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Latest Whisky News - Chivas Regal reinforces luxury values with contemporary packaging update - 17th August 2009

Chivas Regal, the original luxury Scotch whisky, has updated the packaging of its 12 Year Old flagship product, augmenting the premium cues and contemporary relevance of the brand that created the luxury whisky category in 1909. The new packaging, available in markets from September 2009, sees each element of the bottle and gift carton refined and crafted to further enhance the luxurious and fresh look, maintaining Chivas Regal’s iconic on-shelf presence.

The new design, which will be available around the world, remains true to Chivas Regal’s roots and takes inspiration from its richness, masculinity and heritage – qualities that heighten its appeal to increasingly discerning consumers who value the substance and style of iconic brands such as Chivas Regal.

The latest evolution of the famous Chivas Regal bottle and carton include key developments such as:

  • More contemporary embossing on the famously curvaceous bottle, with an enriched and textured label that is partly recessed into the bottle.

  • A new brighter capsule with a handcrafted texture for added impact and luxury cues.

  • The celebrated silver Chivas Regal box has been enhanced with a brushed metal and engraved effect, with a deep red interior for a premium feel.

  • The embossed heraldic symbols have been crafted for a contemporary look and the gold band adds a luxury touch to the box as well as greater impact on shelf.

Lisa Woodward, International Marketing Manager for Chivas Regal, comments; “Our packaging has evolved over time to remain relevant today, whilst retaining and enhancing our unique elements including the famous curvaceous bottle shape and the rich heraldic silver box. Chivas Regal is the original luxury Scotch and like all iconic brands maintains the right blend of heritage and contemporary relevance. In its 100th year, the latest look and feel for Chivas Regal 12 year old recognises its status as the most prestigious Scotch whisky in the world and a leading global brand that has benefited from a century of nurture and investment.”

The evolution of the Chivas Regal 12 Year Old packaging is the latest element of continued investment in Chivas Regal by Chivas Brothers, including the Live with Chivalry advertising campaign. Launched at the end of 2008, Live with Chivalry is based on the idea that there is a code of behaviour that sets some men apart from others. This contemporary call for Modern Knights is an inspirational new initiative that has researched extremely well in key markets around the world. More recently Chivas Regal has launched a new global digital platform www.chivas.com and continually implements the Chivas Studio experiential initiative across the globe.

Chivas Regal, a truly global brand available in over 200 countries, maintains a consistent positioning and global communication platform and saw annual volume sales of 4.5 million 9L cases in 2007/2008*, a historical high for the brand.

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Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

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American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky ~ 46.5% ~ 72cl

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Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

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Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

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Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

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That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

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Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

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The Singleton Of Glen Ord Launches Its First Ever Limited Edition Distillery Exclusive Bottling

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The Singleton of Glen Ord distillery has released its first ever limited-edition Single Malt Scotch whisky that is exclusively available to purchase at the Highland distillery. With just 6000 bottles available, The Singleton of Glen Ord will retail at RSP £90 per 70cl bottle and is bottled at 48% ABV. Read more

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GlenAllachie is launching Batch 3 of its Cask Strength series

On the second anniversary of its purchase by Billy Walker, The GlenAllachie reveals Batch 3 of its Cask Strength series and five new single casks

Whisky Distillery Of The Year Marks Milestone By Launching Limited Edition Releases - GlenAllachie is launching Batch 3 of its Cask Strength series

Two years to the day since being bought by Billy Walker and hot on the heels of winning Scottish Whisky Distillery Of The Year, The GlenAllachie is launching Batch 3 of its Cask Strength series, and a new collection of five UK exclusive single casks. Read more

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Prepare for a close encounter with Ardbeg Supernova - This year's Limited Edition from Ardbeg

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In October this year, still in the glow of winning Distillery of the Year 2019, Ardbeg Distillery will take its Committee Members on a journey like no other – as Supernova 2019 makes one more brief and earth-shattering return. Read more

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Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

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Some Scottish Whisky Available to Buy Online

Balvenie 25 Year Old Single Barrel Traditional Oak Single Malt Whisky
Balvenie 25 Year Old Single Barrel Traditional Oak Single Malt Whisky ~ 47.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £438.59
World-wide delivery available - Price Subject to Change


Glen Albyn 32 Year Old 1970 - Old Malt Cask (Douglas Laing) Single Malt Whisky
Glen Albyn 32 Year Old 1970 - Old Malt Cask (Douglas Laing) Single Malt Whisky ~ 50% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £695.00
World-wide delivery available - Price Subject to Change


Bladnoch 29 Year Old - Bicentennial Release Single Malt Whisky
Bladnoch 29 Year Old - Bicentennial Release Single Malt Whisky ~ 41.2% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £5,000.00
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Glen Mhor 50 Year Old 1965 (cask 3934) - Cask Strength Collection Rare Single Malt Whisky
Glen Mhor 50 Year Old 1965 (cask 3934) - Cask Strength Collection Rare Single Malt Whisky ~ 47.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £4,750.00
World-wide delivery available - Price Subject to Change


Dalmore 20 Year Old - Vintage 1996 Single Malt Whisky
Dalmore 20 Year Old - Vintage 1996 Single Malt Whisky ~ 45% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £450.00
World-wide delivery available - Price Subject to Change


Ardbeg 26 Year Old 1991 (cask 1922) - Mackillops Choice Single Malt Whisky
Ardbeg 26 Year Old 1991 (cask 1922) - Mackillops Choice Single Malt Whisky ~ 40.4% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £697.58
World-wide delivery available - Price Subject to Change


Glenglassaugh 50 Year Old 1965 (cask 3510) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 50 Year Old 1965 (cask 3510) - Rare Cask Release Batch 3 Single Malt Whisky ~ 40.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


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World-wide delivery available - Price Subject to Change


The Macallan No.6 in Lalique Decanter Single Malt Whisky
The Macallan No.6 in Lalique Decanter Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Probably Speysides Finest Distillery 30 Year Old 1986 (cask 12232) - Single Malt Whisky
Probably Speysides Finest Distillery 30 Year Old 1986 (cask 12232) - Single Malt Whisky ~ 46.4% ~ 70cl

Region: Scotch  ~  Type:   Scottish


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The Macallan 48 Year Old 1969 - The Rarest of the Rare Collection (Dun Single Malt Whisky
The Macallan 48 Year Old 1969 - The Rarest of the Rare Collection (Dun Single Malt Whisky ~ 40% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £48,000.00
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