Evolution of the Jameson bottle and label is set to continue the success story over 50 years on
First introduced in 1968, the new smooth pack contains the same triple-distilled Jameson that has made it the world’s No.1 Irish whiskey
Published Date: 9th January 2019
Jameson Irish Whiskey, which is produced by Irish Distillers in Midleton Distillery, has unveiled an evolution of its iconic bottle and label design 50 years after it was first introduced. The refreshed look highlights the brand’s provenance, triple-distillation production method and premium quality cues to whiskey drinkers as it looks to strengthen its position as the world’s leading Irish whiskey.
Created by Stockholm’s Pond Design agency, the designs introduce a bold visual identity that has stand-out appeal and further drives differentiation in the dynamic Irish whiskey category. The bottle shape now features a tapered body and a more generous shoulder curve, while a distinctive embossed label ‘eyebrow’ and heel at the base make the bottle more tactile and memorable to hold. The distinctive green glass bottle and easy-to-pour neck remain in place, in line with feedback from market research among bartenders and Irish whiskey drinkers.
The refreshed label is printed on textured paper and reinterprets key elements of the design – most notably the Jameson family crest – while still retaining the most recognisable features to create a more timeless and cohesive look. Messaging on the bottle has been streamlined to emphasise the triple-distilled production method of Jameson, which crafts its renowned smooth taste, and its Irish provenance. The update is underpinned by a more vibrant colour palette designed to stand out and includes a brighter red cap and fresher greens and creams on the label.
The iconic green Jameson bottle that is known around the world today was first introduced in 1968, when bottling was brought in-house at the Bow Street Distillery as the era of whiskey bonding came to an end. The signature green, cream and maroon colours were inspired by the stained-glass panels in the doors of the historic distillery, installed in the late 19th Century by then Production Manager George Jameson, and can still be viewed at the Jameson Distillery Bow street today. Over the past 50 years, the bottle has evolved with the times but key elements such as the green glass, family crest and ship have remained in place to inspire new whiskey drinkers with the Jameson story.
The bottle is constructed using pressure sensitive label (PSL) technology at Irish Distillers’ Fox & Geese bottling facility in Dublin – a new and more efficient process that allows for split labels to be applied to the glass bottles and a more premium finish. The new Jameson Irish Whiskey bottles will be available in Ireland from January 2019, and from the USA and other markets from March ahead of St. Patrick’s Day, and will be introduced across Jameson Caskmates, Jameson Black Barrel and Jameson Crested throughout the year.
Simon Fay, International Marketing Director for Jameson at Irish Distillers, commented: “Jameson Irish Whiskey is the world’s favourite Irish whiskey and is leading the renaissance within the category that we have seen over the past ten years. As such, we are committed to investing in the brand and we are confident that our new smooth pack, with the same triple distilled Irish whiskey inside is the winning combination to drive distinctiveness and relevance with whiskey drinkers and bartenders. With 29 years of consecutive of growth, our mission is to maintain momentum in key markets and accelerate growth and we believe that the subtle design evolution will help us to share the fearless spirit of Jameson with even more people around the world and continue the success story for many years to come.”
Ardbeg Wee Beastie – The Distillery’s Latest Smoky Whisky Is Wreaking Flavour In Its Path
Ardbeg launches a new permanently available 5 Year Old expression – Ardbeg Wee Beastie
Published Date: 28th March 2020
From April of this year, whisky lovers around the world will get the chance to experience the latest permanent expression to join the Ardbeg core range – Ardbeg Wee Beastie. And at just 5 years old, this feisty and intensely powerful smoky whisky is untamed by age. Read more
Tullibardine reveals the latest edition to its award-winning range of whiskies.
Published Date: 19th March 2020
Tullibardine has unveiled the newest addition to its award-winning Fine Aged Collection – the Tullibardine 15-Year-Old Read more
Redbreast Irish Whiskey Introduces Its Oldest Ever Permanent Expression, 27 Years In The Making
Published Date: 5th March 2020
Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has introduced Redbreast 27 Year Old, the oldest permanent expression in the beloved Redbreast series. An iconic addition to the collection, Redbreast 27 Year Old includes whiskey matured in ruby port barrels from Portugal’s Douro Valley to bring a new complexity and depth to the Redbreast collection. Read more
Limited-edition Glenfarclas Pagoda Ruby Reserve released in Glencairn Crystal decanters embellished with rubies
Published Date: 3rd March 2020
Glenfarclas has globally released it’s much awaited limited-edition Pagoda Ruby Reserve. The distillery’s oldest whisky released to date has been aged for 62 years and is beautifully presented in a stunning Glencairn decanter featuring hand-mounted precious rubies. Read more
Kerry and Derek Campbell, are behind new micro-distillery set for John O’Groats, Scotland's Northernmost Mainland Whisky Distillery
Published Date: 3rd March 2020
A new micro Scotch whisky distillery is set to open in John O’Groats in 2021, following planning permission secured yesterday (2 March 2020) for a 32,670 square foot site which will house a distillery, visitor centre and bonded warehouse. Read more