Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Latest News from the whisky industry - The Famous Grouse - The Black Grouse - 27th October 2009

The below information is from The Famous Grouse and the contents has not been modified.

The Black Grouse spreads its wings

A bottle of Black Grouse - Growth is sales around the UK in 200827 October 2009 - The Black Grouse, distributed by Maxxium UK, has secured a significant increase in off-trade listings, with new accounts including over 400 Tesco stores, 171 Asda and 300 Morrison stores nationwide in addition to its existing listing with Sainsbury’s.

This expansion builds on the success the brand has enjoyed since it launched into the UK in 2008, which has seen the brand grow by +18% in the last 9 months.

The Black Grouse is a brand with significant investment behind it this Christmas. It is being supported by a nationwide sampling campaign in 64 Sainsbury’s stores combined with major train stations to introduce the brand’s recommended serve of The Black Grouse and coke - Black & Black. This rich and flavoursome smoky whisky marries the trademark quality and smoothness of The Famous Grouse with the aromatic peatiness of an Islay Malt.

The Black Grouse is an important brand extension for The Famous Grouse, appealing to Islay Malt drinkers who appreciate the smoky, peaty flavour of The Black Grouse, and taps into those drinking occasions where blended Scotch drinkers are looking for a dram with a more challenging taste. This year, The Black Grouse was awarded a Gold – Best in Class medal at the IWSC (International Wine and Spirits Competition) in the Scotch Whisky category, and in his 2008 ‘Scotch Whisky Bible’, Jim Murray hailed it as “a real treasure -the best new blended scotch whisky” awarding a total score of 94/100.

In a pioneering new partnership with the Royal Society for the Protection of Birds (RSPB), 50p from every bottle sold is being donated to a conservation campaign to save black grouse across the UK. To date, £30,000 has been generated for the charity through sales of the new whisky.

The Black Grouse has commenced a major sampling campaign this October and November in Edinburgh and Glasgow train stations as well as sampling activity in city centre bars and train stations in Manchester, Newcastle and Liverpool. The brand will also support Burns Night this year seeing kits go into 300 bars in Scotland with a smaller number heading south of the border in an aim of drive awareness to the brand.

Victoria Jackson, Maxxium UK’s brand manager for The Black Grouse, said: “It’s been toasted by the critics, it’s flown off the shelves in other markets and after a successful launch in Sainsbury’s last year it is really starting to take off in the home market too.

“The full bodied taste of The Black Grouse is designed to appeal to experiential whisky consumers who are looking to take their enjoyment of blended whisky to the next level. It’s a dark and mellow liquid that combines the smoothness of The Famous Grouse with the smokiness of an Islay malt to create this rather unconventional liquid.”

For more information on The Black Grouse please visit www.black-grouse.com

To read more about The Black Grouse and buy online click here

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

Ardbeg Wee Beastie – The Distillery’s Latest Smoky Whisky Is Wreaking Flavour In Its Path

Ardbeg launches a new permanently available 5 Year Old expression – Ardbeg Wee Beastie 

Ardbeg Wee Beastie – The Distillery’s Latest Smoky Whisky Is Wreaking Flavour In Its Path

From April of this year, whisky lovers around the world will get the chance to experience the latest permanent expression to join the Ardbeg core range – Ardbeg Wee Beastie. And at just 5 years old, this feisty and intensely powerful smoky whisky is untamed by age. Read more

-------------------------------------------------

Tullibardine reveals the latest edition to its award-winning range of whiskies.

Tullibardine reveals the latest edition to its award-winning range of whiskies

Tullibardine has unveiled the newest addition to its award-winning Fine Aged Collection – the Tullibardine 15-Year-Old Read more

-------------------------------------------------

Redbreast Irish Whiskey Introduces Its Oldest Ever Permanent Expression, 27 Years In The Making

Redbreast Irish Whiskey Introduces Its Oldest Ever Permanent Expression, 27 Years In The Making

Irish Distillers, makers of some of the world’s most enjoyed whiskeys, has introduced Redbreast 27 Year Old, the oldest permanent expression in the beloved Redbreast series. An iconic addition to the collection, Redbreast 27 Year Old includes whiskey matured in ruby port barrels from Portugal’s Douro Valley to bring a new complexity and depth to the Redbreast collection. Read more

-------------------------------------------------

Limited-edition Glenfarclas Pagoda Ruby Reserve released in Glencairn Crystal decanters embellished with rubies

Limited-edition Glenfarclas Pagoda Ruby Reserve released in Glencairn Crystal decanters embellished with rubies

Glenfarclas has globally released it’s much awaited limited-edition Pagoda Ruby Reserve. The distillery’s oldest whisky released to date has been aged for 62 years and is beautifully presented in a stunning Glencairn decanter featuring hand-mounted precious rubies. Read more

-------------------------------------------------

Kerry and Derek Campbell, are behind new micro-distillery set for John O’Groats, Scotland's Northernmost Mainland Whisky Distillery

Local husband and wife team Kerry and Derek Campbell set to open John O'Groats whisky distillery in the summer of 2021

A new micro Scotch whisky distillery is set to open in John O’Groats in 2021, following planning permission secured yesterday (2 March 2020) for a 32,670 square foot site which will house a distillery, visitor centre and bonded warehouse. Read more

-------------------------------------------------

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Oban 21 Year Old (Special Release 2018) Single Malt Whisky
Oban 21 Year Old (Special Release 2018) Single Malt Whisky ~ 57.9% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £445.00
World-wide delivery available - Price Subject to Change


Springbank 21 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Springbank 21 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 47.5% ~ 50cl

Region: Campbeltown  ~  Type:   Scottish


Buy Now for £339.95
World-wide delivery available - Price Subject to Change


Glen Garioch 36 Year Old 1968 - Old & Rare Platinum (Douglas Laing) Single Malt Whisky
Glen Garioch 36 Year Old 1968 - Old & Rare Platinum (Douglas Laing) Single Malt Whisky ~ 55.9% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £1,495.00
World-wide delivery available - Price Subject to Change


The Girvan Patent Still 30 Year Old Grain Whisky
The Girvan Patent Still 30 Year Old Grain Whisky ~ 42% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £385.00
World-wide delivery available - Price Subject to Change


Dalmore 45 Year Old Single Malt Whisky
Dalmore 45 Year Old Single Malt Whisky ~ 40% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £11,000.00
World-wide delivery available - Price Subject to Change


Macallan 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Macallan 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 43.6% ~ 50cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,099.95
World-wide delivery available - Price Subject to Change


Glenfiddich 33 Year Old 1973 - Vintage Reserve Single Malt Whisky
Glenfiddich 33 Year Old 1973 - Vintage Reserve Single Malt Whisky ~ 46.5% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,750.00
World-wide delivery available - Price Subject to Change


Rosebank 26 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Rosebank 26 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 48.5% ~ 50cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £1,401.95
World-wide delivery available - Price Subject to Change


Dalmore Quintessence Single Malt Whisky
Dalmore Quintessence Single Malt Whisky ~ 45% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £908.17
World-wide delivery available - Price Subject to Change


Bowmore 42 Year Old 1974 (cask 4435) - Cask Strength Collection Rare R Single Malt Whisky
Bowmore 42 Year Old 1974 (cask 4435) - Cask Strength Collection Rare R Single Malt Whisky ~ 49.6% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £2,250.00
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter