Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Latest Whisky News - Chivas Regal reinforces luxury values with contemporary packaging update - 17th August 2009

Chivas Regal, the original luxury Scotch whisky, has updated the packaging of its 12 Year Old flagship product, augmenting the premium cues and contemporary relevance of the brand that created the luxury whisky category in 1909. The new packaging, available in markets from September 2009, sees each element of the bottle and gift carton refined and crafted to further enhance the luxurious and fresh look, maintaining Chivas Regal’s iconic on-shelf presence.

The new design, which will be available around the world, remains true to Chivas Regal’s roots and takes inspiration from its richness, masculinity and heritage – qualities that heighten its appeal to increasingly discerning consumers who value the substance and style of iconic brands such as Chivas Regal.

The latest evolution of the famous Chivas Regal bottle and carton include key developments such as:

  • More contemporary embossing on the famously curvaceous bottle, with an enriched and textured label that is partly recessed into the bottle.

  • A new brighter capsule with a handcrafted texture for added impact and luxury cues.

  • The celebrated silver Chivas Regal box has been enhanced with a brushed metal and engraved effect, with a deep red interior for a premium feel.

  • The embossed heraldic symbols have been crafted for a contemporary look and the gold band adds a luxury touch to the box as well as greater impact on shelf.

Lisa Woodward, International Marketing Manager for Chivas Regal, comments; “Our packaging has evolved over time to remain relevant today, whilst retaining and enhancing our unique elements including the famous curvaceous bottle shape and the rich heraldic silver box. Chivas Regal is the original luxury Scotch and like all iconic brands maintains the right blend of heritage and contemporary relevance. In its 100th year, the latest look and feel for Chivas Regal 12 year old recognises its status as the most prestigious Scotch whisky in the world and a leading global brand that has benefited from a century of nurture and investment.”

The evolution of the Chivas Regal 12 Year Old packaging is the latest element of continued investment in Chivas Regal by Chivas Brothers, including the Live with Chivalry advertising campaign. Launched at the end of 2008, Live with Chivalry is based on the idea that there is a code of behaviour that sets some men apart from others. This contemporary call for Modern Knights is an inspirational new initiative that has researched extremely well in key markets around the world. More recently Chivas Regal has launched a new global digital platform www.chivas.com and continually implements the Chivas Studio experiential initiative across the globe.

Chivas Regal, a truly global brand available in over 200 countries, maintains a consistent positioning and global communication platform and saw annual volume sales of 4.5 million 9L cases in 2007/2008*, a historical high for the brand.

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

World's largest private whisky collection set to sell for £8m Perth, Scotland in February 2020.

World's largest private whisky collection set to sell for £8m Perth, Scotland in February 2020.

The world’s largest ever private whisky collection, comprising 3,900 bottles, is poised to sell for a projected £8 million when it goes under the hammer in Perth next February. Further cementing Scotch whisky’s status as one of the most valuable investments on the market. Read more

-------------------------------------------------

Irish Distillers: New Packaging for Jameson Caskmates Series

Irish Distillers: New Packaging for Jameson Caskmates Series

Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has unveiled a packaging revamp for its Jameson Caskmates Series. Read more

-------------------------------------------------

Gordon & MacPhail Reveals Unique Single Malts For Christmas: Malts from Old Pulteney and Glenlivet

Gordon & MacPhail Reveals Unique Single Malts For Christmas: Malts from Old Pulteney and Glenlivet

Single malt whisky creator Gordon & MacPhail has unveiled a duo of special bottlings from its iconic Connoisseurs Choice range for Christmas gifting. Read more

-------------------------------------------------

Islay whisky collection up for auction in aid of RNLI: A Group of seven malt whiskies from each of Islay’s coastal distilleries Goes Under The Hammer

Group of seven malt whiskies from each of Islay’s coastal distilleries Goes Under The Hammer for RNLI

The Islay Sea Collection, a group of seven malt whiskies from each of Islay’s coastal distilleries presented in a one of a kind display case is set to go under the hammer in this month’s Just Whisky auction with all proceeds going to the Portrush and Islay volunteer lifeboat crews. Read more

-------------------------------------------------

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Macallan 28 Year Old 1990 - Single Cask (Master of Malt) Single Malt Whisky
Macallan 28 Year Old 1990 - Single Cask (Master of Malt) Single Malt Whisky ~ 44.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,319.95
World-wide delivery available - Price Subject to Change


Sullivans Cove 17 Year Old American Oak Single Malt Whisky
Sullivans Cove 17 Year Old American Oak Single Malt Whisky ~ 47.5% ~ 70cl

Region: Australian  ~  Type:   Scottish


Buy Now for £995.00
World-wide delivery available - Price Subject to Change


Bunnahabhain 31 Year Old 1976 - Mission Gold (Murray McDavid) Single Malt Whisky
Bunnahabhain 31 Year Old 1976 - Mission Gold (Murray McDavid) Single Malt Whisky ~ 48.1% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £444.95
World-wide delivery available - Price Subject to Change


Laphroaig 25 Year Old 1990 (cask 11729) - Mackillops Choice Single Malt Whisky
Laphroaig 25 Year Old 1990 (cask 11729) - Mackillops Choice Single Malt Whisky ~ 48.5% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £371.68
World-wide delivery available - Price Subject to Change


Glenfarclas 1984 (cask 6029) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1984 (cask 6029) Family Cask Winter 2015 Release Single Malt Whisky ~ 47.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,991.69
World-wide delivery available - Price Subject to Change


Glen Garioch 36 Year Old 1968 - Old & Rare Platinum (Douglas Laing) Single Malt Whisky
Glen Garioch 36 Year Old 1968 - Old & Rare Platinum (Douglas Laing) Single Malt Whisky ~ 55.9% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £1,495.00
World-wide delivery available - Price Subject to Change


Glen Grant 30 Year Old 1988 (cask 9173) - Cask Collection (A.D Rattray Single Malt Whisky
Glen Grant 30 Year Old 1988 (cask 9173) - Cask Collection (A.D Rattray Single Malt Whisky ~ 54.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £324.35
World-wide delivery available - Price Subject to Change


Craigduff 45 Year Old 1973 (cask 2518) - 30th Anniversary Gift Box (Si Single Malt Whisky
Craigduff 45 Year Old 1973 (cask 2518) - 30th Anniversary Gift Box (Si Single Malt Whisky ~ 45.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,495.00
World-wide delivery available - Price Subject to Change


Ladyburn 40 Year Old 1974 (cask 74) - Private Cask Collection (William Single Malt Whisky
Ladyburn 40 Year Old 1974 (cask 74) - Private Cask Collection (William Single Malt Whisky ~ 48.6% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £2,400.00
World-wide delivery available - Price Subject to Change


The Macallan 18 Year Old 1980 Single Malt Whisky
The Macallan 18 Year Old 1980 Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,500.00
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter