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Latest News - Whisky industry - Joint Media Release from Scottish Rugby and The Famous Grouse - 26th June 2009

Spirited showing by Scottish Rugby’s longest serving sponsor

The Famous Grouse, Scottish Rugby’s longest-standing sponsor, has announced today that it is extending its partnership.

Scotland’s favourite whisky, is committing to the sport in Scotland for a further two years as official spirit of Scottish Rugby in a six figure deal.

This means that the whisky – created by Perthshire grocer Matthew Gloag in 1896 and recently voted Best Scottish Brand over the last 50 years by the Marketing Society Scotland – will have reached a landmark 21 years of support, making it one of the longest sponsorships in the history of international sport.

Gordon McKie, Scottish Rugby’s Chief Executive, declared: “Scottish Rugby has enjoyed the support of The Famous Grouse for the past two decades and, particularly in these challenging economic times, it speaks volumes for the strength of our partnership that they have decided to once again renew that support.

“Scottish Rugby is proud to have The Famous Grouse, an iconic Scottish brand as our official spirit and continuing to give a whole new meaning to fly-half!”

Gerry O'Donnell, Director of The Famous Grouse, said: “The Famous Grouse has been with Scottish Rugby since 1990, when we first sponsored the Scotland team on their tour of New Zealand hard on the heels of their Grand Slam.

“Our sponsorship of the national team through until 2007 earned The Famous Grouse the title of the longest-running national team sponsorship in the world of rugby.

“We said at the time that we remained a firm supporter of Scottish Rugby and the demonstration of that comes today as we renew our agreement as official spirit of Scottish Rugby.”

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Laphroaig 25 Year Old Cask Strength (2017 Release) (without Presentati Single Malt Whisky ~ 48.9% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Glenfarclas 1980 (cask 1413) Family Cask Summer 2018 Release Single Malt Whisky
Glenfarclas 1980 (cask 1413) Family Cask Summer 2018 Release Single Malt Whisky ~ 47.8% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Dailuaine 35 Year Old 1983 (cask 4329) - Chieftains (Ian Macleod) Single Malt Whisky
Dailuaine 35 Year Old 1983 (cask 4329) - Chieftains (Ian Macleod) Single Malt Whisky ~ 52.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Laphroaig 21 Year Old 1997 - Single Cask (Master of Malt) Single Malt Whisky
Laphroaig 21 Year Old 1997 - Single Cask (Master of Malt) Single Malt Whisky ~ 51.6% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Glenlivet 27 Year Old 1989 - Single Cask (Master of Malt) Single Malt Whisky
Glenlivet 27 Year Old 1989 - Single Cask (Master of Malt) Single Malt Whisky ~ 51.4% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Rosebank 28 Year Old (That Boutique-y Whisky Company) Single Malt Whisky
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Region: Lowland  ~  Type:   Scottish


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Laphroaig 16 Year Old 1988 (The Syndicate) Single Malt Whisky
Laphroaig 16 Year Old 1988 (The Syndicate) Single Malt Whisky ~ 46% ~ 70cl

Region: Islay  ~  Type:   Scottish


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Glenfarclas 1973 (cask R1) Family Cask Autumn 2014 Release Single Malt Whisky
Glenfarclas 1973 (cask R1) Family Cask Autumn 2014 Release Single Malt Whisky ~ 41.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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North British 55 Year Old 1962 (cask 12398) - Xtra Old Particular (Dou Grain Whisky
North British 55 Year Old 1962 (cask 12398) - Xtra Old Particular (Dou Grain Whisky ~ 45.4% ~ 70cl

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Springbank 15 Year Old 1991 - Mission Gold (Murray McDavid) Single Malt Whisky
Springbank 15 Year Old 1991 - Mission Gold (Murray McDavid) Single Malt Whisky ~ 53.8% ~ 70cl

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