Planet Whiskies :: Scottish Single Malt Whisky, Scotch, Distilleries, American Bourbon, Japanese, Irish

World-Wide Whisky News by Planet Whiskies | Buy your whisky online

To advertise on Planet Whiskies visit our contact us page

Irish Distillers Introduces New Flavours And New Look For Paddy Irish Whiskey - 1st October, 2013

PADDY - New Flavours And New Look For Paddy Irish Whiskey - Irish DistillersIrish Distillers Pernod Ricard, the world’s leading Irish whiskey producer, has given its iconic PADDY Irish Whiskey a packaging makeover and announced the release of two new PADDY flavour variants aimed at bringing sociable millennial consumers to the Irish whiskey category.

An eye-catching new bottle for the core PADDY expression – Irish Distillers’ special three-whiskey blend of pot still whiskey, grain whiskey and malt whiskey – features new tactile embossing features to the sides of the bottle while the famous multi-coloured map of Ireland on the label is retained. Also new is a heritage endorsement flashing The Paddy Flaherty Brand in homage to the man from whom the brand takes its very name, a ‘Soft & Mellow’ liquid taste profile on the neck, while a new signature of approval from original founder James Murphy demonstrates the rich history and crafted credentials of the brand.

The new PADDY flavour variants have been created with a lighter flavour profile which, coupled with a distinctive bottle design and impactful marketing campaign, aim to challenge many of the traditional perceptions of whiskey.

Available initially in the US and France from October 2013, each market will receive flavoured PADDY variants tailored to their differing consumers. The US will receive packaging with a bright modern design, bearing the names ‘Bee Sting’ and ‘Devil’s Apple’, while France will receive a more classic design focusing on the liquid as a spirit drink, bearing the names ‘Irish Honey’ and ‘Spiced Apple’.

An integrated campaign, ‘Sleep When You’re 30’, will be activated initially in the USA through a new website - www.paddywhiskey.com - plus a social media campaign, drinks strategy and advertising to reinforce the brand’s image of “Irish craic”, the Irish word for enjoyment.

Brendan Buckley, Global Innovation and Category Development Director for Irish Distillers Pernod Ricard, says: “It’s a very exciting time for Irish Distillers, as PADDY is our first entry into the flavoured whiskey segment.  Of course, Ireland has a long tradition of adding flavours to our whiskeys with drinks like the Hot Toddy and Irish Coffee, so PADDY Flavours is rather a natural progression. We are equally excited about introducing more consumers throughout the world to the flavour and quality of Irish whiskey and we are confident that the new look PADDY is primed for success in its launch markets”.

“With flavoured whiskey standing at more than three million cases annually and growing strongly, there is a real opportunity for us to offer something a little different that will appeal to people who already enjoy flavoured whiskey, and also recruit new consumers to the category. The ‘Sleep When You’re 30’ marketing platform will work to engage sociable twenty-somethings and encourage them to begin their Irish whiskey journey.”

<< Back to all the latest whisky news brought to you by Planet Whiskies

Planet Whiskies on Twitter
Planet Whiskies on Facebook
Planet Whiskies on Pinterest

Subscribe to Planet Whiskies newsletter

* indicates required


Loch Fyne Whiskies

Loch Fyne Whiskies

Have you seen all the whisky specials on offer at Loch Fyne Whiskies in Inveraray? All orders placed have next day delivery. Click to discover all these fantastic offers... Read More

The Scotch Malt Whisky Society

View latest whisky news

Diageo Latest: Johnnie Walker transformation plans submitted for Cardhu and Clynelish

Diageo Latest: Johnnie Walker transformation plans submitted for Cardhu and Clynelish

Plans to transform the visitor experiences at Cardhu and Clynelish distilleries have been formally submitted as part of a major Johnnie Walker Scotch whisky investment programme. Read more

New Whisky Release: Glengoyne Highland Single Malt Scotch Whisky has announced the much-anticipated launch of Cask Strength Batch No. 007.

