Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

The Macallan :: MasterChef Winner Toasts Launch of New Scotch Beef Campaign :: 2nd February, 2015

The Macallan :: MasterChef Winner Toasts Launch of New Scotch Beef Campaign :: 2nd February, 2015

BBC MasterChef: The Professionals winner Jamie Scott today (2 February 2015) launched a new campaign to promote Scotch Beef PGI which was recently named Scotland’s favourite food*.

Jamie, who is head chef at Rocca Restaurant, St Andrews, joined staff at The Macallan distillery in Speyside to raise a glass of one of world’s most iconic Scotch whiskies to the success of the campaign, which aims to very clearly differentiate Scotch Beef.

The nine week Quality Meat Scotland campaign, which kicks off this week, has a strapline of “There’s beef, there’s Scottish beef, then there’s Scotch Beef”. It will showcase Scotch Beef and the flavour, provenance, traceability and integrity which underpin the brand’s PGI (Protected Geographical Indication) status.

Over 4.7 million consumers will be targeted across Scotland and Greater London during February and March to inform, educate and inspire them to use Scotch Beef when they cook.

Jamie, who selected Scotch Beef as the main course for the final of MasterChef, donned his chef whites to serve up a delicious Scotch Beef dish at The Macallan Distillery to toast the launch of the campaign.

Jamie said: "Scotch Beef is a premium product and I am not surprised in the slightest that it has been named Scotland's favourite food.

“I want to help share our love of Scotch Beef with consumers across the UK especially given that 2015 is Scotland's Year of Food and Drink. 

"It is such a versatile product and although it is simple to cook with, it is also very impressive which is the main reason I chose to include it in my final dish on MasterChef and feature it regularly on the menu at Rocca St Andrews. I always look for the Scotch Beef logo so I know I'm getting the best."

Laurent Vernet, head of marketing at QMS, said: “By targeting professionals, food enthusiasts and busy families alike, this campaign aims to show just how simple and versatile cooking with Scotch Beef can be. It is an every day premium product that can be enjoyed as part of a healthy, balanced diet.

“By choosing Scotch Beef, we want consumers to know they are choosing the best product out there in terms of quality, taste and provenance.. Scotch Beef is also underpinned by one of the longest-running quality assurance schemes in the world.”

PGI status guarantees the meat is sourced from selected Scottish farms that must adopt best practice regarding animal welfare and natural production methods. The PGI is a guarantee of a genuinely authentic product.

www.themacallan.com    

Photo :: Masterchef Winner Toasts Launch of New Scotch Beef Campaign BBC: The Professionals winner Jamie Scott today (2 February 2015) launched a new Quality Meat Scotland campaign behind Scotch Beef PGI, recently named Scotland’s favourite food, following an independent survey. Jamie, who is head chef at Rocca Restaurant, St Andrews, joined staff at The Macallan distillery in Speyside. (LtoR) Alan Taylor, Mark Wheeler and Richard Burgin to raise a glass of one of world’s most iconic Scotch whiskies to the success of the new campaign, which highlights the quality of Scotch Beef and aims to very clearly differentiate Scotch Beef.

<< View Single Malt Whiskies in The Macallan range

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Tasting Sets for Whisky and Gin

Whisky gift for Father's Day 2019

BUY WHISKY TASTING SET FOR £24.95

Gin gift for Father's Day 2019

BUY GIN TASTING SET FOR £24.95

VIEW OTHER IDEAL WHISKY GIFTS FOR FATHER'S DAY 2019

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

Lagg Distillery, Isle of Arran 2nd Distillery officially opens to the public

Lagg Distillery, Isle of Arran 2nd Distillery officially opens to the public

Lagg Distillery, the second on the Isle of Arran, has officially opened its doors to the general public and is now welcoming visitors to the brand new site. Read more

Talisker bodega series launches talisker 41-year-old. Skye’s oldest distillery: a 1978 Vintage Single Malt Whisky

Talisker unveils the second release from the Bodega series, a 41-year-old aged in Manzanilla sherry casks

Talisker bodega series launches talisker 41-year-old

From August, Talisker will unveil the second release of only 2,000 bottles from the Talisker Bodega Series and the oldest official Single Malt, to date, from Skye’s oldest distillery: a 41-year-old 1978 Vintage.. Read more

Glen Scotia Distillery’s push reaches UK parliament to position Campbeltown as the "whiskiest place in the world"

Glen Scotia Distillery's push reaches UK parliament to position Campbeltown as the whiskiest place in the world

Glen Scotia Distillery’s push to position Campbeltown as the “whiskiest place in the world” has made it all the way to Westminster, where the campaign has been recognised by a parliamentary motion. Read more

Distell digitally launches 2019 limited release malt collection: Malts from Bunnahabhain, Tobermory and Deanston Distilleries

