23 March 2012, Edinburgh: Smokehead, the explosive Islay Single Malt from independent bottler, blender and distiller, Ian Macleod Distillers, has announced its support for the EuroDragster.com 2012 season.
In partnership with iconic music brand, Marshall Amps (celebrating its 50th Anniversary), Smokehead is proud to be supporting a Fuel Funny car that will be running out of the MPM and FGR Motorsport camp in 2012. The slick new car was officially unveiled at the Marshall stand at the Frankfurt Musikmesse, the world's leading trade fair for the world of music. Taking place 21-24 March 2012, the Frankfurt Musikmesse was attended by over 110,000 visitors and some of the biggest names in the music industry.
Described as being vigorous and unapologetic for its big and intense peaty flavours, this Single Malt matches the spirit of Drag Racing, celebrating the craftsmanship and dedication of the teams that go into making the sport of Drag Racing one of the most popular racing sports in the world.
Earlier this month, Smokehead revealed a new limited Rock Edition presentation tin to celebrate its credentials as the rock n’ roll spirit of choice for 2012, introducing the time-honoured symbol of rock: a smoking skull. The eye-catching design, which features letterpress adjectives set within the skull, describing the Single Malt’s boisterous, outrageous, and deep peaty flavours, also plays a key design feature on the new MPM and FGR Motorsport Funny Car.
Iain Weir, Marketing Director for Smokehead commented: “Like a Fuel Car sitting in the beams waiting to launch, Smokehead is an explosive Islay Single Malt that demands your immediate attention. Through our work with Marshall over the years, we have become an enthusiastic supporter of all things rock and roll. Joining together to celebrate and support Eurodragster is a natural progression for both brands, as we share an affinity with the power and passion that the racing ignites.”
Entering its third year as the official drinks sponsor of The Marshall Ultimate Band Contest, the unsigned band showdown, in partnership with legendary Marshall Amps and Lick Library, Smokehead has also established itself as the drink of choice at big rock events including the annual Classic Rock Roll of Honour Awards 2009-2011. The must attend event for rock artists and industry heavyweights, previous attendees have included iconic rock legends Slash, Brian May, Jeff Beck and Gene Simmons.
A rich, seaweedy and intensely peaty Islay Single Malt Scotch Whisky, Smokehead is not for the faint hearted. With immense fresh and fruity flavours that burst with notes of sherry, iodine, toffee, smoke and sea salt, Smokehead hits the palate like a cannonball soaked in Nitro.
The new Limited Edition Smokehead ‘The Rock Edition’ is available in the UK and international markets throughout 2012. Smokehead is widely available throughout the UK and worldwide, RRP £33.49. Details of some stockists can be found on the website www.smokehead.com
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