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SWA announces new director of strategy and communications

SWA announces new director of strategy and communications

The Scotch Whisky Association (SWA) has confirmed the internal promotion of Graeme Littlejohn to the position of Director of Strategy and Communications.  

Littlejohn joined the SWA in 2015 and has over 10 years experience working in political communications. Prior to joining the SWA, he served as Head of Office to the Chief Secretary of the Treasury at HM Treasury and has previously held posts in the Scottish Parliament, European Parliament and Westminster.

He will oversee the SWA’s external relations including, public affairs, media relations and stakeholder engagement.

Commenting on the appointment, SWA Chief Executive Karen Betts said: “I am delighted that Graeme will be moving into the role of Director of Strategy & Communication.  He has been a valuable member of the SWA team for some years, and has now proved himself ready to step up into a broader role, where he will have oversight of the delivery of the SWA’s five-year strategy, the industry’s political engagement, and of developing new and innovative ways to tell the story of Scotch.”

Graeme Littlejohn said: “There are few industries with a story to rival that of Scotch Whisky. It is a privilege to have the opportunity to tell that story, and I’m looking forward to ensuring more people discover the heritage and unrivalled quality of Scotland’s national drink in my new role.

“The industry does not take its position as the world’s premier whisky for granted. We operate in a competitive global marketplace and I will work closely with the industry to ensure the foundation for to future growth is strong.”

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Glencadam 28 Year Old 1989 (cask 7455) Single Malt Whisky ~ 56.8% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Glenfarclas 21 Year Old - 1980s Single Malt Whisky
Glenfarclas 21 Year Old - 1980s Single Malt Whisky ~ 40% ~ 75cl

Region: Speyside  ~  Type:   Scottish


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Glenglassaugh 42 Year Old 1973 (cask 5638) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 42 Year Old 1973 (cask 5638) - Rare Cask Release Batch 3 Single Malt Whisky ~ 40.6% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Springbank 26 Year Old 1991 - Single Cask (Master of Malt) Single Malt Whisky
Springbank 26 Year Old 1991 - Single Cask (Master of Malt) Single Malt Whisky ~ 43.4% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


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Carsebridge 41 Year Old  1976 (cask 12768) - Xtra Old Particular (Doug Grain Whisky
Carsebridge 41 Year Old 1976 (cask 12768) - Xtra Old Particular (Doug Grain Whisky ~ 50.8% ~ 70cl

Region: Lowland  ~  Type:   Scottish


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The Balvenie 40 Year Old Single Malt Whisky ~ 48.5% ~ 70cl

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Bruichladdich 26 Year Old 1991 (cask 12259) - Xtra Old Particular (Dou Single Malt Whisky
Bruichladdich 26 Year Old 1991 (cask 12259) - Xtra Old Particular (Dou Single Malt Whisky ~ 48% ~ 70cl

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Macallan 1938 (bottled 1980s) - Gordon & MacPhail Single Malt Whisky ~ 43% ~ 75cl

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