Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Bowmore Celebrates the Successes of 2011 - 2nd February, 2012

If you would like to view all the malts from Bowmore Distillery please click here

2011 was a year that saw Bowmore increase its presence in the great outdoors.

The first Islay Single Malt kicked this off with a series of experiential sampling activity which took place at five of the UK’s biggest and most popular outdoor events. The six-figure investment saw the Bowmore stand land first at Outdoor Pursuits in Edinburgh, and then travel across the UK visiting The Royal Bath and West Show, The CLA Game Fair, Southampton Boat Show and finally Kendal Mountain Festival, engaging over 450,000 target consumers in total. The stand offered guests complimentary in-depth taster sessions of Bowmore’s Single Malts with the Distillery’s experts, allowing them to learn the finer points of malt whisky.

In addition to the outdoor sampling activity, Bowmore was sampled by over 10,000 people in 2011 at various whisky shows, with particular success at The Whisky Exchange Whisky Show in London where the legendary Bowmore 1964 White (RRP £2,500) was the talk of the event.

As part of its outdoors marketing drive, Bowmore sponsored the Bowmore Ben Nevis Challenge which saw eight teams of disabled and non-disabled people work together to scale the UK’s highest peak, in aid of Capability Scotland, Scotland’s best known disability organisation. Guided by ex-SAS officer and TV Presenter Ken Hames, the teams reached the summit and ended what was theculmination of months of training, preparation, not to mention, hard work and sweat to raise over £100,000 forCapability Scotland. The Morrison Bowmore team also received extra support in the form of team member Rob Allanson, Editor of Whisky Magazine, who documented his journey via the Whisky Magazine and Scotland Magazine.

Bowmore entered the second year of its long-term international partnership with National Geographic magazine - the world-renowned authority on photography and the outdoors. This partnership included the sponsorship of the ‘National Geographic International Photography Contest’, a competition that invited amateur photographers to enter their photographs for the opportunity to win a trip to Islay and see their work star in a future Bowmore advertising campaign within the National Geographic Magazine. This competition was supported by regional media competitions, as well as advertisements within the National Geographic magazines that reach over 250,000 readers.

To further support this activity, Bowmore partnered with renowned landscape photographer Colin Prior to create a series of Bowmore Outdoor Photography Workshops which took place at select Whisky Shops across the UK. These events promoted through a targeted PR campaign as well as by the Whisky Shop to their networks, achieving great success, with each event reaching full capacity. These complimentary workshops allowed photography and whisky fans to pick up photography hints and tips from a renowned expert before entering the competition whilst exploring some of Bowmore’s unique expressions through the whisky tasting.

The on-trade push focused on a series of in-depth tasting sessions and food pairing evenings called ‘A Taste of Islay’. These events took place at premium accounts across the UK including the Malmaison and Hotel Du Vin group, Ronnie Scott’s, McQueen and The Park Hotel Teddington in London. Almost 800 guests paid for this tasting experience with a Bowmore expert. As a result of these highly successful events, the core range of Bowmore Single Malt is listed at all the aforementioned accounts and The Park Hotel whisky bar has since been officially branded the ‘Bowmore Whisky Bar’ featuring every Bowmore whisky from the core range as well as the Bowmore Tempest.

For Christmas, Bowmore created a premium gift package the Bowmore Tweed Savile Row Experience. This collaboration with Malcolm Plews, esteemed Savile Row tailor and Warrant Holder to Prince Charles, is a bespoke tailoring session where gents are fitted with a made-to-measure Bowmore Tweed jacket whilst having an in-depth one to one whisky tasting with a Bowmore expert. The tweed has been created by the Islay Woollen Mill and echoes the brand’s heritage and provenance with its colour palette - blues, burnt orange and grey. The package, which retails at £3,000, also includes first class travel to London, a night’s stay for two at the Malmaison Clerkenwell, and lunch for two at the undeniably chic Sartoria restaurant together with a bottle of Bowmore 15 Years Old ‘Darkest’ and whisky glasses. The PR push to support this activity achieved an array of coverage in national print and online media.

