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Margaret wins global PR account for William Grant & Sons Innovation brands - 14th March, 2014

Margaret wins global PR account for William Grant & Sons Innovation brands - 14th March, 2014

London based creative agency Margaret has strengthened its food and drink division with a new account win for the retained Global PR for the William Grant & Sons Innovation portfolio.

Margaret will be responsible for helping to develop outstanding creative ideas that will build the portfolio in global markets. The brands include Reyka vodka, Solerno liqueur, Hudson whiskey, Milagro tequila and new whisky portfolio including Girvan Patent Still, Gordon Highlanders, Kininvie and Rare Cask reserves.

The account, which was won in a three-way pitch, will be headed-up by Agency Director Olly Dixon and PR Director Lucy Stanfield.

Olly said, “We’re thrilled to be working with the Innovation team and to be part of the William Grant & Sons extended family. We thrive on developing memorable, creative campaigns and the Innovation portfolio is already proving to be full of rich stories and inspiration. It is a great opportunity for us to create ideas and communication strategies for a global portfolio with a focus on nurturing brands to realise their full
potential”.

Damien Heary, Planning & Innovation Director at William Grant & Sons

Damien Heary, Planning & Innovation Director at William Grant & Sons commented, "Fundamental to any new innovation from William Grant & Sons is combining incredible liquids with ideas that are exciting, compelling & highly different.

Whether that's creating a new category in aged Single Grain whisky like we have done with the Girvan Patent Still, delivering small batch craft to the vodka category with our premium craft Icelandic Vodka REYKA, or launching our most reclusive treasure - Kininvie Single Malt whisky – to malt enthusiasts in Taiwan. We seek to bring this philosophy to life not only in the creation of these brands but in the way we bring them to life for consumers and that was the central attribute we were looking for when we chose MARGARET as our Global PR partner.”

Margaret was set-up by three friends Katy Louis (Ex Dazed & Confused), Emma Pettit (Ex Institute of Contemporary Arts) and Olly Dixon (Ex music promoter and producer).

Now in its 7th year, it is based in London Fields, Hackney and covers creative campaigns for PR, marketing, events and social media for brands, venues, film distributors and festivals, music events, contemporary arts and photography and cultural institutions.

Read more about Husdon Whiskey

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Some Scottish Whisky Available to Buy Online

Caol Ila 25 Year Old 1976 (cask 8088) - Signatory Single Malt Whisky
Caol Ila 25 Year Old 1976 (cask 8088) - Signatory Single Malt Whisky ~ 59.3% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £599.95
World-wide delivery available - Price Subject to Change


Port Ellen 30 Year Old 1982 - Old and Rare (Douglas Laing) Single Malt Whisky
Port Ellen 30 Year Old 1982 - Old and Rare (Douglas Laing) Single Malt Whisky ~ 51.8% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £1,295.00
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Glencraig 42 Year Old 1976 (cask 4283) - 30th Anniversary Gift Box (Si Single Malt Whisky
Glencraig 42 Year Old 1976 (cask 4283) - 30th Anniversary Gift Box (Si Single Malt Whisky ~ 42% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,250.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky ~ 50.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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St Magdalene 1965 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky
St Magdalene 1965 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky ~ 40% ~ 75cl

Region: Lowland  ~  Type:   Scottish


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Glenfarclas 1968 (cask 5243) Family Cask Summer 2016 Release Single Malt Whisky
Glenfarclas 1968 (cask 5243) Family Cask Summer 2016 Release Single Malt Whisky ~ 41.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfarclas 26 Year Old 1989 Distillery Exclusive Single Malt Whisky
Glenfarclas 26 Year Old 1989 Distillery Exclusive Single Malt Whisky ~ 56.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenlivet 1951 (bottled 2016) - Gordon & MacPhail Single Malt Whisky
Glenlivet 1951 (bottled 2016) - Gordon & MacPhail Single Malt Whisky ~ 40.2% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,275.00
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Glenfarclas 1955 (cask 2217) Family Cask Autumn 2013 Release Single Malt Whisky
Glenfarclas 1955 (cask 2217) Family Cask Autumn 2013 Release Single Malt Whisky ~ 43.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £8,283.41
World-wide delivery available - Price Subject to Change


Bunnahabhain 25 Year Old Single Malt Whisky
Bunnahabhain 25 Year Old Single Malt Whisky ~ 46.3% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £345.00
World-wide delivery available - Price Subject to Change


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