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Chivas Brothers Appoints M&C Saatchi as Ballantine's Global Advertising Agency - 19th November, 2012

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has announced the appointment of M&C Saatchi as the new global advertising agency for Ballantine’s, the world’s No. 2 Scotch whisky.

The award-winning agency has been appointed following a four-month review process and is tasked with asserting Ballantine’s position as one of the most dynamic and brave whisky brands in the world to its global audience. New activations will have a particular focus on Spain, France, Russia, Poland, Latin America, China and Korea.

M&C Saatchi’s central Ballantine’s account team will be based in London with local teams in place in key markets. The agency will take over the Ballantine’s account from incumbent agency, Publicis, who will continue to work with Chivas Brothers on integrated marketing campaigns for Beefeater Gin and The Glenlivet. 

Eric Benoist, International Marketing Director for Chivas Brothers commented ‘Throughout the review process, M&C Saatchi impressed us with their excellent understanding and appreciation of Ballantine’s. They demonstrated considered, strategic thinking, an insightful and original approach to creative work and they also showed great passion and commitment to working with us.  We are looking forward to partnering with M&C Saatchi and building an ambitious future for Ballantine’s.”

A brand renowned for its dynamic and engaging marketing initiatives such as ‘Leave an Impression’, Ballantine’s is the No. 1 whisky in Europe, and the world’s No. 2 Scotch whisky by volume, selling over 70 million bottles a year worldwide.

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Craigduff 45 Year Old 1973 (cask 2518) - 30th Anniversary Gift Box (Si Single Malt Whisky
Craigduff 45 Year Old 1973 (cask 2518) - 30th Anniversary Gift Box (Si Single Malt Whisky ~ 45.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky
Glenfarclas 1965 (cask 4512) Family Cask Spring 2015 Single Malt Whisky ~ 51.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Caol Ila 26 Year Old 1991 (cask 4678) - Mackillops Choice Single Malt Whisky
Caol Ila 26 Year Old 1991 (cask 4678) - Mackillops Choice Single Malt Whisky ~ 50.4% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Clynelish 14 Year Old - Flora and Fauna - 1990s Single Malt Whisky
Clynelish 14 Year Old - Flora and Fauna - 1990s Single Malt Whisky ~ 43% ~ 70cl

Region: Highland  ~  Type:   Scottish


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Clynelish 21 Year Old 1997 (cask 12781) - Xtra Old Particular (Douglas Single Malt Whisky
Clynelish 21 Year Old 1997 (cask 12781) - Xtra Old Particular (Douglas Single Malt Whisky ~ 54.7% ~ 70cl

Region: Highland  ~  Type:   Scottish


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The Last Drop 1971 Blended Scotch Blended Whisky
The Last Drop 1971 Blended Scotch Blended Whisky ~ 46.7% ~ 75cl

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Tullibardine 52 Year Old 1962 - Custodians Collection Single Malt Whisky
Tullibardine 52 Year Old 1962 - Custodians Collection Single Malt Whisky ~ 40.1% ~ 70cl

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Bunnahabhain 30 Year Old - The Kinship (Hunter Laing) Single Malt Whisky ~ 48.5% ~ 70cl

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Bruichladdich 32 Year Old 1977 - DNA (2nd Edition) Single Malt Whisky
Bruichladdich 32 Year Old 1977 - DNA (2nd Edition) Single Malt Whisky ~ 47.4% ~ 70cl

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1812 Indefatigable Single Malt Whisky
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