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Tomatin Distillery :: A New Chapter from The Antiquary :: Premium Blended Scotch Whisky :: 11th May, 2015

Tomatin Distillery :: A New Chapter from The Antiquary :: 11th May, 2015

The Tomatin Distillery Co Ltd has given its premium blended Scotch Whisky brand, The Antiquary, a new look in a move to give it a new lease of life, while still retaining the history and provenance of one of the oldest Scotch Whisky brands in the market.

The iconic diamond cut bottle remains, however it is in a taller, sleeker, and more sophisticated form. Pocket Rocket Creative has designed new labels and secondary packaging to highlight the unique shape of the bottle which, aside from the high content of malt whiskies inside, is arguably one of the brand’s biggest selling points.

The Antiquary, along with its 12 year old and 21 year old expressions, is sold worldwide, with significant market success in France, Portugal, Russia, Angola, UK and the USA. The new label designs were trialled in Chile in 2014 and will now be rolled out worldwide.

“The Antiquary has been around since 1888 and, particularly in the UK, is known as the blend that ‘my Grandfather used to drink’”, explains Jennifer Masson, Marketing Manager. “We want to challenge that perception and give this deserving institution a new lease of life. The new packaging will attract a wider, and younger, demographic without distancing our existing customers. The Antiquary is a cut above other blends in the market; with 45% malt content all three expressions are smooth and easy drinking.”

Stephen Bremner, Sales Director, expects to see an upturn in sales as a result of the redesign: “Much like the Tomatin Distillery, the Antiquary brand has been a sleeping giant. With the new packaging I expect to attract new customers in new markets, particularly in South America. We’ve tweaked the recipe for our entry level expression too, to better reflect the original recipe used by the Hardie brothers in 1888, resulting in the smoothest blend in recent years.”

Del Sneddon, lead designer on the Antiquary Project said: “The distinctive bottle of The Antiquary with its unique facets has charmed many for decades. We decided to enhance its form further by creating a bespoke label that follows the geometric shape of the front face and also improves standout. More detailing and calligraphy within the label was also added to ‘premiumise’ the design and cleaner typography for the brand name was introduced to bring it up-to-date. The outer cartons proudly depict The Antiquary’s distinguishing contours for ultimate impact.”

<< View Tomatin Single Malt Range

<< View more details about the Tomatin Distillery

<< Read about Planet Whiskies tour of Tomatin DIstillery

<< Read more Graham Eunson Master Distiller

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Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

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American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
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Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

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Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

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Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

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That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

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Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

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Islay whisky collection up for auction in aid of RNLI: A Group of seven malt whiskies from each of Islay’s coastal distilleries Goes Under The Hammer

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Some Scottish Whisky Available to Buy Online

Bowmore 26 Year Old - The Vintners Trilogy Single Malt Whisky
Bowmore 26 Year Old - The Vintners Trilogy Single Malt Whisky ~ 48.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Bowmore 30 Year Old - The Kinship (Hunter Laing) Single Malt Whisky
Bowmore 30 Year Old - The Kinship (Hunter Laing) Single Malt Whisky ~ 46.2% ~ 70cl

Region: Islay  ~  Type:   Scottish


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The Glenlivet XXV (25 Year Old) Single Malt Whisky
The Glenlivet XXV (25 Year Old) Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfarclas 1955 (cask 2216) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1955 (cask 2216) Family Cask Spring 2015 Release Single Malt Whisky ~ 45.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Probably Speysides Finest Distillery 50 Year Old 1967 (cask 12786) - Single Malt Whisky
Probably Speysides Finest Distillery 50 Year Old 1967 (cask 12786) - Single Malt Whisky ~ 52.5% ~ 70cl

Region: Scotch  ~  Type:   Scottish


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Velier 2 25 Year Old 1990 (cask 3510)  - Rare Cask Reserves (William G Single Malt Whisky
Velier 2 25 Year Old 1990 (cask 3510) - Rare Cask Reserves (William G Single Malt Whisky ~ 52.2% ~ 70cl

Region: Other Scotch  ~  Type:   Scottish


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Glenfarclas 1973 (cask R1) Family Cask Autumn 2014 Release Single Malt Whisky
Glenfarclas 1973 (cask R1) Family Cask Autumn 2014 Release Single Malt Whisky ~ 41.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky
Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky ~ 51.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Laphroaig 16 Year Old 1988 (The Syndicate) Single Malt Whisky
Laphroaig 16 Year Old 1988 (The Syndicate) Single Malt Whisky ~ 46% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Glenglassaugh 42 Year Old 1973 (cask 5638) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 42 Year Old 1973 (cask 5638) - Rare Cask Release Batch 3 Single Malt Whisky ~ 40.6% ~ 70cl

Region: Highland  ~  Type:   Scottish


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