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Jameson Highlights the worlds greatest urban escapes with the launch of new travel retail exclusive - 9th August, 2012

Jameson, the world’s No 1 Irish whiskey, has launched a new, innovative, limited edition bottle that captures urban iconography from some of the world’s most exciting cities, while also highlighting some of the best bars to visit in these cities.

The Jameson Great Urban Escapes bottle is available exclusively through Travel Retail channels, for a limited period from this month. It is aimed at urban explorers who choose adventurous city breaks over beach holidays.

The contemporary bottle is adorned with logos and emblems from the top districts of seven cities across the world, including Dublin – the home of Jameson – London, New York and Stockholm. It also highlights 11 top bars in these cities that locals would recommend you visit and where Jameson is a whiskey of choice. Bars featured include The Rusty Knot in Manhattan, Queen of Hoxton, in London, and Le Pompon, in Paris.

To support the launch, a city guide app has been created that will provide travellers with an insider’s guide on what to see and do in four of the chosen cities. To access the app consumers will be directed to a QR code** that will feature on supporting POS material. For those without access to smartphone technology, a traditional printed city guide will also be available alongside the bottle which will further extend the reach of the campaign.

International Brand Director for Jameson, Nick Blacknell, says: “With 16% volume growth year-on-year*, the Travel Retail sector continues to be a significant focus for Jameson and its international growth plans. With the Great Urban Escapes bottle, we want to capture the independent spirit displayed by consumers who are increasingly taking adventurous city breaks and offer them alternative sites to visit that will further enhance their urban experience.”

The Jameson Great Urban Escapes bottle is available now in key international hubs across Europe, the Americas, Gulf and Pacific Travel Retail.

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Some Scottish Whisky Available to Buy Online

SMWS L1.39 11 Year Old 1982 Single Malt Whisky
SMWS L1.39 11 Year Old 1982 Single Malt Whisky ~ 57.2% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £495.00
World-wide delivery available - Price Subject to Change


Bowmore 21 Year Old - The Kinship (Hunter Laing) Single Malt Whisky
Bowmore 21 Year Old - The Kinship (Hunter Laing) Single Malt Whisky ~ 53.2% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £499.95
World-wide delivery available - Price Subject to Change


Macallan-Glenlivet 1968 (bottled 1979) - Berry Bros. & Rudd Single Malt Whisky
Macallan-Glenlivet 1968 (bottled 1979) - Berry Bros. & Rudd Single Malt Whisky ~ 42.8% ~ 76cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,200.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1970 (cask 2026) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1970 (cask 2026) Family Cask Spring 2015 Release Single Malt Whisky ~ 53% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,988.00
World-wide delivery available - Price Subject to Change


Glenfarclas 1976 (cask 3110) Family Cask Winter 2015 Release Single Malt Whisky
Glenfarclas 1976 (cask 3110) Family Cask Winter 2015 Release Single Malt Whisky ~ 45.9% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,990.01
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Talisker 24 Year Old 1953 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky
Talisker 24 Year Old 1953 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky ~ 43% ~ 75cl

Region: Island  ~  Type:   Scottish


Buy Now for £2,000.00
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Avonside-Glenlivet 33 Year Old 1938 Blended Whisky
Avonside-Glenlivet 33 Year Old 1938 Blended Whisky ~ 43% ~ 75cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,000.00
World-wide delivery available - Price Subject to Change


Rosebank 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
Rosebank 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky ~ 49.2% ~ 50cl

Region: Lowland  ~  Type:   Scottish


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Glenmorangie 1975 Tain LHermitage Single Malt Whisky
Glenmorangie 1975 Tain LHermitage Single Malt Whisky ~ 46% ~ 70cl

Region: Highland  ~  Type:   Scottish


Buy Now for £1,695.00
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Glen Moray Mastery Single Malt Whisky
Glen Moray Mastery Single Malt Whisky ~ 52.3% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £828.35
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