For more information, please visit www.bowmore.com and www.facebook.com/bowmore 

UK Distributor: Cellar Trends on 01283 217703 or enquiries@cellartrends.co.uk

 

<< View the range of Bowmore Single Malt Whiskies

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

Diageo Latest: Johnnie Walker transformation plans submitted for Cardhu and Clynelish

Diageo Latest: Johnnie Walker transformation plans submitted for Cardhu and Clynelish

Plans to transform the visitor experiences at Cardhu and Clynelish distilleries have been formally submitted as part of a major Johnnie Walker Scotch whisky investment programme. Read more

New Whisky Release: Glengoyne Highland Single Malt Scotch Whisky has announced the much-anticipated launch of Cask Strength Batch No. 007.

Glengoyne launches Cask Strength Batch No. 007

Glengoyne Highland Single Malt Scotch Whisky has announced the much-anticipated launch of Cask Strength Batch No. 007. Read more

 

A Stunning Triumph For Sliabh Liag Distillers At 2019 Bartenders’ Brand Awards

An Dúlamán Irish Maritime Gin scoops the coveted Gold Gin Category Champion medal and The Legendary Silkie Irish Whiskey lives up to its name with three medals

A Stunning Triumph For Sliabh Liag Distillers At 2019 Bartenders Brand Awards

Donegal’s Sliabh Liag Distillers today received the highest industry recognition from some of the most renowned names in the UK bar industry in securing the Gin Category Champion award for its An Dúlamán Irish Maritime Gin. Read more

Order Glenmorangie Grand Vintage 1991: fourth limited-edition release within the celebrated Bond House No.1 collection.

Pre-order Glenmorangie Grand Vintage 1991: fourth limited-edition release within the celebrated Bond House No.1 collection

Glenmorangie Grand Vintage Malt 1991 is the fourth limited-edition release in the Highland Distillery’s celebrated Bond House No.1 collection. Read more

Scotland's oldest licensed distillery revealed as Littlemill With new historic documentary evidence proves that it was the oldest licensed whisky distillery in Scotland

Scotland's oldest licensed distillery revealed With new historic documentary evidence proves that it was the oldest licensed whisky distillery in Scotland.

Littlemill Distillery has long laid claim to an extensive and fascinating history, but new historic documentary evidence unearthed from the archives now conclusively proves that it was the oldest licensed whisky distillery in Scotland. Read more 

Great News from Edinburgh Tourism: World famous Scotch Whisky collection to stay in Edinburgh for another 10 years

Great News from Edinburgh Tourism: World famous Scotch Whisky collection to stay in Edinburgh for another 10 years

Susan Morrison of SWE and Diageo archivist Christine McCafferty

The most extensive and famous private Scotch Whisky collection in the world will remain a jewel in the crown of Edinburgh’s tourism landscape, after a new 10-year loan deal was agreed for its public display. Read more

Bringing whiskey distilling back to Donegal for the first time in 177 years: First Step Underway In Creation Of New Ardara Distillery

Sliabh Liag Distillers apply for planning permission

Bringing whiskey distilling back to Donegal for the first time in 177 years: First Step Underway In Creation Of New Ardara Distillery

Sliabh Liag Distillers have taken the first step in their ambitious plan to bring whiskey distilling back to Donegal for the first time in 177 years. The distillery which produces An Dúlamán Irish Maritime Gin and The Legendary Silkie Irish Whiskey, has acquired the Show Field in Ardara, and will be formally submitting a planning application to Donegal County Council this week. Read more

New Whisky Release: Glenmorangie's vintage collection reveals a whisky of implausible harmony

Rich plum limited edition celebrates Highland Distillery’s wood-finish pioneers

New Whisky Release: Glenmorangie's vintage collection reveals a whisky of implausible harmony

A Highland single malt which marries two profoundly different whiskies in
implausible harmony, is today revealed as the fourth release in Glenmorangie’s celebrated Bond House No. 1 vintage collection. Read more 

Spirit of Speyside Whisky Festival offers visitors a unique opportunity to get hands-on in whisky-making process

