IBEC 2011 FINAL REPORT

The International Beverage Exposition and Competition (IBEC 2011) took place in Shenzhen China from 14-16 July. Twelve thousand buyers and others interested in the beverage industry attended, a 33% increase over the previous year. They viewed more than 350 exhibits by beverage producers and suppliers at the Shenzhen Convention and Exhibition Center..

Exhibition and competition news was regularly broadcast on local television broadcasts – on CCTV, Shenzhen TV and Southern TV – as well as on the Shenzhen public transit system in an effort to reach a broader potential audience.

IBEC 2011 staff organized evening trips to local restaurants, bars and discos so that participants could see how beverage products are marketed and served in Shenzhen. Tour participants visited the Shenzhen International Wine Hub one evening. On another, they had an opportunity to enjoy Shenzhen nightlife. On the final evening of the IBEC 2011, participants visited the entertainment district of Shekou in Shenzhen.

The signature event was the IBEC 2011 Beverage Competition, held during the exhibition. The competition attracted 400 international entries including a wide variety of alcoholic beverages. Thirty-five beverages were deemed winners at the gold, silver or bronze levels by the independent panels of expert judges. Congratulations to all the award winners! The expert judging team was led by chief judge Amy Mumma, director and founder of the World Wine program of Central Washington University (Bellingham, WA, USA). Professor Mumma is an internationally-known judge, writer, instructor and consultant.

Many people and organizations contributed to the success of the IBEC 2011 exhibition and competition. We thank all of the competition judges and participants; all of the media companies – both domestic and international – including CCTV, Shenzhen TV and Guangdong TV – that are here to promote the proceedings; all of our corporate sponsors – Shenzhen Hand Same, Fine Wine And Liquor and Tian Di No.1– who provided beverages to our participants; as well as all of the many Wen Global Solutions staff members who put in long hours to make this event a reality.

The complete list of competition winners follows:

RED WINES

Best in Show: Chateau de La Ligne Cuvee Prestige 2005 (Chateau de La Ligne)

GOLD
Chateau de La Ligne Cuvee Prestige 2005 (Chateau de La Ligne)
Alfaraz Reserva 2006 (Asian Fortune Enterprises Ltd)
SILVER
Chateau De Braude 2006 (Excellent & Balanced Wines)
Olsen Estate Red (Vinum Importing)
US One, Cabernet Franc (Guangzhou Coastal Trading Co, Ltd)
BRONZE
For A Song Merlot (Vinum Importing)
Roche Fourcade (Coteaux du Terral)
Blue Shark (Shenzhen Fa Li Jia Trading Co, Ltd)
Carnelian 2007 (Velrety(Shenzhen) Wine Co, Ltd)
US Three, Zinfandel (Guangzhou Coastal Trading Co, Ltd)
Quinta dos Avidagos Reserva 2007 (Asian Fortune Enterprises, Ltd)
US Two, Merlot (Guangzhou Coastal Trading Co, Ltd)

WHITE WINES

Best in Show: Chateau des Matards (Guangzhou iThings Brewery Co, Ltd)

GOLD
Chateau des Matards (Guangzhou iThings Brewery Co, Ltd)
SILVER
Cosmino2004/i/Pollenza (ThreeBond Hong Kong Co, Ltd)

BEERS

Best in Show: Delirium Tremens (Shenzhen Qi De Trade Co, Ltd)

GOLD
Delirium Tremens (Shenzhen Qi De Trade Co, Ltd)
CISK XS (CISK Lanmark Global Limited)
SILVER
Cisk Beer (CISK Lanmark Global Limited)
BRONZE
St Paul Triple (Shenzhen Qi De Trade Co, Ltd)
Hayasy (Hayasy Group)

SPIRITS

Best in Show: Albert de Montaubert Cognac xo 25 years (Albert de Montaubert)

GOLD
Albert de Montaubert Cognac xo 25 years (Albert de Montaubert)
SILVER
TMD Lemon Myrtle Vodka (Tamborine Mountain Distillery)
Cangxi Qingke Qujiu 53° (Xi Cang Cang Xi Jiu Ye Co, Ltd)
Caramba Tequila (Crown Wave International Trading, Ltd)
BRONZE
Hayasy Renaissance Cognac (Hayasy Group)
Hayasy Vodka (Hayasy Group)
Cang Xi Qingke Qujiu 46° (Xi Cang Cang Xi Jiu Ye Co, Ltd)
Pinky Vodka (Crown Wave International Trading, Ltd)

DESSERT WINES

Best in Show: Orpailleur Icewine 2008 (St. Lawrence International Trading Co, Ltd)

GOLD
Orpailleur Icewine 2008 (St. Lawrence International Trading Co, Ltd)

OTHER AWARDS (LIQUOR & COCKTAILS)

GOLD
Nussbacher Nussgeist (Nussbach Distillery)
SILVER
Walnut Liqueur (Nussbach Distillery)
Coffee-Liquorice Liqueur (Nussbach Distillery)
BRONZE
TMD Wattle Coffee Liqueur (Tamborine Mountain Distillery)
TMD Honey Dew Melon Liqueur (Tamborine Mountain Distillery)
TMD Passionfruit Liqueur (Tamborine Mountain Distillery)
Hayasy House Whisky (Hayasy Group)

Next year’s IBEC 2012 will take place at the Shenzhen Convention and Exhibition Center from 29-31 August 2012, and promises to attract even more buyers and exhibitors. We hope to see you there.

If you reserve exhibit space before September 10, 2011, you will get 20%OFF and get one page advertising on IBEC 2012 Buyer’s Guide. Reserve your exhibit space NOW.
 

IBEC Management Contact:
Tel: +86.755.2583.4722 Fax: +86.755.2583.4922
Website: www.ib-ec.com Email: info@ib-ec.com
3008, Shun Hing Square 30th Floor, Di Wang Commercial Center
5002 Shen Nan Road East, Shenzhen Guangdong 518008, China