Loch Lomond Whiskies Agrees Exciting New Global Golf Sponsorship To Add To Its Expanding Golf Portfolio
Published Date: 31st October 2019
Loch Lomond Whiskies has added another world-class golf tournament to its expanding sponsorship portfolio by agreeing a new partnership with the WGC HSBC Champions for 2019.
The WGC HSBC Champions, which this year takes place from Thursday October 31st at the Sheshan International Golf Club in Shanghai, China, is one of the four World Golf Championship (WGC) tournaments and the highest profile Asian event, boasting one of the strongest fields in men’s professional golf. 78 of the world’s best players take part over a 72-hole stroke play format, with prize money of almost £8m up for grabs.
This year sees the likes of Rory McIlroy, Justin Rose, Phil Mickelson, Jordan Spieth, Tommy Fleetwood, Sergio Garcia, Francesco Molinari and Shane Lowry compete for the Old Tom Morris Cup, which was last year won by American Xander Schauffle.
Visitors to Sheshan International Golf Club will have the chance to sample a variety of Loch Lomond Whiskies’ award-winning single malts throughout the four-day tournament.
The new partnership builds on Loch Lomond Whiskies’ existing golf sponsorships: the independent Scotch whisky distiller is the Official Spirit of The Open, AIG Women’s British Open and ASI Ladies Scottish Open.
Loch Lomond Whiskies also has ambassador relationships with golf legends Colin Montgomerie, Darren Clarke and Cristie Kerr, each of whom has their own signature limited edition single malt crafted by Loch Lomond Whiskies’ Master Blender, Michael Henry.
Commenting on the new partnership of the WGC HSBC Champions, Loch Lomond Group CEO, Colin Matthews, said: “We are thrilled to agree a new partnership with such an iconic tournament.
“China is a key market for Loch Lomond Whiskies and we are delighted with our growth there. The interest in golf is also increasing rapidly in China so we are pleased to partner with the tournament and to be able to introduce our award-winning brands to China’s ever expanding golfing community.
“The partnership perfectly complements our existing golf sponsorships and we look forward to another fantastic tournament, whilst giving golf and whisky alike fans further opportunities to sample our incredible range of products.”
The WGC HSBC Champions sponsorship rounds off a highly successful year for the independent distiller, which has been recognised with an array of industry-leading awards including four Double Gold medals at the 2019 globally renowned San Francisco World Spirits Competition.
For further information visit Loch Lomond Whiskies on Twitter: @LochLomondMalts, Instagram: @lochlomondmalts Facebook: Loch Lomond Whiskies and at www.lochlomondwhiskies.com.
<< View Malts from Loch Lomond Whiskies
<< Read more about Loch Lomond Distillery
<< View Scottish Single Malts on Planet Whiskies
<< Back to all the latest whisky news brought to you by Planet Whiskies
Trip to Johnnie Walker Princes Street
Distillery of the Month: September 2024
Tomintoul Distillery Tour
Planet Whiskies had a fantastic trip up to the Speyside Whisky region of Scotland in February 2024 to visit Angus Dundee Distillers Tomintoul Distillery within the Cairngorms National Park. Then, after the distillery tour and tasting, which was hosted by Iain Forteath, the master blender of Tomintoul, our press group travelled and stayed the night at the recently bought country home of Tomintoul House in the Aultmore Estate (previously called Aultmore House). Planet Whiskies has made the Tomintoul Distillery, Distillery of the Month for both March/April 2024. Read more Planet Whiskies Tomintoul Distillery Tour
Distillery of the Month: February 2024
Bushmills Distillery Tour
Planet Whiskies visited the new Bushmills Distillery in Northern Ireland on the 25th and 26th of September. Read our review of the experience of Bushmills and Northern Ireland at Planet Whiskies tour of Bushmills and Northern Ireland
You can also read the whole section about Bushmills Distillery at Bushmills Distillery Information on Planet Whiskies... So Bushmills was Planet Whiskies Distillery of the Month title for January/February 2024
Drams Delivered To Your Door
Drams Delivered To Your Door - The World’s Biggest Whisky Club Drops New Monthly Subscription Service
Whisky enthusiasts can now take their passion to the next level and have exceptional cask strength single malt whiskies delivered to their doors every month thanks to The Scotch Malt Whisky Society's new 'Drop & Dram' subscription service.
Click for more details
Whisky Tasting Sets
Advertisement
Stay Connected
Get Newsletter
Subscribe to our newsletter to get latest news, popular news and exclusive updates.