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Glenfiddich’s Inaugural Experimental Bartender Competition Crowns Its UK Winner: 25th July, 2016

Glenfiddich’s Inaugural Experimental Bartender Competition Crowns Its UK Winner; 25th July, 2016

25th July, London: Glenfiddich’s first global competition to find the world’s most experimental bartender kicked off with the UK being the first country to crown their winner, Shea Campbell from Orchid, Aberdeen.  

True to Glenfiddich’s maverick family values, the global search aims to recognise and reward forward thinking bartenders who collaborate with ‘mavericks’ outside the traditional drinks world, such as musicians, chefs and artists, to develop a unique and inventive Glenfiddich drinking experience.  

Shea Campbell partnered with his sister Ciara, a ceramics artist, to create different vessels allowing the drinker to explore the various flavours and aromas of the whisky, as well as experience the touch, weight and colour of the vessel itself.  

The judges’ criteria was to find someone with exceptional whisky knowledge who could bring a disruptive, category changing concept and show good commercial understanding for their idea to be replicated globally. The judges, who included Glenfiddich UK Ambassador, Mark Thomson, Glenfiddich’s Senior Brand Manager, Sarah Harding, Hannah Sharman-Cox of Drink up London and Tony Conigliaro of The Drink Factory were impressed by the strong family connection and the share-ability of the siblings’ idea. 

Shea said: “To win was very special, because this went beyond other competitions which have the liquid as the focal point, allowing us to focus on the experience. Glenfiddich have really started a new dialogue and platform for bartenders to extend their creative abilities beyond the realm of ingredient pairings and brand knowledge.” 

Glenfiddich’s UK Ambassador and judge, Mark Thomson said: “For me, this competition allows us to creatively engage with the on-trade in a new and exciting way, whilst still keeping our maverick brand values at the forefront.”   

Finalists will take part in the Glenfiddich Experimental Bartender Academy in November at the Glenfiddich Distillery in Dufftown, Scotland. The winners from UK, USA, Germany, Columbia, SA, UAE, Switzerland, India, and Australia will come together for the four day Academy where they will be tasked with hands on experiences at every stage of the whisky making process. On the fourth and final day they will present their idea to the global judges. The winning collaboration will see their idea become reality, supported by Glenfiddich.

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Whisky Advent Calendars

Are we looking for the unique whisky advent calendar for the run-up to Christmas? With 24 whiskies in each all with different types of whisky, you know you're in for a treat. We have over 50 calendars that can be bought online that contain whisky and other spirits. To see the full section, please go to Whisky Advent Calanders on Planet Whiskies.

The Whisky Shop Advent Calendar 2019

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American Whiskey, Bourbon & Rye Advent Calendar (2019 Edition) Blended Whisky
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Irish Whisky Advent Calendar (2019 Edition) Blended Whisky
Irish Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.3% ~ 72cl

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Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky
Japanese Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 44.9% ~ 72cl

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Premium Whisky Advent Calendar (2019 Edition) Blended Whisky
Premium Whisky Advent Calendar (2019 Edition) Blended Whisky ~ 46% ~ 72cl

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That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky
That Boutique-y Whisky Company Advent Calendar (2019 Edition) Blended Whisky ~ 48.4% ~ 72cl

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Old & Rare Whisky Advent Calendar (2019 Edition) Blended Whisky
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View all Whisky Advent Calendars and other advent calendars with Gin, Tequila, Vodka, Absinthe, Armagnac, Mezcal and Rum

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Some Scottish Whisky Available to Buy Online

Seagrams 7 Crown (1.75L) - 1980s Blended Whisky
Seagrams 7 Crown (1.75L) - 1980s Blended Whisky ~ 40% ~ 175cl

Region: Canadian  ~  Type:   Scottish


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Glenfarclas 1984 (cask 6033) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1984 (cask 6033) Family Cask Winter 2015 Release Single Malt Whisky ~ 49.4% ~ 70cl

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Glenlochy 35 Year Old 1980 (cask 3232) - Cask Strength Collection Rare Single Malt Whisky
Glenlochy 35 Year Old 1980 (cask 3232) - Cask Strength Collection Rare Single Malt Whisky ~ 51.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


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The Balvenie 40 Year Old 3cl Sample Single Malt Whisky
The Balvenie 40 Year Old 3cl Sample Single Malt Whisky ~ 48.5% ~ 3cl

Region: Speyside  ~  Type:   Scottish


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Glenglassaugh 44 Year Old 1972 (cask 1721) - Rare Cask Release Batch 3 Single Malt Whisky
Glenglassaugh 44 Year Old 1972 (cask 1721) - Rare Cask Release Batch 3 Single Malt Whisky ~ 42.2% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Sullivans Cove 17 Year Old American Oak Single Malt Whisky
Sullivans Cove 17 Year Old American Oak Single Malt Whisky ~ 47.5% ~ 70cl

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Glenfarclas 1961 Glencairn Crystal Decanter Single Malt Whisky
Glenfarclas 1961 Glencairn Crystal Decanter Single Malt Whisky ~ 43% ~ 75cl

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Glenfarclas 1962 (cask 3245) Family Cask Autumn 2013 Release Single Malt Whisky
Glenfarclas 1962 (cask 3245) Family Cask Autumn 2013 Release Single Malt Whisky ~ 45.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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The Macallan Oscuro Single Malt Whisky
The Macallan Oscuro Single Malt Whisky ~ 46.5% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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The Macallan Diamond Jubilee Single Malt Whisky
The Macallan Diamond Jubilee Single Malt Whisky ~ 52% ~ 70cl

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