Spirit of Speyside Whisky Festival offers visitors a unique opportunity to get hands-on in whisky-making process

Sandy Hyslop - Chivas Brothers

Visitors attending the world’s leading Scotch whisky festival are being given a unique and exclusive opportunity to get hands-on with the distilling process. Speyside Distillery is offering just 10 people the chance to work alongside its distillers to produce spirit when it throws open its doors during the Spirit of Speyside Whisky Festival. Read more

Tobermory Distillery Celebrates launch 12 year old Signature Expression

Tobermory Distillery Celebrates launch 12 year old Signature Expression

Tobermory, one of Scotland’s oldest commercial distilleries, this week unveiled its new signature expression – the Tobermory 12 Year Old. Read more 

Tullibardine explores whisky and food fusions in partnership with award-winning restaurant Aurora

Tullibardine explores whisky and food fusions in partnership with award-winning restaurant

Tullibardine has announced a culinary venture with one of Scotland’s top independent restaurants, Aurora. The partnership aims to encourage a creative approach when it comes to tasting and enjoying single malt whisky and to explore the versatility of the spirit. Read more

Exclusive Interview with Paul McDonagh owner of Bon Accord: Glasgow Whisky Bar

Paul McDonagh owner of Bon Accord

It’s a pub that I have been into many times in the past, even before my passion for whisky took over. So, when I got the opportunity to meet the owner of “Bon Accord”, Paul McDonagh, I jumped at the chance. Read more

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Macallan 30 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Macallan 30 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 47.2% ~ 50cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,499.95
World-wide delivery available - Price Subject to Change


Glengoyne 1967 Christmas Day Single Malt Whisky
Glengoyne 1967 Christmas Day Single Malt Whisky ~ 43% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £995.00
World-wide delivery available - Price Subject to Change


Glenfarclas 30 Year Old 1973 (cask 7010) - First Cask Single Malt Whisky
Glenfarclas 30 Year Old 1973 (cask 7010) - First Cask Single Malt Whisky ~ 51% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £350.00
World-wide delivery available - Price Subject to Change


Caol Ila 34 Year Old 1983 (cask 1506) - Celebration of the Cask (Carn Single Malt Whisky
Caol Ila 34 Year Old 1983 (cask 1506) - Celebration of the Cask (Carn Single Malt Whisky ~ 51.2% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £387.01
World-wide delivery available - Price Subject to Change


Mortlach 21 Year Old 1980 (cask 3646) - Cask Series (Gordon & MacPhail Single Malt Whisky
Mortlach 21 Year Old 1980 (cask 3646) - Cask Series (Gordon & MacPhail Single Malt Whisky ~ 63.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £795.00
World-wide delivery available - Price Subject to Change


Macallan 20 Year Old 1988 (cask 4936) - Cask Strength Collection (Sign Single Malt Whisky
Macallan 20 Year Old 1988 (cask 4936) - Cask Strength Collection (Sign Single Malt Whisky ~ 56.9% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £599.95
World-wide delivery available - Price Subject to Change


Berry Bros. & Rudd Cutty Sark (189cl) - 1970s Blended Whisky
Berry Bros. & Rudd Cutty Sark (189cl) - 1970s Blended Whisky ~ 43% ~ 189cl

Region: Other Scotch  ~  Type:   Scottish


Buy Now for £456.00
World-wide delivery available - Price Subject to Change


Tomintoul 40 Year Old Quadruple Cask Single Malt Whisky
Tomintoul 40 Year Old Quadruple Cask Single Malt Whisky ~ 43.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,500.00
World-wide delivery available - Price Subject to Change


Littlemill 27 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Littlemill 27 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 46.3% ~ 50cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £349.95
World-wide delivery available - Price Subject to Change


Highland Park 10 Year Old 1996 (cask 1071) - The Ambassadors Cask 2 Single Malt Whisky
Highland Park 10 Year Old 1996 (cask 1071) - The Ambassadors Cask 2 Single Malt Whisky ~ 58.8% ~ 70cl

Region: Island  ~  Type:   Scottish


Buy Now for £399.95
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter