The Glenlivet 12 Year Old Launches New Limited Edition Gift Packs For Christmas | 10th December, 2014
Published Date: 10th December 2014
The single malt that started it all partners with Master Typographer Alan Kitching to create bold and original design
The Glenlivet has today unveiled a new limited edition gift pack series, aimed to increase on-shelf appeal for its 12 Year Old expression during the pre-Christmas gifting season. Created in partnership with Master Typographer Alan Kitching, the bold new packaging highlights The Glenlivet’s dedication to crafted quality and brings to life the heritage of the definitive Speyside malt.
The gifting series, which features specially-commissioned letter press artwork by Kitching, an appointed royal designer, includes The Glenlivet 12 Year Old (70cl), as well as two value added packs: one with two branded glasses and a second with 5cl miniature bottles of the 15 Year Old French Oak Reserve and 18 Year Old expressions.
Each of the value added packs contains a booklet detailing The Glenlivet’s brand story and the partnership with Kitching, which was inspired by the shared tradition, craftsmanship and skill found in both the art of letter press printing and the creation of quality, single malt whisky.
The story of The Glenlivet, which started in 1824 when George Smith founded the first licensed distillery in the parish of Glenlivet, is explored on the packaging alongside references to its rich heritage. These include King George IV’s request for “Glenlivet” by name in 1822, together with other examples of how this renowned single malt set the standard of quality and craftsmanship that went on to define the Speyside style of whisky.
Nikki Burgess, Global Brand Director of The Glenlivet
Nikki Burgess, Global Brand Director of The Glenlivet, comments: “The Glenlivet has worked with Alan Kitching to create a design for our flagship expression that is both bold and eye-catching; something that will stand out this Christmas while also highlighting some of the key moments in the brand’s inspiring history.
“Letterpress printing is a traditional technique which mirrors the time-honoured craftsmanship of The Glenlivet. We have then presented the prints in an eye-catching way on pack, resulting in a contemporary gift that we anticipate will appeal to whisky fans.”
The Glenlivet limited edition gift packs will be available from December 2014 in a number of markets including US, Canada, South Africa, Portugal and Belgium, priced as per The Glenlivet 12 Year Old.
<< See the range of Glenlivet Scottish Single Malts
<< Back to all the latest whisky news brought to you by Planet Whiskies
Subscribe to our newsletter to get latest news, popular news and exclusive updates.
Latest Whisky News
Find out more about Scottish Distillery
Planet Whiskies Distillery Tours
Master Distillers Q&A
David Turner: Bowmore Distillery Manager Questions and Answers
Planet Whiskies recently had a trip to Islay and of course we visited the famous Bowmore which is Islay oldest distillery. While we were there we got the chance to ask David Turner the distillery manager of Bowmore a few questions about his life at Bowmore Distillery.... VIEW ANSWERS
Keith Law: Master Distiller of Diageo
There are now two special pages on this website all about the views of Keith Law, the Master Distiller at Diageo. First page is about Blended Whisky and Food and the second page is a question and answer session relating to Keith's past experiences.... VIEW ANSWERS