The Macallan select reserve 1948 fetches £4,400 for charity - 3rd July, 2013
Published Date: 3rd July 2013
The rare and special bottle of The Macallan Select Reserve, donated by Maxxium UK, sold for £4,400 at the Masterpiece Midsummer Party Auction and will benefit Marie Curie Cancer Care; an organisation that cares for terminally ill patients and their families.
Held in a spectacular purpose-built pavilion on the South Grounds of the Royal Hospital Chelsea and hosted by Heather Kerzner, guests at the Masterpiece Midsummer Party, enjoyed The Macallan Amber cocktails while participating in an auction of art, antiques and luxury items.
Marketing Director at Maxxium UK, Peter Sandstrom commented: “We have had a fantastic response to this very special whisky and are thrilled with the result of last night’s auction which has raised £4,400 for Marie Curie Cancer Care, a very worthy cause.”
Exhibitor at Masterpiece London 2013, the capital’s leading art, antiques and design fair, The Macallan showcased Masters of Photography Annie Leibovitz prints and a specially commissioned sculpture by John Galvin which used wood from Macallan casks to display the brand’s new 1824 Series.
Throughout the eight days over 3000 consumers sampled The Macallan 1824 Series. Guests also enjoyed Macallan Amber and Sienna cocktails which were available at the restaurants and bars run by Caprice and Birley within the exhibition space. This year The Macallan’s sampling programme focuses on the contemporary art world, with the luxury malt whisky brand exhibiting at designjunction in September this year.