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Jameson Irish Whiskey Inspires Top Bartenders With Bitters Project :: 20th July, 2015

- Foraged Sloe Berries are at the heart of the first ever Jameson Bitters -

Jameson Irish Whiskey Inspires Top Bartenders With Bitters Project :: 20th July, 2015

Jameson has unveiled Wild Sloe Berry Bitters at Tales of the Cocktail 2015. The new offering is set to encourage bartenders and cocktail enthusiasts around the world to create, serve and enjoy new taste experiences with the world’s leading Irish Whiskey.

Jameson Wild Sloe Berry Bitters has been created by the Innovation Team at the Midleton Distillery, County Cork, headed up by Master of Whiskey Science, David Quinn. At the heart of the bitters is a sloe berry distillate created by Quinn, which has been slowly matured with Jameson Irish Whiskey and a bitters mix including wormwood, gentian and ginseng. The result is a new and interesting cocktail flavouring, bottled at 46% ABV. 

Each bottle of Jameson Wild Sloe Berry Bitters is crafted using hand foraged sloes from the shores of Lough Corrib and Lough Mask in Ireland. Jameson has teamed up with a local foraging expert to procure the highest quality, organic Prunus Spinosa (blackthorn) sloes at their optimum ripeness. The forager picks the fruit sustainably to ensure that there are long-term supplies for the local wildlife and delicately washes each sloe so as to not remove its natural yeast and flavours.

Distributed exclusively to key bartenders worldwide, Jameson Bitters have been developed to inspire these professionals to create new and exciting cocktails. The bitters are set to appeal to existing Jameson advocates as well as food and drinks enthusiasts who are looking for a more interesting and rewarding taste experience.

Brendan Buckley, Global Innovation and Category Development Director at Irish Distillers, commented: “Over the years, the world’s leading bartenders have used Jameson as a key building block in the creation of new cocktail styles and drinking rituals, and we are constantly working to develop exciting new concepts that ignite the creativity of leading mixologists.  

“We are very excited by the launch of Jameson Wild Sloe Berry Bitters as it goes to the heart of what Jameson stands for – authentic, modern Irish produce that creates a great taste experience. We look forward to introducing Jameson Bitters to bartenders around the world in the coming months and seeing the exciting array of Jameson drinks being made available through the on-trade to consumers, who are thirsty for innovation, variety and authenticity.” 

After its official unveiling this week at Tales of the Cocktail in New Orleans, Jameson Wild Sloe Berry Bitters will feature at many of the world’s leading bars show and cocktail festivals throughout the year, including Moscow Bar Show, London Cocktail and Athens Bar Show.

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Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

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American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky ~ 46.5% ~ 72cl

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Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

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Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

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Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

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That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

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Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

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The Singleton Of Glen Ord Launches Its First Ever Limited Edition Distillery Exclusive Bottling

The Singleton Of Glen Ord Launches Its First Ever Limited Edition Distillery Exclusive Bottling

The Singleton of Glen Ord distillery has released its first ever limited-edition Single Malt Scotch whisky that is exclusively available to purchase at the Highland distillery. With just 6000 bottles available, The Singleton of Glen Ord will retail at RSP £90 per 70cl bottle and is bottled at 48% ABV. Read more

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GlenAllachie is launching Batch 3 of its Cask Strength series

On the second anniversary of its purchase by Billy Walker, The GlenAllachie reveals Batch 3 of its Cask Strength series and five new single casks

Whisky Distillery Of The Year Marks Milestone By Launching Limited Edition Releases - GlenAllachie is launching Batch 3 of its Cask Strength series

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Prepare for a close encounter with Ardbeg Supernova - This year's Limited Edition from Ardbeg

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Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

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Some Scottish Whisky Available to Buy Online

Ardbeg 26 Year Old - The Kinship (Hunter Laing) Single Malt Whisky
Ardbeg 26 Year Old - The Kinship (Hunter Laing) Single Malt Whisky ~ 47.2% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £1,050.00
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Rosebank 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Rosebank 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 49.2% ~ 50cl

Region: Lowland  ~  Type:   Scottish


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Glenrothes 30 Year Old 1988 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky
Glenrothes 30 Year Old 1988 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky ~ 58.5% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Littlemill 27 Year Old 1991 - Single Cask (Master of Malt) Single Malt Whisky
Littlemill 27 Year Old 1991 - Single Cask (Master of Malt) Single Malt Whisky ~ 47.2% ~ 70cl

Region: Lowland  ~  Type:   Scottish


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Bowmore Black 31 Year Old 1964 - Final Edition Single Malt Whisky
Bowmore Black 31 Year Old 1964 - Final Edition Single Malt Whisky ~ 49% ~ 70cl

Region: Islay  ~  Type:   Scottish


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The Macallan 48 Year Old 1969 - The Rarest of the Rare Collection (Dun Single Malt Whisky
The Macallan 48 Year Old 1969 - The Rarest of the Rare Collection (Dun Single Malt Whisky ~ 40% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Kavalan Solist Manzanilla Cask Single Malt Whisky
Kavalan Solist Manzanilla Cask Single Malt Whisky ~ 57.8% ~ 70cl

Region: Taiwanese  ~  Type:   Scottish


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Glenfarclas 1954 (cask 1260) Family Cask Summer 2014 Release Single Malt Whisky
Glenfarclas 1954 (cask 1260) Family Cask Summer 2014 Release Single Malt Whisky ~ 47.2% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Balvenie 14 Year Old Cuban Selection Single Malt Whisky
Balvenie 14 Year Old Cuban Selection Single Malt Whisky ~ 43% ~ 70cl

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Ardbeg 13 Year Old 2005 (cask 1321) - Feis Ile 2018 Single Malt Whisky
Ardbeg 13 Year Old 2005 (cask 1321) - Feis Ile 2018 Single Malt Whisky ~ 56.4% ~ 70cl

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