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Latest Whisky News - Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - 3rd September 2009

Chivas Regal 18 Takes Leadership of the Ultra Premium Scotch Category - Ist September 2009Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has today announced that its Chivas Regal 18 Year Old whisky has become the clear leader of the global ultra premium Scotch category* having tripled its sales since 2004.

Chivas Brothers relaunched the brand in 2004 with new packaging and a new positioning that reflected its luxury offer whilst retaining links to Chivas Regal’s iconic status. In the past year it sold over 2.5 million bottles (or 200,000 9l cases) achieving 2% growth despite the current market.

Chivas Brothers Chairman and Chief Executive Christian Porta explains: “In a challenging year, for Chivas Regal 18 to reach this leadership milestone is a great achievement and a genuine return on the investment we have made in recent years. It is also a testament to the global premiumisation strategy and strong distribution network of Pernod Ricard.”

Other highlights for Chivas Regal in the past fiscal year 2008/9 include the roll out of its ‘Live with Chivalry’ campaign (launched in November 2008) to over 20 countries around the world. The campaign, which is based on the idea that there is a code of behaviour that sets some men apart from others, has been received well globally with Brazil and South Africa the latest countries to run the campaign starting this September.

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Three Golds Landed By Welsh Whisky Company at the Prestigious International Wine & Spirit Awards

3 Golds Landed By Welsh Whisky Company at the Prestigious International Wine & Spirit Awards

Penderyn, a unique Welsh whisky distillery based in the Brecon Beacons, is celebrating having taken home three prestigious gold awards at this year’s International Wine & Spirit Competition. Read more

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Get ready! Round three of The Glenfiddich Festival Experiment is coming - bigger, better and louder than ever

Get ready! Round three of The Glenfiddich Festival Experiment is coming - bigger, better and louder than ever

Back by popular demand, The Glenfiddich Festival Experiment #3 is returning once again to say thank you to the nation’s bartenders. Read more

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Redbreast 12 Year Old Soars In Global Spirits Tastings

Redbreast 12 Year Old Soars In Global Spirits Tastings

Redbreast 12 Year Old Single Pot Still Irish Whiskey, which is crafted at Midleton Distillery by Irish Distillers – the producer of some of the world’s most enjoyed whiskeys – has taken home the World Whisky Trophy at the prestigious International Wine and Spirit Competition, one of the world’s most influential spirits competitions, now in it’s 50th year.  Read more

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Cù Bòcan, is relaunching with a new look and range designed to unlock the unusual.

Cù Bòcan, is relaunching with a new look and range designed to unlock the unusual.

Cù Bòcan, is relaunching with a new look and range designed to unlock the unusual. Read more

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Pure Scot Collaborates With Australian Street Artist Vexta On One-Of-A-Kind Art Installation

Pure Scot Collaborates With Australian Street Artist Vexta On One-Of-A-Kind Art Installation

Australian-owned Scotch Whisky, Pure Scot, is celebrating its collaboration with Australian street artist, Vexta. In September, a custom art installation will be created at the home of Pure Scot, Bladnoch Distillery, situated deep in the Scottish Lowlands. Read more

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William Grant & Sons UK Appoints Jody Buchan as Monkey Shoulder Brand Ambassador to Scotland and the North of England

William Grant & Sons UK Appoints Jody Buchan as Monkey Shoulder Brand Ambassador to Scotland and the North of England

Monday 5th August, 2019: Independent family distillers William Grant & Sons UK has confirmed that co-owner of Kin Edinburgh, Jody Buchan, has taken on the role of first ever Monkey Shoulder Brand Ambassador to Scotland and the North. Read more

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Some Scottish Whisky Available to Buy Online

Bowmore 21 Year Old 1973 Single Malt Whisky
Bowmore 21 Year Old 1973 Single Malt Whisky ~ 43% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Highland Park 25 Year Old 1991 (cask 8103) - Mackillops Choice Single Malt Whisky
Highland Park 25 Year Old 1991 (cask 8103) - Mackillops Choice Single Malt Whisky ~ 53.9% ~ 70cl

Region: Island  ~  Type:   Scottish


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The Last Drop 1971 Blended Scotch Blended Whisky
The Last Drop 1971 Blended Scotch Blended Whisky ~ 46.7% ~ 75cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £3,000.00
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Bruichladdich Scottish Barley - The Classic Laddie - 4.5l Single Malt Whisky
Bruichladdich Scottish Barley - The Classic Laddie - 4.5l Single Malt Whisky ~ 50% ~ 450cl

Region: Islay  ~  Type:   Scottish


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Bowmore 1992 (bottled 2017) - Mackillops Choice Single Malt Whisky
Bowmore 1992 (bottled 2017) - Mackillops Choice Single Malt Whisky ~ 50.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Pluscarden Valley 38 Year Old 1977 (cask WA021) - Whisky is Class...ic Single Malt Whisky
Pluscarden Valley 38 Year Old 1977 (cask WA021) - Whisky is Class...ic Single Malt Whisky ~ 46.7% ~ 70cl

Region: Scotch  ~  Type:   Scottish


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Glenfiddich Excellence 26 Year Old Single Malt Whisky
Glenfiddich Excellence 26 Year Old Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Cameronbridge 33 Year Old 1974 (Murray McDavid) Grain Whisky
Cameronbridge 33 Year Old 1974 (Murray McDavid) Grain Whisky ~ 48.3% ~ 70cl

Region: Lowland  ~  Type:   Scottish


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Craigellachie 23 Year Old Single Malt Whisky
Craigellachie 23 Year Old Single Malt Whisky ~ 46% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £384.90
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Glenfiddich 33 Year Old 1973 - Vintage Reserve Single Malt Whisky
Glenfiddich 33 Year Old 1973 - Vintage Reserve Single Malt Whisky ~ 46.5% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,000.00
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