 (Special Release 2017) Single Malt Whisky ~ 48.2% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,197.60
World-wide delivery available - Price Subject to Change


Glenfiddich Excellence 26 Year Old Single Malt Whisky
Glenfiddich Excellence 26 Year Old Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £369.25
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter

Support us Google Plus