Glengoyne launches Cask Strength Batch No. 007

Glengoyne Highland Single Malt Scotch Whisky has announced the much-anticipated launch of Cask Strength Batch No. 007. Read more

 

A Stunning Triumph For Sliabh Liag Distillers At 2019 Bartenders’ Brand Awards

An Dúlamán Irish Maritime Gin scoops the coveted Gold Gin Category Champion medal and The Legendary Silkie Irish Whiskey lives up to its name with three medals

A Stunning Triumph For Sliabh Liag Distillers At 2019 Bartenders Brand Awards

Donegal’s Sliabh Liag Distillers today received the highest industry recognition from some of the most renowned names in the UK bar industry in securing the Gin Category Champion award for its An Dúlamán Irish Maritime Gin. Read more

Order Glenmorangie Grand Vintage 1991: fourth limited-edition release within the celebrated Bond House No.1 collection.

Pre-order Glenmorangie Grand Vintage 1991: fourth limited-edition release within the celebrated Bond House No.1 collection

Glenmorangie Grand Vintage Malt 1991 is the fourth limited-edition release in the Highland Distillery’s celebrated Bond House No.1 collection. Read more

Scotland's oldest licensed distillery revealed as Littlemill With new historic documentary evidence proves that it was the oldest licensed whisky distillery in Scotland

Scotland's oldest licensed distillery revealed With new historic documentary evidence proves that it was the oldest licensed whisky distillery in Scotland.

Littlemill Distillery has long laid claim to an extensive and fascinating history, but new historic documentary evidence unearthed from the archives now conclusively proves that it was the oldest licensed whisky distillery in Scotland. Read more 

Great News from Edinburgh Tourism: World famous Scotch Whisky collection to stay in Edinburgh for another 10 years

Great News from Edinburgh Tourism: World famous Scotch Whisky collection to stay in Edinburgh for another 10 years

Susan Morrison of SWE and Diageo archivist Christine McCafferty

The most extensive and famous private Scotch Whisky collection in the world will remain a jewel in the crown of Edinburgh’s tourism landscape, after a new 10-year loan deal was agreed for its public display. Read more

Bringing whiskey distilling back to Donegal for the first time in 177 years: First Step Underway In Creation Of New Ardara Distillery

Sliabh Liag Distillers apply for planning permission

Bringing whiskey distilling back to Donegal for the first time in 177 years: First Step Underway In Creation Of New Ardara Distillery

Sliabh Liag Distillers have taken the first step in their ambitious plan to bring whiskey distilling back to Donegal for the first time in 177 years. The distillery which produces An Dúlamán Irish Maritime Gin and The Legendary Silkie Irish Whiskey, has acquired the Show Field in Ardara, and will be formally submitting a planning application to Donegal County Council this week. Read more

New Whisky Release: Glenmorangie's vintage collection reveals a whisky of implausible harmony

Rich plum limited edition celebrates Highland Distillery’s wood-finish pioneers

New Whisky Release: Glenmorangie's vintage collection reveals a whisky of implausible harmony

A Highland single malt which marries two profoundly different whiskies in
implausible harmony, is today revealed as the fourth release in Glenmorangie’s celebrated Bond House No. 1 vintage collection. Read more 

Spirit of Speyside Whisky Festival offers visitors a unique opportunity to get hands-on in whisky-making process

Spirit of Speyside Whisky Festival offers visitors a unique opportunity to get hands-on in whisky-making process

Sandy Hyslop - Chivas Brothers

Visitors attending the world’s leading Scotch whisky festival are being given a unique and exclusive opportunity to get hands-on with the distilling process. Speyside Distillery is offering just 10 people the chance to work alongside its distillers to produce spirit when it throws open its doors during the Spirit of Speyside Whisky Festival. Read more

Tobermory Distillery Celebrates launch 12 year old Signature Expression

Tobermory Distillery Celebrates launch 12 year old Signature Expression

Tobermory, one of Scotland’s oldest commercial distilleries, this week unveiled its new signature expression – the Tobermory 12 Year Old. Read more 

Tullibardine explores whisky and food fusions in partnership with award-winning restaurant Aurora

