Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Latest Whisky News - Drambuie Reveals An Extraordinary New Direction - 28th November, 2011

28.11.11: Iconic Scottish drinks brand, DRAMBUIE is to premiere its exciting global marketing campaign: A TASTE OF THE EXTRAORDINARY on 28 November with London getting the first glimpse of the international campaign. 

The result of 12 months work and research on both sides of the Atlantic, the new creative territory marks a major departure for Drambuie as it drives forward to the next stage of its rejuvenation and aims to attract a new generation of drinkers.  Building on the success of the new bottle design introduced in 2009, the campaign will be rolled out globally in 2012, with Greece, Chile and the UK introducing A Taste of the Extraordinary in 2011.

Developed by London-based creative agency Sell!Sell!, A Taste of the Extraordinary will challenge consumers to re-evaluate their perception of the brand as a drink choice, making it more accessible and appealing, particularly to 25-44 year old professional ‘creative class’ consumers.

With an infinite, moonlit, monochrome landscape the Drambuie bottle and amber liquid is emphasised in sharp relief. Artistic influences from Dali to Escher have helped to inform this incredible, surreal landscape.  The creative campaign brings an element of intrigue; crafting a new brand world that tempts consumers to explore and discover the depth and unique taste of Drambuie.

London residents and visitors will receive a preview of the new campaign in the run up to this Christmas, with posters appearing across the London Underground, along with 300 branded taxis in the eye-catching black and white zigzag design and bottle shot.

The UK campaign for A Taste of the Extraordinary will be further supported by an integrated social media and PR strategy led by Freshwater UK. Events22 is also developing an extraordinary range of consumer experiential activities that will support the campaign throughout 2012 and beyond.

The photography commissioned for the new advertising campaign is by London based photographer John Ross.  John is best known for his award-winning album artwork photography for the Pet Shop Boys, Manic Street Preachers, Spiritualised and DJ Shadow. Most recently he shot the striking Crouch, Touch, Pause, Engage in time for the Rugby World Cup Final. 

Vicki Wonders, Drambuie Liqueur Co.’s UK senior brand manager commented: “We're delighted to offer consumers a sneak preview of A Taste of the Extraordinary in the UK this Christmas. A fully integrated campaign combining advertising, social media, PR and experiential activity will be rolled out later in 2012. This campaign offers an engaging platform from which we will present Drambuie to potential consumers, as well as our on and off trade partners, as we encourage them to reconsider the brand and its place in their repertoire.”

Tim Dewey, global marketing director commented “Our research in both the UK and USA found that there was a real need to educate our consumers as to what the ‘taste’ of Drambuie actually is -a unique blend of aged Scotch whisky, spices heather honey and herbs. Combining this message with our bold new direction, we are in a much stronger position to further target a new generation of Drambuie drinkers.  A Taste of the Extraordinary has given us the assets to deliver an impactful campaign across all channels and markets for years to come.”  

www.drambuie.com

<< Back to all the latest new brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

Buy online today for only £99.00

American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky ~ 46.5% ~ 72cl

Buy Now for £124.95


Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

Buy Now for £149.95


Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

Buy Now for £199.95


Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

Buy Now for £249.95


That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

Buy Now for £149.95


Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

Buy Now for £999.95


View all Whisky Advent Calendars and other advent calendars with Gin, Tequila, Vodka, Absinthe, Armagnac, Mezcal and Rum

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

Gordon & MacPhail Reveals Unique Single Malts For Christmas: Malts from Old Pulteney and Glenlivet

Gordon & MacPhail Reveals Unique Single Malts For Christmas: Malts from Old Pulteney and Glenlivet

Single malt whisky creator Gordon & MacPhail has unveiled a duo of special bottlings from its iconic Connoisseurs Choice range for Christmas gifting. Read more

-------------------------------------------------

Islay whisky collection up for auction in aid of RNLI: A Group of seven malt whiskies from each of Islay’s coastal distilleries Goes Under The Hammer

Group of seven malt whiskies from each of Islay’s coastal distilleries Goes Under The Hammer for RNLI

The Islay Sea Collection, a group of seven malt whiskies from each of Islay’s coastal distilleries presented in a one of a kind display case is set to go under the hammer in this month’s Just Whisky auction with all proceeds going to the Portrush and Islay volunteer lifeboat crews. Read more

-------------------------------------------------

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Glenfarclas 1967 (cask 5114) Family Cask Summer 2016 Release Single Malt Whisky
Glenfarclas 1967 (cask 5114) Family Cask Summer 2016 Release Single Malt Whisky ~ 57% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £3,372.18
World-wide delivery available - Price Subject to Change


Glenburgie 26 Year Old 1989 - Whisky is Class...ical (Silver Seal) Single Malt Whisky
Glenburgie 26 Year Old 1989 - Whisky is Class...ical (Silver Seal) Single Malt Whisky ~ 52.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £457.87
World-wide delivery available - Price Subject to Change


Glencadam 28 Year Old 1989 (cask 7455) Single Malt Whisky
Glencadam 28 Year Old 1989 (cask 7455) Single Malt Whisky ~ 56.8% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £415.59
World-wide delivery available - Price Subject to Change


Bowmore 1992 (bottled 2017) - Mackillops Choice Single Malt Whisky
Bowmore 1992 (bottled 2017) - Mackillops Choice Single Malt Whisky ~ 50.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £340.86
World-wide delivery available - Price Subject to Change


Velier 2 25 Year Old 1990 (cask 3510)  - Rare Cask Reserves (William G Single Malt Whisky
Velier 2 25 Year Old 1990 (cask 3510) - Rare Cask Reserves (William G Single Malt Whisky ~ 52.2% ~ 70cl

Region: Other Scotch  ~  Type:   Scottish


Buy Now for £369.95
World-wide delivery available - Price Subject to Change


Springbank 26 Year Old 1991 - Single Cask (Master of Malt) Single Malt Whisky
Springbank 26 Year Old 1991 - Single Cask (Master of Malt) Single Malt Whisky ~ 43.4% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


Buy Now for £482.95
World-wide delivery available - Price Subject to Change


Ardbeg Supernova 2015 (SN2015) - Committee Release Single Malt Whisky
Ardbeg Supernova 2015 (SN2015) - Committee Release Single Malt Whisky ~ 54.3% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £395.00
World-wide delivery available - Price Subject to Change


Glenmorangie Grand Vintage Malt 1989 (bottled 2017) - Bond House No.1 Single Malt Whisky
Glenmorangie Grand Vintage Malt 1989 (bottled 2017) - Bond House No.1 Single Malt Whisky ~ 43% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £530.00
World-wide delivery available - Price Subject to Change


Springbank 26 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Springbank 26 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 43.4% ~ 50cl

Region: Campbeltown  ~  Type:   Scottish


Buy Now for £344.95
World-wide delivery available - Price Subject to Change


Glen Garioch 25 Year Old 1990 - Whisky is Class...ical (Silver Seal) Single Malt Whisky
Glen Garioch 25 Year Old 1990 - Whisky is Class...ical (Silver Seal) Single Malt Whisky ~ 52.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £396.72
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter