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Latest News - Whisky industry - Joint Media Release from Scottish Rugby and The Famous Grouse - 26th June 2009

Spirited showing by Scottish Rugby’s longest serving sponsor

The Famous Grouse, Scottish Rugby’s longest-standing sponsor, has announced today that it is extending its partnership.

Scotland’s favourite whisky, is committing to the sport in Scotland for a further two years as official spirit of Scottish Rugby in a six figure deal.

This means that the whisky – created by Perthshire grocer Matthew Gloag in 1896 and recently voted Best Scottish Brand over the last 50 years by the Marketing Society Scotland – will have reached a landmark 21 years of support, making it one of the longest sponsorships in the history of international sport.

Gordon McKie, Scottish Rugby’s Chief Executive, declared: “Scottish Rugby has enjoyed the support of The Famous Grouse for the past two decades and, particularly in these challenging economic times, it speaks volumes for the strength of our partnership that they have decided to once again renew that support.

“Scottish Rugby is proud to have The Famous Grouse, an iconic Scottish brand as our official spirit and continuing to give a whole new meaning to fly-half!”

Gerry O'Donnell, Director of The Famous Grouse, said: “The Famous Grouse has been with Scottish Rugby since 1990, when we first sponsored the Scotland team on their tour of New Zealand hard on the heels of their Grand Slam.

“Our sponsorship of the national team through until 2007 earned The Famous Grouse the title of the longest-running national team sponsorship in the world of rugby.

“We said at the time that we remained a firm supporter of Scottish Rugby and the demonstration of that comes today as we renew our agreement as official spirit of Scottish Rugby.”

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Some Scottish Whisky Available to Buy Online

Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky
Glenfarclas 1966 (cask 4198) Family Cask Spring 2015 Release Single Malt Whisky ~ 50.6% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Springbank 21 Year Old 1996 - Single Cask (Master of Malt) Single Malt Whisky
Springbank 21 Year Old 1996 - Single Cask (Master of Malt) Single Malt Whisky ~ 55.2% ~ 70cl

Region: Campbeltown  ~  Type:   Scottish


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Glenfiddich 30 Year Old (Old Bottling) (without Presentation Tube) Single Malt Whisky
Glenfiddich 30 Year Old (Old Bottling) (without Presentation Tube) Single Malt Whisky ~ 40% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfiddich 39 Year Old 1977 (cask 22742) - Rare Collection Single Malt Whisky
Glenfiddich 39 Year Old 1977 (cask 22742) - Rare Collection Single Malt Whisky ~ 44.9% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenrothes 30 Year Old 1988 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky
Glenrothes 30 Year Old 1988 - Connoisseurs Choice (Gordon & MacPhail) Single Malt Whisky ~ 58.5% ~ 70cl

Region: Speyside  ~  Type:   Scottish


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Glenfarclas 40 Year Old Decanter Single Malt Whisky
Glenfarclas 40 Year Old Decanter Single Malt Whisky ~ 46% ~ 70cl

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North Port Brechin 36 Year Old 1981 (cask 1708) - 30th Anniversary Gif Single Malt Whisky
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Glenfarclas 1955 (cask 2216) Family Cask Spring 2015 Release Single Malt Whisky
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Darkness! Macallan 26 Year Old Moscatel Cask Finish Single Malt Whisky
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