Distell digitally launches 2019 limited release malt collection: Malts from Bunnahabhain, Tobermory and Deanston Distilleries

Award-winning whisky producer, Distell has chosen a modern and progressive route to unveiling its 2019 Limited Release Collection, reaching influencers and whisky lovers old and new solely through film and social media.  Read more

Jura Single Malt Scotch Whisky announces rare opportunity to join tiny island distillery off the West Coast of Scotland

Jura Single Malt Scotch Whisky announces rare opportunity to join tiny island distillery off the West Coast of Scotland

Applications are open to become the Brand Home Manager at the popular Single Malt Whisky Distillery. Jura are seeking applicants to join the distillery team which sits at the heart of the tiny island community, with current population at c.212 people. Read More

Eden Mill Unveil £3.1m New Distillery Plans for new Production facilities in St Andrews, Fife.

Eden Mill Unveil £3.1m New Distillery Plans for new Production facilities in St Andrews, Fife.

Eden Mill, the award-winning Scottish gin and whisky distiller, has submitted a planning application for a major £3.1m development of new production facilities in St Andrews, Fife, which is part of a longer term £8m investment programme. Read more

Mackmyra Svensk Whisky turns 20, Sweden's first ever single malt whisky distillery

Mackmyra Svensk Whisky turns 20, Sweden's first ever single malt whisky distillery

Mackmyra is turning 20 this year, both as a company and Sweden’s first ever single malt whisky distillery. Under the tagline “The Swedish Original since 1999”, our vision to be at the cutting edge and produce world-class, innovative and eco-friendly malt whisky is the same today as it was when we started. After 20 years of hard work, we now enjoy a well-deserved position as a leading distillery in the New World Whisky category. Read more

Glenfiddich Elevates Flagship Range With Sophisticated Redesign for 12 and 15 year old bottles.

World’s Most Awarded Single Malt Scotch Whisky takes signature 12 and 15 Year Old expressions to the next level

Glenfiddich Elevates Flagship Range With Sophisticated Redesign for 12 and 15 year old bottles.

18th June 2019, Dufftown: Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, pays homage to its origins in the Valley of the Deer with a striking new package design for its 12 and 15 Year Old iconic whiskies. The new packaging will be rolled out in the UK and US to begin with from 18th June 2019, with Small Batch 18 Year Old following suit in 2020. Read more

Planning permission approved for Clynelish Distillery New Look visitor experience by Highland Council

Planning permission approved for Clynelish Distillery New Look visitor experience by Highland Council

A key milestone has been reached in the journey to transform the Clynelish Distillery visitor experience after Highland Council formally granted planning permission for the development today (Monday 17th June 2019). Read more

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Bruichladdich 1984/32 - All In Single Malt Whisky
Bruichladdich 1984/32 - All In Single Malt Whisky ~ 43.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £700.00
World-wide delivery available - Price Subject to Change


The Macallan No.6 in Lalique Decanter Single Malt Whisky
The Macallan No.6 in Lalique Decanter Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,500.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1968 (cask 5243) Family Cask Summer 2016 Release Single Malt Whisky
Glenfarclas 1968 (cask 5243) Family Cask Summer 2016 Release Single Malt Whisky ~ 41.7% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,228.88
World-wide delivery available - Price Subject to Change


Aberlour 21 Year Old 1970 (bottled 1991) Single Malt Whisky
Aberlour 21 Year Old 1970 (bottled 1991) Single Malt Whisky ~ 43% ~ 75cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £699.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1974 (cask 5787) Family Cask Spring 2017 Release Single Malt Whisky
Glenfarclas 1974 (cask 5787) Family Cask Spring 2017 Release Single Malt Whisky ~ 55.1% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,500.00
World-wide delivery available - Price Subject to Change


The Glenrothes 25 Year Old - Soleo Collection Single Malt Whisky
The Glenrothes 25 Year Old - Soleo Collection Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £320.00
World-wide delivery available - Price Subject to Change


Glen Garioch 36 Year Old 1968 - Old & Rare Platinum (Douglas Laing) Single Malt Whisky
Glen Garioch 36 Year Old 1968 - Old & Rare Platinum (Douglas Laing) Single Malt Whisky ~ 55.9% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £1,999.95
World-wide delivery available - Price Subject to Change


Teaninich 23 Year Old 1973 - Rare Malts Single Malt Whisky
Teaninich 23 Year Old 1973 - Rare Malts Single Malt Whisky ~ 57.1% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £495.00
World-wide delivery available - Price Subject to Change


Macallan 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Macallan 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 40.2% ~ 50cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £849.95
World-wide delivery available - Price Subject to Change


Glenfarclas 30 Year Old (Old Bottling) Single Malt Whisky
Glenfarclas 30 Year Old (Old Bottling) Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £449.50
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter