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Latest Whisky News - Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - 3rd September 2009

Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - Ist September 2009Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has today announced that its Chivas Regal 18 Year Old whisky has become the clear leader of the global ultra premium Scotch category* having tripled its sales since 2004.

Chivas Brothers relaunched the brand in 2004 with new packaging and a new positioning that reflected its luxury offer whilst retaining links to Chivas Regal’s iconic status. In the past year it sold over 2.5 million bottles (or 200,000 9l cases) achieving 2% growth despite the current market.

Chivas Brothers Chairman and Chief Executive Christian Porta explains: “In a challenging year, for Chivas Regal 18 to reach this leadership milestone is a great achievement and a genuine return on the investment we have made in recent years. It is also a testament to the global premiumisation strategy and strong distribution network of Pernod Ricard.”

Other highlights for Chivas Regal in the past fiscal year 2008/9 include the roll out of its ‘Live with Chivalry’ campaign (launched in November 2008) to over 20 countries around the world. The campaign, which is based on the idea that there is a code of behaviour that sets some men apart from others, has been received well globally with Brazil and South Africa the latest countries to run the campaign starting this September.

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Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

Buy online today for only £99.00

American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky ~ 46.5% ~ 72cl

Buy Now for £124.95


Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

Buy Now for £149.95


Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

Buy Now for £199.95


Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

Buy Now for £249.95


That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

Buy Now for £149.95


Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

Buy Now for £999.95


View all Whisky Advent Calendars and other advent calendars with Gin, Tequila, Vodka, Absinthe, Armagnac, Mezcal and Rum

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Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

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The Singleton Of Glen Ord Launches Its First Ever Limited Edition Distillery Exclusive Bottling

The Singleton Of Glen Ord Launches Its First Ever Limited Edition Distillery Exclusive Bottling

The Singleton of Glen Ord distillery has released its first ever limited-edition Single Malt Scotch whisky that is exclusively available to purchase at the Highland distillery. With just 6000 bottles available, The Singleton of Glen Ord will retail at RSP £90 per 70cl bottle and is bottled at 48% ABV. Read more

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GlenAllachie is launching Batch 3 of its Cask Strength series

On the second anniversary of its purchase by Billy Walker, The GlenAllachie reveals Batch 3 of its Cask Strength series and five new single casks

Whisky Distillery Of The Year Marks Milestone By Launching Limited Edition Releases - GlenAllachie is launching Batch 3 of its Cask Strength series

Two years to the day since being bought by Billy Walker and hot on the heels of winning Scottish Whisky Distillery Of The Year, The GlenAllachie is launching Batch 3 of its Cask Strength series, and a new collection of five UK exclusive single casks. Read more

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Prepare for a close encounter with Ardbeg Supernova - This year's Limited Edition from Ardbeg

This year's limited edition arrives with a mission – to take ardbeg committee members on a journey of unbelievably peaty proportions

Prepare for a close encounter with Ardbeg Supernova - This year's Limited Edition from Ardbeg

In October this year, still in the glow of winning Distillery of the Year 2019, Ardbeg Distillery will take its Committee Members on a journey like no other – as Supernova 2019 makes one more brief and earth-shattering return. Read more

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Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

Benromach unveils rare 50-Year-Old Single Cask Whisky - Only 125 bottles of Benromach 50 Years Old will be released for sale

Benromach Distillery in Speyside has unveiled one of its rarest single cask releases and the oldest expression in the current range – Benromach 50 Years Old. Read more

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VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

The Macallan 25 Year Old Sherry Oak (2019 Release) Single Malt Whisky
The Macallan 25 Year Old Sherry Oak (2019 Release) Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,499.95
World-wide delivery available - Price Subject to Change


The Macallan 48 Year Old 1969 - The Rarest of the Rare Collection (Dun Single Malt Whisky
The Macallan 48 Year Old 1969 - The Rarest of the Rare Collection (Dun Single Malt Whisky ~ 40% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £48,000.00
World-wide delivery available - Price Subject to Change


Glenlivet 32 Year Old 1981 (cask 9460) - Cask Strength Collection (Sig Single Malt Whisky
Glenlivet 32 Year Old 1981 (cask 9460) - Cask Strength Collection (Sig Single Malt Whisky ~ 52% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £599.95
World-wide delivery available - Price Subject to Change


Glenglassaugh 50 Year Old 1965 (cask 3510) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 50 Year Old 1965 (cask 3510) - Rare Cask Release Batch 3 Single Malt Whisky ~ 40.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £3,995.00
World-wide delivery available - Price Subject to Change


The Perspective Series 40 Year Old - Berry Bros. & Rudd Blended Whisky
The Perspective Series 40 Year Old - Berry Bros. & Rudd Blended Whisky ~ 40.1% ~ 70cl

Region: English  ~  Type:   Scottish


Buy Now for £450.00
World-wide delivery available - Price Subject to Change


Glenglassaugh 38 Year Old 1978 (cask 2343) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 38 Year Old 1978 (cask 2343) - Rare Cask Release Batch 3 Single Malt Whisky ~ 42.5% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £900.00
World-wide delivery available - Price Subject to Change


Bowmore 25 Year Old 1969 Single Malt Whisky
Bowmore 25 Year Old 1969 Single Malt Whisky ~ 43% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £2,750.00
World-wide delivery available - Price Subject to Change


Kininvie 25 Year Old 1990 (cask 21) - The First Drops (Special Relea Single Malt Whisky
Kininvie 25 Year Old 1990 (cask 21) - The First Drops (Special Relea Single Malt Whisky ~ 63.2% ~ 35cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £389.95
World-wide delivery available - Price Subject to Change


Glenfarclas 21 Year Old - 1980s Single Malt Whisky
Glenfarclas 21 Year Old - 1980s Single Malt Whisky ~ 40% ~ 75cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £500.00
World-wide delivery available - Price Subject to Change


Rosebank 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Rosebank 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 49.2% ~ 50cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £1,158.95
World-wide delivery available - Price Subject to Change


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