Tullibardine explores whisky and food fusions in partnership with award-winning restaurant

Tullibardine has announced a culinary venture with one of Scotland’s top independent restaurants, Aurora. The partnership aims to encourage a creative approach when it comes to tasting and enjoying single malt whisky and to explore the versatility of the spirit. Read more

Exclusive Interview with Paul McDonagh owner of Bon Accord: Glasgow Whisky Bar

Paul McDonagh owner of Bon Accord

It’s a pub that I have been into many times in the past, even before my passion for whisky took over. So, when I got the opportunity to meet the owner of “Bon Accord”, Paul McDonagh, I jumped at the chance. Read more

Great Whiskies Website

Buy Whisky online go to Great Whiskies (Planet Whiskies sister website)

Planet Gin Website

To read all the Latest Gin News. please go to our sister website - www.planetgin.com

VisitScotland Interactive Whisky Guide

Visit Scotland Interactive Whisky Map

Found out about 105 whisky distilleries in Scotland's five whisky regions in this very exciting interactive whisky guide :: More information

Some Scottish Whisky Available to Buy Online

Glenlivet 1999 (bottled 2017) (cask 77205) - Samaroli Single Malt Whisky
Glenlivet 1999 (bottled 2017) (cask 77205) - Samaroli Single Malt Whisky ~ 45% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £399.95
World-wide delivery available - Price Subject to Change


Bowmore 43 Year Old 1973 3cl Sample Single Malt Whisky
Bowmore 43 Year Old 1973 3cl Sample Single Malt Whisky ~ 43.2% ~ 3cl

Region: Islay  ~  Type:   Scottish


Buy Now for £456.14
World-wide delivery available - Price Subject to Change


Arran 21 Year Old - White Stag Third Release Single Malt Whisky
Arran 21 Year Old - White Stag Third Release Single Malt Whisky ~ 52.5% ~ 70cl

Region: Island  ~  Type:   Scottish


Buy Now for £399.95
World-wide delivery available - Price Subject to Change


The Macallan 17 Year Old 1965  - Special Selection Single Malt Whisky
The Macallan 17 Year Old 1965 - Special Selection Single Malt Whisky ~ 43% ~ 75cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £4,250.00
World-wide delivery available - Price Subject to Change


The Cally 40 Year Old 1974 (Special Release 2015) Grain Whisky
The Cally 40 Year Old 1974 (Special Release 2015) Grain Whisky ~ 53.3% ~ 70cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £750.00
World-wide delivery available - Price Subject to Change


The Macallan 12 Year Old (1L) - 1980s Single Malt Whisky
The Macallan 12 Year Old (1L) - 1980s Single Malt Whisky ~ 43% ~ 100cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £995.00
World-wide delivery available - Price Subject to Change


Queen Anne - 1970s Blended Whisky
Queen Anne - 1970s Blended Whisky ~ 0% ~ 0cl

Region: Scotch  ~  Type:   Scottish


Buy Now for £360.00
World-wide delivery available - Price Subject to Change


Bowmore DeLuxe - 1970s Single Malt Whisky
Bowmore DeLuxe - 1970s Single Malt Whisky ~ 43% ~ 75cl

Region: Islay  ~  Type:   Scottish


Buy Now for £600.00
World-wide delivery available - Price Subject to Change


Caol Ila 32 Year Old 1984 (cask 6103) - Gordon & MacPhail Single Malt Whisky
Caol Ila 32 Year Old 1984 (cask 6103) - Gordon & MacPhail Single Malt Whisky ~ 52.7% ~ 70cl

Region: Islay  ~  Type:   Scottish


Buy Now for £464.23
World-wide delivery available - Price Subject to Change


Glenfarclas 1970 (cask 2026) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1970 (cask 2026) Family Cask Spring 2015 Release Single Malt Whisky ~ 53% ~ 70cl

Region: Speyside  ~  Type:   Scottish


Buy Now for £5,988.00
World-wide delivery available - Price Subject to Change


Planet Whiskies on Pinterest

Planet Whiskies on Twitter