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SWA announces new director of strategy and communications

SWA announces new director of strategy and communications

The Scotch Whisky Association (SWA) has confirmed the internal promotion of Graeme Littlejohn to the position of Director of Strategy and Communications.  

Littlejohn joined the SWA in 2015 and has over 10 years experience working in political communications. Prior to joining the SWA, he served as Head of Office to the Chief Secretary of the Treasury at HM Treasury and has previously held posts in the Scottish Parliament, European Parliament and Westminster.

He will oversee the SWA’s external relations including, public affairs, media relations and stakeholder engagement.

Commenting on the appointment, SWA Chief Executive Karen Betts said: “I am delighted that Graeme will be moving into the role of Director of Strategy & Communication.  He has been a valuable member of the SWA team for some years, and has now proved himself ready to step up into a broader role, where he will have oversight of the delivery of the SWA’s five-year strategy, the industry’s political engagement, and of developing new and innovative ways to tell the story of Scotch.”

Graeme Littlejohn said: “There are few industries with a story to rival that of Scotch Whisky. It is a privilege to have the opportunity to tell that story, and I’m looking forward to ensuring more people discover the heritage and unrivalled quality of Scotland’s national drink in my new role.

“The industry does not take its position as the world’s premier whisky for granted. We operate in a competitive global marketplace and I will work closely with the industry to ensure the foundation for to future growth is strong.”

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Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

24 Advent Drams - Whisky Advent Calendar 24x3cl

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American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky ~ 46.5% ~ 72cl

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Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

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Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

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Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

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That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

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Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 47.6% ~ 72cl

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The Singleton of Glen Ord distillery has released its first ever limited-edition Single Malt Scotch whisky that is exclusively available to purchase at the Highland distillery. With just 6000 bottles available, The Singleton of Glen Ord will retail at RSP £90 per 70cl bottle and is bottled at 48% ABV. Read more

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Some Scottish Whisky Available to Buy Online

The English Whisky Co. Founders Private Cellar - The Final Signature Single Malt Whisky
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Region: English  ~  Type:   Scottish


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Glen Garioch 25 Year Old 1990 - Whisky is Class...ical (Silver Seal) Single Malt Whisky
Glen Garioch 25 Year Old 1990 - Whisky is Class...ical (Silver Seal) Single Malt Whisky ~ 52.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Haig Gold Label (4.5L) - 1990s Blended Whisky ~ 40% ~ 450cl

Region: Other Scotch  ~  Type:   Scottish


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Very Old & Rare Whisky Advent Calendar - Macassar Ebony (2019 Edition) Blended Whisky
Very Old & Rare Whisky Advent Calendar - Macassar Ebony (2019 Edition) Blended Whisky ~ 48% ~ 72cl

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Dalmore 20 Year Old - Vintage 1996 Single Malt Whisky
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