Whisky storms to the top of Knight Frank Luxury Investment Index with 40% annual growth

Edinburgh, UK – The Wealth Report 2019, released today, reveals that new entrant whisky has topped the Knight Frank Luxury Investment Index (KFLII), surging in value by 40% over the 12 months to Q4 2018. 

The Knight Frank Rare Whisky 100 Index, featured for the first time in the KFLII and compiled by Rare Whisky 101, contains 100 bottles of the world’s most desirable rare Scotch whisky. The index tracks actual UK auction prices of these bottles, finding that over the past ten years values have increased by almost 600%. 

The most significant sale of 2018 was a unique bottle of Macallan 1926, hand painted by Irish artist Michael Dillon, that sold for a record-breaking £1.2million in November. This incredible rise in values has been partially driven by the Asian market, as sales of Scotch whisky to India, China and Singapore rose by 44%, 35% and 24% respectively in the first half of 2018 according to the Scotch Whisky Association, with single malts totalling almost 30% of total exports. 

Andrew Shirley, editor of The Wealth Report and the Knight Frank Luxury Investment Index, commented: “The stunning price growth of rare single malt whiskies shows that the appetite for new “alternative” asset classes remains strong among high-net-worth investors. However, we are seeing growth soften for some of the other asset classes in KFLII like classic cars that had been performing exceptionally strongly. This is partly down to a slowdown in activity by speculative investors and a return to a genuine collector-driven market. Despite this, the best examples in each asset class are still setting records when they come up for sale (see below).”

Andy Simpson, Co-founder Rare Whisky 101 said: “While rare whisky remains a somewhat fledgling asset class compared to some other passion investments, the market for rare and vintage bottles has witnessed extraordinary growth over the past ten years, both in terms of the volume of whisky being traded and the value of that whisky. The key to rare whisky’s sustained growth as an asset class, is the passion buyers worldwide share for investing, collecting, and occasionally drinking, some of the best and rarest Scotch whisky ever made!”

The KFLII shows that whisky is followed by coins (12% annual growth) and wine and art (9% growth). In terms of Art - KFLII’s top performing asset class in 2017 - we now track the performance of works by 10,000 artists using the AMR All-Art Index to provide a more complete view of the market. 

Record-breaking sales also took place for a number of the KFLII’s other asset classes in 2018:

• In the classic car market, a 1962 Ferrari 250 GTO was sold for US$48 million – the most expensive car sold at auction. Another sold privately for a rumoured US$70 million

• The Marie Antoinette pearl pendant was sold by Sotheby’s for US$36 million, the most expensive piece of pearl jewellery sold at auction

• Christie’s US$833 million spring sale of objects belonging to the Rockefeller estate was the highest auction total ever for a single collection

• The US$90 million sale of David Hockney’s Portrait of An Artist in November was a record for a living artist

Knight Frank Luxury Investment Index (to Q4 2018) 

All data to Q4 2018 except stamps (Q4 2017) and watches (Q2 2018). Reflecting demand Chinese Ceramics have been replaced with Rare Whisky. Following the decision of Stanley Gibbons to cease its coin and stamp indices this data is now provided by Art Market Research. Art is now based on the Art Market Research All Art Index, which tracks around 10,000 painters 

Compiled by Knight Frank research using data from Art Market Research.com (art, jewellery, watches, stamps, coins, furniture) Fancy Color Research Foundation (coloured diamonds) HAGI (classic cars) Rare Whisky 101 (whisky) Wine Owners (wine) 

Comparative assets