Highland Park Brings Midsummer Solstice To Life :: 30th June, 2016
Highland Park Single Malt Scotch Whisky, the ‘Orkney Single Malt with Viking Soul’ distributed by Maxxium UK, celebrated Midsummer Solstice with events for over 200 consumers.
The brand hosted its Midsummer Social events on June 21 and 22 at Dalston Roof Park in London to mark the official start of summer. The narrative of Highland Park is deeply rooted in Nordic traditions. The people on Orkney (1 in 3 have Viking ancestry) take huge pride in honouring the spirit of their Viking ancestors by hosting a week’s worth of events dedicated to Midsummer Solstice, when the evenings are at their longest.
The celebrations were hosted by global brand ambassador Martin Markvardsen and included torchlight whiskytastings in a bespoke bothy, Highland Park infused cocktails, boilermakers with 40ft Brewery, Nordic inspired food curated by Root + Bone as well as live music from DJ Eelke Kleijn and acoustic band Slow Club. Several bars surrounding Dalston also featured special Highland Park Solstice serves on their bar menus.
The celebrations were broadcast to a global audience with both evenings streamed live on Highland Park’s Facebook page, resulting in over 6,500 fans tuning in to watch.
Mike Mackenzie, Highland Park Brand Manager said: “Our Midsummer Social celebrated Highland Park’s Viking heritage and the start of summer. The events gave us a great opportunity to provide consumers with a unique insight into Highland Park and a true taste of Solstice style celebrations”.
Mackenzie continued: “Now that summer is well underway, we’re already looking forward to celebrations for Winter Solstice later this year.”