Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Latest News from the whisky industry - The Famous Grouse

The below information is from The Famous Grouse and the contents has not been modified.

The Famous Grouse invests in new packaging - 18th June 2010

The Famous Grouse invests in new packaging - 18th June 2010 The Famous Grouse has invested in a complete packaging update for its award winning blended Scotch whisky as it enters its 30th year as Scotland’s number one whisky*.

The new design, which will be phased in from June 2010, marks the start of a new campaign for the brand in the UK backed by significant investment from Maxxium UK.

Building on the Famous for a Reason theme first communicated in the Christmas TV advertising campaign at the end of last year, the new activity is timed to launch over the summer to support both the On and Off trade, and draw on the brand’s rich heritage.

The new packaging has been developed to reflect The Famous Grouse’s premium quality, and will see the brand’s much loved icon, the red grouse, take a more prominent position. The larger label will command increased standout for the brand, and once again has drawn on the skill of one of Britain’s most talented wildlife artists, Rodger McPhail.

Rodger drew the new image of the bird which forms the centerpiece of the new design, set against an authentic Scottish landscape.

Chris Anderson, Marketing Manager, Maxxium UK commented: “The new packaging will deliver added stand-out both in bar and on shelf for The Famous Grouse, with the brand icon, the red grouse, becoming the real hero of the pack.

“The launch of this refreshed packaging marks the start of an intensive year-long campaign, which will communicate The Famous Grouse Famous for a Reason message, and drive increased consumer demand for the brand in both the On and Off trade.”

Gerry O’Donnell, Director, The Famous Grouse commented: “We are proud to remain one of Scotland’s most iconic brands, and this new packaging is a real celebration of our much loved icon, the red grouse.

“In 2010, we are marking 30 years as Scotland’s best selling whisky which is a fantastic achievement for us, reinforcing the consistent quality of this whisky and making it the perfect time to unveil a new look which we hope our fans will love.”

Over its 114 year history, The Famous Grouse has constantly updated and reinvigorated its packaging to suit the time, and every bottle has featured its famous red grouse.

Please enjoy our whisky responsibly www.drinkaware.co.uk

*Nielson, Scottish Off Trade, Jan/Feb 1981

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

Latest Whisky News

See all whisky press releases for 2019

Balcones Distilling Launches New Texas Pot Still Bourbon

Balcones Distilling Launches New Texas Pot Still Bourbon

WACO, TEXAS: Balcones Distilling has today announced the launch of its Texas Pot Still Bourbon as the newest addition to the distillery’s core lineup of expressions. Read more

Wemyss Malts launches new website and Cask Club with an exclusive 35 year old Caol Ila

Wemyss Malts launches new website and Cask Club with an exclusive 35 year old Caol Ila

Family whisky makers Wemyss Malts have relaunched wemyssmalts.com, a brand new website offering whisky fans the chance to join the Wemyss Malts Cask Club. Membership offers access to unique bottlings released solely to the members as well as preview purchases of the latest malt whisky releases. Read more

Exclusive Interview with Paul McDonagh owner of Bon Accord: Glasgow Whisky Bar

Paul McDonagh owner of Bon Accord

It’s a pub that I have been into many times in the past, even before my passion for whisky took over. So, when I got the opportunity to meet the owner of “Bon Accord”, Paul McDonagh, I jumped at the chance. Read more

100,000 bottles of rare whisky sold at UK auction in 2018 - Value of rare whisky bottles sold at UK auction exceeds £40m

Rare Whisky 101 co-founders Andy Simpson and David Robertson

Rare Whisky 101 co-founders Andy Simpson and David Robertson

The UK’s rare whisky auction market has exceeded sales of more than 100,000 bottles of rare whisky in a single year for the first time as global demand accelerates. Read more

New Irish Whiskey With A French Connection Writers' Tears Copper Pot Deau XO Cognac Cask Finish

New Irish Whiskey With A French Connection Writers' Tears Copper Pot Deau XO Cognac Cask Finish

Carlow, Ireland: 5 February, 2019:  Walsh Whiskey has released Writers’ Tears Copper Pot - Deau XO Cognac Cask Finish, a super-premium edition of its universally popular Writers’ Tears Copper Pot Irish whiskey. It is the fourth expression released under the Writers’ Tears range. Read more

Stars align for launch of Littlemill 40 Year Old Celestial Edition

Stars align for launch of Littlemill 40 Year Old Celestial Edition

Loch Lomond Group has launched the Littlemill 40 Year Old Celestial Edition (46.8% ABV) in the UK, the oldest expression ever to be released from the now lost Littlemill distillery. Read more

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

The Macallan 10 Year Old 100 Proof (Red Sticker) - 1980s Single Malt Whisky
The Macallan 10 Year Old 100 Proof (Red Sticker) - 1980s Single Malt Whisky ~ 57% ~ 75cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,750.00
World-wide delivery available - Price Subject to Change


Port Ellen 30 Year Old 1979 - Old Malt Cask Commemorative (Douglas Lai Single Malt Whisky
Port Ellen 30 Year Old 1979 - Old Malt Cask Commemorative (Douglas Lai Single Malt Whisky ~ 55.6% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £1,495.00
World-wide delivery available - Price Subject to Change


Inver House Green Plaid (1.75L) - 1980s Blended Whisky
Inver House Green Plaid (1.75L) - 1980s Blended Whisky ~ 40% ~ 175cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £336.00
World-wide delivery available - Price Subject to Change


Caol Ila 25 Year Old 1991 - Old & Rare Platinum (Hunter Laing) Single Malt Whisky
Caol Ila 25 Year Old 1991 - Old & Rare Platinum (Hunter Laing) Single Malt Whisky ~ 53.3% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £328.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1955 (cask 2216) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1955 (cask 2216) Family Cask Spring 2015 Release Single Malt Whisky ~ 45.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £6,584.50
World-wide delivery available - Price Subject to Change


The Macallan 18 Year Old 1978 Single Malt Whisky
The Macallan 18 Year Old 1978 Single Malt Whisky ~ 43% ~ 75cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,495.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1956 (cask 2355) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1956 (cask 2355) Family Cask Winter 2015 Release Single Malt Whisky ~ 43.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,990.01
World-wide delivery available - Price Subject to Change


Jura 1988 (bottled 2018) - Rare Vintage Single Malt Whisky
Jura 1988 (bottled 2018) - Rare Vintage Single Malt Whisky ~ 53.5% ~ 70cl

Region: Island  ~  Type:   Scottish


Buy Now for £650.00
World-wide delivery available - Price Subject to Change


Arran 21 Year Old - White Stag Third Release Single Malt Whisky
Arran 21 Year Old - White Stag Third Release Single Malt Whisky ~ 52.5% ~ 70cl

Region: Island  ~  Type:   Scottish


Buy Now for £399.95
World-wide delivery available - Price Subject to Change


Littlemill 19 Year Old 1991 - Old Malt Cask (Douglas Laing) Single Malt Whisky
Littlemill 19 Year Old 1991 - Old Malt Cask (Douglas Laing) Single Malt Whisky ~ 50% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £350.00
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter