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Latest Whisky News - Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - 3rd September 2009

Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - Ist September 2009Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has today announced that its Chivas Regal 18 Year Old whisky has become the clear leader of the global ultra premium Scotch category* having tripled its sales since 2004.

Chivas Brothers relaunched the brand in 2004 with new packaging and a new positioning that reflected its luxury offer whilst retaining links to Chivas Regal’s iconic status. In the past year it sold over 2.5 million bottles (or 200,000 9l cases) achieving 2% growth despite the current market.

Chivas Brothers Chairman and Chief Executive Christian Porta explains: “In a challenging year, for Chivas Regal 18 to reach this leadership milestone is a great achievement and a genuine return on the investment we have made in recent years. It is also a testament to the global premiumisation strategy and strong distribution network of Pernod Ricard.”

Other highlights for Chivas Regal in the past fiscal year 2008/9 include the roll out of its ‘Live with Chivalry’ campaign (launched in November 2008) to over 20 countries around the world. The campaign, which is based on the idea that there is a code of behaviour that sets some men apart from others, has been received well globally with Brazil and South Africa the latest countries to run the campaign starting this September.

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Some Scottish Whisky Available to Buy Online

Tomatin 36 Year Old - Batch 3 Single Malt Whisky
Tomatin 36 Year Old - Batch 3 Single Malt Whisky ~ 46% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £499.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1958 (cask 2061) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1958 (cask 2061) Family Cask Spring 2015 Release Single Malt Whisky ~ 41.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £8,283.41
World-wide delivery available - Price Subject to Change


The Last Drop Miniatures Collection Blended Whisky
The Last Drop Miniatures Collection Blended Whisky ~ 51.3% ~ 10cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £399.95
World-wide delivery available - Price Subject to Change


Glenfarclas 1953 Family Cask Single Malt Whisky
Glenfarclas 1953 Family Cask Single Malt Whisky ~ 53.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £8,750.00
World-wide delivery available - Price Subject to Change


Crabbie 30 Year Old Single Malt Whisky
Crabbie 30 Year Old Single Malt Whisky ~ 48.6% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £495.00
World-wide delivery available - Price Subject to Change


Bruichladdich 26 Year Old 1991 (cask 12259) - Xtra Old Particular (Dou Single Malt Whisky
Bruichladdich 26 Year Old 1991 (cask 12259) - Xtra Old Particular (Dou Single Malt Whisky ~ 48% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £314.38
World-wide delivery available - Price Subject to Change


Dalmore 27 Year Old 1990 (cask 252) - Mackillops Choice Single Malt Whisky
Dalmore 27 Year Old 1990 (cask 252) - Mackillops Choice Single Malt Whisky ~ 54.6% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £323.84
World-wide delivery available - Price Subject to Change


Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky
Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky ~ 51.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £3,366.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1984 (cask 6029) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1984 (cask 6029) Family Cask Winter 2015 Release Single Malt Whisky ~ 47.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,991.69
World-wide delivery available - Price Subject to Change


John Walker & Sons Private Collection - 2015 Edition (no box) Blended Whisky
John Walker & Sons Private Collection - 2015 Edition (no box) Blended Whisky ~ 46.8% ~ 70cl

Region: Other Scotch  ~  Type:   Scottish


Buy Now for £513.44
World-wide delivery available - Price Subject to Change


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