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Jameson Highlights the worlds greatest urban escapes with the launch of new travel retail exclusive - 9th August, 2012

Jameson, the world’s No 1 Irish whiskey, has launched a new, innovative, limited edition bottle that captures urban iconography from some of the world’s most exciting cities, while also highlighting some of the best bars to visit in these cities.

The Jameson Great Urban Escapes bottle is available exclusively through Travel Retail channels, for a limited period from this month. It is aimed at urban explorers who choose adventurous city breaks over beach holidays.

The contemporary bottle is adorned with logos and emblems from the top districts of seven cities across the world, including Dublin – the home of Jameson – London, New York and Stockholm. It also highlights 11 top bars in these cities that locals would recommend you visit and where Jameson is a whiskey of choice. Bars featured include The Rusty Knot in Manhattan, Queen of Hoxton, in London, and Le Pompon, in Paris.

To support the launch, a city guide app has been created that will provide travellers with an insider’s guide on what to see and do in four of the chosen cities. To access the app consumers will be directed to a QR code** that will feature on supporting POS material. For those without access to smartphone technology, a traditional printed city guide will also be available alongside the bottle which will further extend the reach of the campaign.

International Brand Director for Jameson, Nick Blacknell, says: “With 16% volume growth year-on-year*, the Travel Retail sector continues to be a significant focus for Jameson and its international growth plans. With the Great Urban Escapes bottle, we want to capture the independent spirit displayed by consumers who are increasingly taking adventurous city breaks and offer them alternative sites to visit that will further enhance their urban experience.”

The Jameson Great Urban Escapes bottle is available now in key international hubs across Europe, the Americas, Gulf and Pacific Travel Retail.

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Some Scottish Whisky Available to Buy Online

Highland Park 26 Year Old 1990 (cask 15705) - Cask Strength Collection Single Malt Whisky
Highland Park 26 Year Old 1990 (cask 15705) - Cask Strength Collection Single Malt Whisky ~ 45% ~ 70cl

Region: Island  ~  Type:   Scottish


Buy Now for £410.66
World-wide delivery available - Price Subject to Change


Samaroli Diamond (2017 Edition) Blended Malt Whisky
Samaroli Diamond (2017 Edition) Blended Malt Whisky ~ 40% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £437.30
World-wide delivery available - Price Subject to Change


Caol Ila 20 Year Old 1990 (The Syndicate) Single Malt Whisky
Caol Ila 20 Year Old 1990 (The Syndicate) Single Malt Whisky ~ 53.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £350.00
World-wide delivery available - Price Subject to Change


Glenfiddich Excellence 26 Year Old Single Malt Whisky
Glenfiddich Excellence 26 Year Old Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £359.90
World-wide delivery available - Price Subject to Change


Glen Keith 1967 (bottled 2003) - Connoisseurs Choice (Gordon & MacPhai Single Malt Whisky
Glen Keith 1967 (bottled 2003) - Connoisseurs Choice (Gordon & MacPhai Single Malt Whisky ~ 46% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £500.00
World-wide delivery available - Price Subject to Change


The Macallan 18 Year Old 1983 Single Malt Whisky
The Macallan 18 Year Old 1983 Single Malt Whisky ~ 43% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £2,495.00
World-wide delivery available - Price Subject to Change


Bruichladdich 26 Year Old 1991 (cask 12259) - Xtra Old Particular (Dou Single Malt Whisky
Bruichladdich 26 Year Old 1991 (cask 12259) - Xtra Old Particular (Dou Single Malt Whisky ~ 48% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £314.38
World-wide delivery available - Price Subject to Change


Dailuaine 30 Year Old 1973 (cask 14739) - First Cask Single Malt Whisky
Dailuaine 30 Year Old 1973 (cask 14739) - First Cask Single Malt Whisky ~ 46% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £350.00
World-wide delivery available - Price Subject to Change


The Glenlivet 30 Year Old - Cellar Collection Single Malt Whisky
The Glenlivet 30 Year Old - Cellar Collection Single Malt Whisky ~ 48% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £1,250.00
World-wide delivery available - Price Subject to Change


Bladnoch Talia 27 Year Old - Bourbon Cask Finish Single Malt Whisky
Bladnoch Talia 27 Year Old - Bourbon Cask Finish Single Malt Whisky ~ 43% ~ 70cl

Region: Lowland  ~  Type:   Scottish


Buy Now for £305.00
World-wide delivery available - Price Subject to Change


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