'Blaaack Sheep' Of Islay Rounds Up Fans For Virtual Ardbeg Day
Celebrate the 20th Anniversary of the Ardbeg Committee and this year's Limited Edition, Ardbeg Blaaack
Published Date: 22nd May 2020
Usually held on the final Saturday of Islay's Festival of Music and Malt (Fèis Ìle), Ardbeg Day is a global, annual celebration of all things Ardbeg. This year, with the festival sadly cancelled due to the Coronavirus pandemic, Ardbeg is taking its celebrations online, and inviting malt whisky lovers everywhere to join them as they toast two incredible decades of the Ardbeg Committee.
The Ardbeg Blaaack Whisky Trials will be broadcast on 30 May 2020 via Facebook to Ardbeg fans around the world. The two-hour programme of tastings, games, and entertainment is in celebration of the Ardbeg Committee's 20th Anniversary (founded in the year 2000). It takes as its theme the Limited Edition bottled in their honour, Ardbeg Blaaack: a single malt which knits together flavours of velvety summer fruit pudding and bitter cherry, with a deeper edge of soot and Ardbeg's hallmark smoke.
Mickey Heads, Ardbeg Distillery Manager, said: "We were looking forward to marking Ardbeg Day this year with our dyed-in-the-wool fans here at the Distillery, and at celebrations around world. Sadly, global events overtook us.
"However, we've put our heads together and come up with a back-up plan to keep our Committee Members entertained, safe at home. I'll be shepherding the Ardbeg team in an online extravaganza instead - expect tastings of some much-loved whiskies, fun, blether, and maybe even a few Blaaack-inspired surprises."
You can tune into the Ardbeg Blaaack Whisky Trials from 7pm BST on Ardbeg's Facebook page, with content available to watch later on Ardbeg.com, Instagram and YouTube. Ardbeg Blaaack will be available to buy from www.ardbeg.com, Ardbeg Embassies, whisky specialists, and online retailers around the world from 30 May 2020, although distribution may be a bit delayed in some markets due to the current Coronavirus restrictions.