Award-winning whisky Glen Scotia unveils bold new look as it heralds a new era for the brand
Published Date: 3rd June 2022
Campbeltown distillery, Glen Scotia, has unveiled a series of striking new bottle and packaging designs, as it continues to underline its ambition of being one of the most recognised and sought-after scotch whiskies in the world.
The multi-award-winning brand is renowned for its superior whisky-production capabilities. Earlier this year, it released its oldest and rarest expression to date, an exceptional 46-year-old that spotlighted the outstanding artistry of the distillery team.
Glen Scotia's 25-year-old was awarded 'Best in Class' and therefore the 'Best Whisky in The World' at the San Francisco World Spirits Competition 2021, and late last year it was also crowned Scottish Distillery of the Year at the Scottish Whisky Awards. It is the first time any distillery has won both, let alone in the same year.
To celebrate these significant achievements and affirm its ongoing ambitious growth plans, Glen Scotia's full core range packaging has been redesigned, as well as the introduction of a new bottle design for its standard and premium ranges, reinforcing the brand's premiumisation and shelf stand out.
Bolder shades of gold, deep aqua and emerald green on the primary and secondary packaging, depicting the colours of Campbeltown's seafaring roots and leafy coastlines, pay homage to the distillery, the region and its signature style.
With a history dating back to 1832, the refresh is also a further opportunity for consumers to unpack Glen Scotia's history in the town once known as the 'Victorian whisky capital of the world'. Each expression will be wrapped in luxury labelling detailing icons of heritage, master distiller notes, and each expression's unique place in the prized portfolio.
The updated designs represent a significant investment for the business as it looks to further drive sales and recruit more consumers from around the world to experience the exceptional whisky making craftsmanship of Campbeltown.
In the 18th century, Campbeltown was home to over 30 distilleries yet today, Glen Scotia is one of only three enduring distilleries in the beautiful coastal region. Through a programme of continued investment and local effort, the distillery has gained deserved international attention, allowing the potential of the town to be realised once again.
Matthews, CEO of The Loch Lomond Group, Glen Scotia's parent company, said: "Glen Scotia has forever held a special place in Scotland's west coast, but in recent years, thanks to the commitment of our team and significant investment in our distillery, the brand has grown exponentially.
"The Glen Scotia distillery is at the forefront of Campbeltown's renaissance – showcasing the town's rich whisky heritage, guiding the way for others to follow, and now putting the town and Glen Scotia back to the very centre of attention on the world's whisky map. It has been made possible by our team's knowledge, dedication, craftsmanship and determination, and we are very excited to take this stunning new packaging to the world.
"We are the only distillery in the world to have achieved both the highest accolade at the San Francisco World Spirits Competition and be crowned Scottish Distillery of the Year, an incredibly proud achievement for us all and even more special that it was all accomplished within the same 12 months. It is a feat only possible for the very best, but we continue to show our enthusiasm and ambition for Glen Scotia and Campbeltown to grow further with the release of this beautiful new packaging.
"We continue to be determined to share Glen Scotia's thought-provoking heritage and mark its place as one of Scotland's most impressive and creative whisky distilleries. The whisky industry can be a crowded place, but we are confident this latest move to further enhance the brand will positively spotlight Glen Scotia Whisky for years to come."
For further information visit: www.glenscotia.com