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Chivas Brothers Appoints M&C Saatchi as Ballantine's Global Advertising Agency - 19th November, 2012

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has announced the appointment of M&C Saatchi as the new global advertising agency for Ballantine’s, the world’s No. 2 Scotch whisky.

The award-winning agency has been appointed following a four-month review process and is tasked with asserting Ballantine’s position as one of the most dynamic and brave whisky brands in the world to its global audience. New activations will have a particular focus on Spain, France, Russia, Poland, Latin America, China and Korea.

M&C Saatchi’s central Ballantine’s account team will be based in London with local teams in place in key markets. The agency will take over the Ballantine’s account from incumbent agency, Publicis, who will continue to work with Chivas Brothers on integrated marketing campaigns for Beefeater Gin and The Glenlivet. 

Eric Benoist, International Marketing Director for Chivas Brothers commented ‘Throughout the review process, M&C Saatchi impressed us with their excellent understanding and appreciation of Ballantine’s. They demonstrated considered, strategic thinking, an insightful and original approach to creative work and they also showed great passion and commitment to working with us.  We are looking forward to partnering with M&C Saatchi and building an ambitious future for Ballantine’s.”

A brand renowned for its dynamic and engaging marketing initiatives such as ‘Leave an Impression’, Ballantine’s is the No. 1 whisky in Europe, and the world’s No. 2 Scotch whisky by volume, selling over 70 million bottles a year worldwide.

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Bowmore 42 Year Old 1974 (cask 4435) - Cask Strength Collection Rare R Single Malt Whisky ~ 49.6% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Springbank 21 Year Old 1996 - Single Cask (Master of Malt) Single Malt Whisky
Springbank 21 Year Old 1996 - Single Cask (Master of Malt) Single Malt Whisky ~ 55.2% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


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Glenfarclas 1980 (cask 1413) Family Cask Summer 2018 Release Single Malt Whisky
Glenfarclas 1980 (cask 1413) Family Cask Summer 2018 Release Single Malt Whisky ~ 47.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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The John Walker King George V Blended Whisky
The John Walker King George V Blended Whisky ~ 43% ~ 70cl

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Ardbeg 10 Year Old 2000 (cask 368) - Single Cask Single Malt Whisky
Ardbeg 10 Year Old 2000 (cask 368) - Single Cask Single Malt Whisky ~ 55.9% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Avonside-Glenlivet 35 Year Old 1938 Blended Whisky
Avonside-Glenlivet 35 Year Old 1938 Blended Whisky ~ 43% ~ 75cl

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Highland Park 26 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Highland Park 26 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 50.2% ~ 50cl

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The Glenrothes 1969 (bottled 2013) (cask 11485) 3cl Sample Single Malt Whisky
The Glenrothes 1969 (bottled 2013) (cask 11485) 3cl Sample Single Malt Whisky ~ 42.9% ~ 3cl

Region: Speyside  ~  Type:   Scottish


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Laphroaig 20 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Laphroaig 20 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 49.9% ~ 50cl

Region: Islay  ~  Type:   Scottish


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Springbank 20 Year Old 1998 - Single Cask (Master of Malt) Single Malt Whisky
Springbank 20 Year Old 1998 - Single Cask (Master of Malt) Single Malt Whisky ~ 48.1% ~ 70cl

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