Margaret wins global PR account for William Grant & Sons Innovation brands - 14th March, 2014
Published Date: 14th March 2014
London based creative agency Margaret has strengthened its food and drink division with a new account win for the retained Global PR for the William Grant & Sons Innovation portfolio.
Margaret will be responsible for helping to develop outstanding creative ideas that will build the portfolio in global markets. The brands include Reyka vodka, Solerno liqueur, Hudson whiskey, Milagro tequila and new whisky portfolio including Girvan Patent Still, Gordon Highlanders, Kininvie and Rare Cask reserves.
The account, which was won in a three-way pitch, will be headed-up by Agency Director Olly Dixon and PR Director Lucy Stanfield.
Olly said, “We’re thrilled to be working with the Innovation team and to be part of the William Grant & Sons extended family. We thrive on developing memorable, creative campaigns and the Innovation portfolio is already proving to be full of rich stories and inspiration. It is a great opportunity for us to create ideas and communication strategies for a global portfolio with a focus on nurturing brands to realise their full
Damien Heary, Planning & Innovation Director at William Grant & Sons
Damien Heary, Planning & Innovation Director at William Grant & Sons commented, "Fundamental to any new innovation from William Grant & Sons is combining incredible liquids with ideas that are exciting, compelling & highly different.
Whether that's creating a new category in aged Single Grain whisky like we have done with the Girvan Patent Still, delivering small batch craft to the vodka category with our premium craft Icelandic Vodka REYKA, or launching our most reclusive treasure - Kininvie Single Malt whisky – to malt enthusiasts in Taiwan. We seek to bring this philosophy to life not only in the creation of these brands but in the way we bring them to life for consumers and that was the central attribute we were looking for when we chose MARGARET as our Global PR partner.”
Margaret was set-up by three friends Katy Louis (Ex Dazed & Confused), Emma Pettit (Ex Institute of Contemporary Arts) and Olly Dixon (Ex music promoter and producer).
Now in its 7th year, it is based in London Fields, Hackney and covers creative campaigns for PR, marketing, events and social media for brands, venues, film distributors and festivals, music events, contemporary arts and photography and cultural institutions.