Cutty Sark blended Scotch whisky, acquired by Edrington just over three years ago, is truly taking flight, with the announcement of their first ever seaplane partnership with Loch Lomond Seaplanes - coinciding with the re-introduction of the brand to the UK.
Cutty Sark celebrated its 90th birthday on the 23rd March this year and is one of the top 10 Scotch whisky brands in the world. From Japan to Brazil, Sweden to Spain, you will find people enjoying the smooth taste of the Cutty Sark blend. As part of this increased focus on global markets, the whisky originally created for export during the time of the Prohibition also leads a charge back to the USA, one of it’s most important markets.
Inspired and originally named after the world famous Clipper that re-opened recently in London, a ship that was actually built just 10 miles away from the brand’s HQ in nearby Dumbarton. Capitalising on the whisky’s inherent pioneering attitude, Cutty Sark is establishing itself as an urban brand adopting ‘The Spirit of Adventure’ as its call to action. It aims to break away from traditional whisky brand stereotypes by targeting a younger consumer.
Everything from the brand is new - from packaging, range, materials and distribution plans through to a truly groundbreaking PR event in London in the Autumn. Edrington has also committed to investing £20m on the brand in the next 5 years, covering both new and existing markets globally. This increase in investment is forecast to push sales up by nearly 40% across the world in the next 5 years – the brand is set to soar again!
The range is now available in specialist retailers from Edinburgh, Glasgow to London, as well as in some of the finest city bars.
Jason Craig, Global Brand Controller, Cutty Sark blended Scotch whisky comments:
“2013 is going to be a truly momentous year for the Cutty Sark brand. The stunning bright yellow seaplane really reflects what we hope will be the journey for our whisky brand for the next five to 10 years; from its roots as a Scotch to taking flight as an urban, relevant and pioneering whisky for new generation of whisky drinkers.”
David West, Director of Loch Lomond Seaplanes comments:
“When Cutty Sark approached us it was an exciting proposal. As a brand that symbolises adventure, excitement and always challenging stereotypes, we couldn’t wait to be involved. Now to see the seaplane take to the skies from the famous shores of Loch Lomond in front of Cameron House Hotel, it’s clear Cutty Sark has come home.”
Exclusive Interview with Paul McDonagh owner of Bon Accord: Glasgow Whisky Bar
Published Date: 16th February 2019
It’s a pub that I have been into many times in the past, even before my passion for whisky took over. So, when I got the opportunity to meet the owner of “Bon Accord”, Paul McDonagh, I jumped at the chance. Read more
100,000 bottles of rare whisky sold at UK auction in 2018 - Value of rare whisky bottles sold at UK auction exceeds £40m
Published Date: 8th February 2019
Rare Whisky 101 co-founders Andy Simpson and David Robertson
The UK’s rare whisky auction market has exceeded sales of more than 100,000 bottles of rare whisky in a single year for the first time as global demand accelerates. Read more
New Irish Whiskey With A French Connection Writers' Tears Copper Pot Deau XO Cognac Cask Finish
Published Date: 6th February 2019
Carlow, Ireland: 5 February, 2019: Walsh Whiskey has released Writers’ Tears Copper Pot - Deau XO Cognac Cask Finish, a super-premium edition of its universally popular Writers’ Tears Copper Pot Irish whiskey. It is the fourth expression released under the Writers’ Tears range. Read more
Stars align for launch of Littlemill 40 Year Old Celestial Edition
Published Date: 5th February 2019
Loch Lomond Group has launched the Littlemill 40 Year Old Celestial Edition (46.8% ABV) in the UK, the oldest expression ever to be released from the now lost Littlemill distillery. Read more